This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: plumber in Sauk Rapids
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “Plumber in Sauk Rapids, MN”.
Plumbers in Sauk Rapids, MN — compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for plumbers providers in Sauk Rapids, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
🏢 13 Providers Analyzed🎯 Market Median Score: 66.54/100⭐ Median Reviews: 98📡 377 Attributable Measurements
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City map view · Sauk Rapids, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 13
Labels show comparison position, not a new score. Geographic position is location only.
13 mapped businesses shown.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
“Fred’s Heating and AC helped me get my furnace fixed temporarily while we were out of town and then helped me get the right system that fit my needs. These are…”Clint Hedtke · Google listing
“I had troubles with mt furnace staying on and heating. Had Curtis come out and inspect and found out it's a bad secondary heat exchanger and its time to replac…”Nick Erkens · Google listing
“Jeff is always great to work with. He is the primary reason we keep coming back to Hero with our plumbing needs. He's informative, efficient, and friendly. He…”Jon Ward · Google listing
Local Visibility: +20 above market median (100 vs 80)[1][2]
Largest Observed Gap
Technical SEO: -58.34 below market median (33.33 vs 91.67)[1][2]
Fred's Plumbing, Heating & AC was observed at position #1 for the "Plumber in Sauk Rapids, MN" search during SEOuP's September 26, 2026 observation.
Why This Business Differs Online
Fred's Plumbing, Heating & AC is 20 points above the measured market median for local visibility (100 versus 80). Its technical seo score is 58.34 points below the measured market median (33.33 versus 91.67). Observed review volume is 110 versus a market median of 98; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
Warrior Drain Cleaning & Plumbing Services was observed at position #2 for the "Plumber in Sauk Rapids, MN" search during SEOuP's September 26, 2026 observation. 1 business appeared above it in that same observation.
Warrior Drain Cleaning & Plumbing Services is 25 points above the measured market median for content coverage (50 versus 25). Observed review volume is 289 versus a market median of 98; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Technical SEO: -8.34 below market median (83.33 vs 91.67)[1][2]
5 Star Plumbing Heating & Air was observed at position #3 for the "Plumber in Sauk Rapids, MN" search during SEOuP's September 26, 2026 observation. 2 businesses appeared above it in that same observation.
5 Star Plumbing Heating & Air is 50 points above the measured market median for content coverage (75 versus 25). Its technical seo score is 8.34 points below the measured market median (83.33 versus 91.67). Observed review volume is 145 versus a market median of 98; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]
Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
Reviews: +17.91 above market median (99 vs 81.09)[1][2]
Largest Observed Gap
No major trailing factors observed
Rol Air Plumbing & Heating was observed at position #4 for the "Plumber in Sauk Rapids, MN" search during SEOuP's September 26, 2026 observation. 3 businesses appeared above it in that same observation.
Rol Air Plumbing & Heating is 17.91 points above the measured market median for reviews (99 versus 81.09). Observed review volume is 1125 versus a market median of 98; this is a volume comparison, not a service-quality assessment.[1][2][3]
Content Coverage: +75 above market median (100 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
Roto-Rooter Plumbing and Water Cleanup was observed at position #5 for the "Plumber in Sauk Rapids, MN" search during SEOuP's September 26, 2026 observation. 4 businesses appeared above it in that same observation.
Roto-Rooter Plumbing and Water Cleanup is 75 points above the measured market median for content coverage (100 versus 25). Observed review volume is 1653 versus a market median of 98; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Reviews: +16.59 above market median (97.68 vs 81.09)[1][2]
Largest Observed Gap
No major trailing factors observed
Neighborhood Home Services was observed at position #6 for the "Plumber in Sauk Rapids, MN" search during SEOuP's September 26, 2026 observation. 5 businesses appeared above it in that same observation.
Neighborhood Home Services is 16.59 points above the measured market median for reviews (97.68 versus 81.09). Observed review volume is 956 versus a market median of 98; this is a volume comparison, not a service-quality assessment.[1][2][3]
Technical SEO: +8.33 above market median (100 vs 91.67)[1][2]
Largest Observed Gap
Entity Consistency: -29.17 below market median (0 vs 29.17)[1][2]
Hoffman Plumbing & Infloor Heating was observed at position #7 for the "Plumber in Sauk Rapids, MN" search during SEOuP's September 26, 2026 observation. 6 businesses appeared above it in that same observation.
Hoffman Plumbing & Infloor Heating is 8.33 points above the measured market median for technical seo (100 versus 91.67). Its entity consistency score is 29.17 points below the measured market median (0 versus 29.17). Observed review volume is 7 versus a market median of 98; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Entity Consistency: +4.16 above market median (33.33 vs 29.17)[1][2]
Largest Observed Gap
Local Visibility: -15 below market median (65 vs 80)[1][2]
El-Jay Plumbing & Heating Inc was observed at position #8 for the "Plumber in Sauk Rapids, MN" search during SEOuP's September 26, 2026 observation. 7 businesses appeared above it in that same observation.
El-Jay Plumbing & Heating Inc is 4.16 points above the measured market median for entity consistency (33.33 versus 29.17). Its local visibility score is 15 points below the measured market median (65 versus 80). Observed review volume is 78 versus a market median of 98; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: +0.17 above market median (81.26 vs 81.09)[1][2]
Largest Observed Gap
Technical SEO: -91.67 below market median (0 vs 91.67)[1][2]
AAA Sewer & Drain Cleaning was observed at position #9 for the "Plumber in Sauk Rapids, MN" search during SEOuP's September 26, 2026 observation. 8 businesses appeared above it in that same observation.
AAA Sewer & Drain Cleaning is 0.17 points above the measured market median for reviews (81.26 versus 81.09). Its technical seo score is 91.67 points below the measured market median (0 versus 91.67). First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Reviews: -81.09 below market median (0 vs 81.09)[1][2]
Simonson Plumbing & Heating was observed at position #10 for the "Plumber in Sauk Rapids, MN" search during SEOuP's September 26, 2026 observation. 9 businesses appeared above it in that same observation.
Simonson Plumbing & Heating's reviews score is 81.09 points below the measured market median (0 versus 81.09). Observed review volume is 0 versus a market median of 98; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Kleinschmidt Plumbing Heating was observed at position #11 for the "Plumber in Sauk Rapids, MN" search during SEOuP's September 26, 2026 observation. 10 businesses appeared above it in that same observation.
Kleinschmidt Plumbing Heating's local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 12 versus a market median of 98; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Reviews: -81.09 below market median (0 vs 81.09)[1][2]
Mike's Plumbing was observed at position #12 for the "Plumber in Sauk Rapids, MN" search during SEOuP's September 26, 2026 observation. 11 businesses appeared above it in that same observation.
Mike's Plumbing's reviews score is 81.09 points below the measured market median (0 versus 81.09). Observed review volume is 0 versus a market median of 98; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Entity Consistency: +20.83 above market median (50 vs 29.17)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
J-Berd was observed at position #13 for the "Plumber in Sauk Rapids, MN" search during SEOuP's September 26, 2026 observation. 12 businesses appeared above it in that same observation.
J-Berd is 20.83 points above the measured market median for entity consistency (50 versus 29.17). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 80 versus a market median of 98; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: 13aee1de-f92a-48fc-a721-114dfadc3a92 · Scoring Cutoff (asOf): 2026-09-26 08:08 UTC · Published: 2026-09-26 08:08 UTC · Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.
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