This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: hvac in sauk rapids mn
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “HVAC in Sauk Rapids, MN”.
HVAC Companies in Sauk Rapids, MN — compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for hvac companies providers in Sauk Rapids, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
🏢 20 Providers Analyzed🎯 Market Median Score: 64.42/100⭐ Median Reviews: 93.5📡 639 Attributable Measurements
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City map view · Sauk Rapids, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 19
Unmapped businesses: 1
Labels show comparison position, not a new score. Geographic position is location only.
19 mapped businesses shown · 1 unmapped.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
“Fred’s Heating and AC helped me get my furnace fixed temporarily while we were out of town and then helped me get the right system that fit my needs. These are…”Clint Hedtke · Google listing
“Jeff is always great to work with. He is the primary reason we keep coming back to Hero with our plumbing needs. He's informative, efficient, and friendly. He…”Jon Ward · Google listing
“We had an outstanding experience with Curly's Heating and Air Conditioning. They replaced the heat exchanger on our furnace, and I can’t say enough about the l…”Chad Ramler · Google listing
“I had troubles with mt furnace staying on and heating. Had Curtis come out and inspect and found out it's a bad secondary heat exchanger and its time to replac…”Nick Erkens · Google listing
Local Visibility: +41.25 above market median (100 vs 58.75)[1][2]
Largest Observed Gap
Technical SEO: -50 below market median (33.33 vs 83.33)[1][2]
Fred's Plumbing, Heating & AC was observed at position #1 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation.
Why This Business Differs Online
Fred's Plumbing, Heating & AC is 41.25 points above the measured market median for local visibility (100 versus 58.75). Its technical seo score is 50 points below the measured market median (33.33 versus 83.33). Observed review volume is 110 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Rol Air Plumbing & Heating was observed at position #2 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 1 business appeared above it in that same observation.
Rol Air Plumbing & Heating is 50 points above the measured market median for content coverage (75 versus 25). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 1125 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +36.25 above market median (95 vs 58.75)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Curly’s Heating & Air Conditioning was observed at position #3 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 2 businesses appeared above it in that same observation.
Curly’s Heating & Air Conditioning is 36.25 points above the measured market median for local visibility (95 versus 58.75). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 132 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
5 Star Plumbing Heating & Air was observed at position #4 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 3 businesses appeared above it in that same observation.
5 Star Plumbing Heating & Air is 50 points above the measured market median for content coverage (75 versus 25). Observed review volume is 145 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +21.25 above market median (80 vs 58.75)[1][2]
Largest Observed Gap
Reviews: -26.47 below market median (55.02 vs 81.49)[1][2]
Central Heating & AC Service, Inc. was observed at position #5 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 4 businesses appeared above it in that same observation.
Central Heating & AC Service, Inc. is 21.25 points above the measured market median for local visibility (80 versus 58.75). Its reviews score is 26.47 points below the measured market median (55.02 versus 81.49). Observed review volume is 1 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Content Coverage: +75 above market median (100 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Lyon Sheet Metal & Heating Inc was observed at position #6 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 5 businesses appeared above it in that same observation.
Lyon Sheet Metal & Heating Inc is 75 points above the measured market median for content coverage (100 versus 25). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 72 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +11.25 above market median (70 vs 58.75)[1][2]
Largest Observed Gap
Reviews: -11.63 below market median (69.86 vs 81.49)[1][2]
Kraemer Heating & A/C was observed at position #7 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 6 businesses appeared above it in that same observation.
Kraemer Heating & A/C is 11.25 points above the measured market median for local visibility (70 versus 58.75). Its reviews score is 11.63 points below the measured market median (69.86 versus 81.49). Observed review volume is 26 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility: +23.75 above market median (82.5 vs 58.75)[1][2]
Largest Observed Gap
No major trailing factors observed
Neighborhood Home Services was observed at position #8 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 7 businesses appeared above it in that same observation.
Neighborhood Home Services is 23.75 points above the measured market median for local visibility (82.5 versus 58.75). Observed review volume is 957 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +8.33 above market median (33.33 vs 25)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
H&S Heating and Air Conditioning was observed at position #9 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 8 businesses appeared above it in that same observation.
H&S Heating and Air Conditioning is 8.33 points above the measured market median for entity consistency (33.33 versus 25). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 267 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Entity Consistency: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -3.75 below market median (55 vs 58.75)[1][2]
Mechanical Energy Systems was observed at position #10 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 9 businesses appeared above it in that same observation.
Mechanical Energy Systems is 50 points above the measured market median for entity consistency (75 versus 25). Its local visibility score is 3.75 points below the measured market median (55 versus 58.75). Observed review volume is 305 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Reviews: -13.49 below market median (68 vs 81.49)[1][2]
Trisko Heating & Plumbing Inc was observed at position #11 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 10 businesses appeared above it in that same observation.
Trisko Heating & Plumbing Inc is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its reviews score is 13.49 points below the measured market median (68 versus 81.49). Observed review volume is 23 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Reviews: +1.47 above market median (82.96 vs 81.49)[1][2]
Largest Observed Gap
Local Visibility: -13.75 below market median (45 vs 58.75)[1][2]
Covenant Heating & Cooling was observed at position #12 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 11 businesses appeared above it in that same observation.
Covenant Heating & Cooling is 1.47 points above the measured market median for reviews (82.96 versus 81.49). Its local visibility score is 13.75 points below the measured market median (45 versus 58.75). Observed review volume is 94 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Local Visibility: -18.75 below market median (40 vs 58.75)[1][2]
Augusta Plumbing Heating Air Conditioning was observed at position #13 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 12 businesses appeared above it in that same observation.
Augusta Plumbing Heating Air Conditioning is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its local visibility score is 18.75 points below the measured market median (40 versus 58.75). Observed review volume is 1081 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Advanced Heating & Cooling was observed at position #14 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 13 businesses appeared above it in that same observation.
Advanced Heating & Cooling's entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 54 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Reviews: +0.4 above market median (81.89 vs 81.49)[1][2]
Largest Observed Gap
Local Visibility: -28.75 below market median (30 vs 58.75)[1][2]
MR Mechanical Heating & Cooling was observed at position #15 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 14 businesses appeared above it in that same observation.
MR Mechanical Heating & Cooling is 0.4 points above the measured market median for reviews (81.89 versus 81.49). Its local visibility score is 28.75 points below the measured market median (30 versus 58.75). Observed review volume is 93 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: +16.51 above market median (98 vs 81.49)[1][2]
Largest Observed Gap
Local Visibility: -33.75 below market median (25 vs 58.75)[1][2]
Neighborhood Home Services was observed at position #16 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 15 businesses appeared above it in that same observation.
Neighborhood Home Services is 16.51 points above the measured market median for reviews (98 versus 81.49). Its local visibility score is 33.75 points below the measured market median (25 versus 58.75). Observed review volume is 1559 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Reviews: -4.68 below market median (76.81 vs 81.49)[1][2]
J-Berd was observed at position #17 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 16 businesses appeared above it in that same observation.
J-Berd is 25 points above the measured market median for entity consistency (50 versus 25). Its reviews score is 4.68 points below the measured market median (76.81 versus 81.49). Observed review volume is 80 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Reviews: -26.52 below market median (54.97 vs 81.49)[1][2]
Johnstone Supply was observed at position #18 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 17 businesses appeared above it in that same observation.
Johnstone Supply's reviews score is 26.52 points below the measured market median (54.97 versus 81.49). Observed review volume is 5 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility: -48.75 below market median (10 vs 58.75)[1][2]
Hennessy Heating & AC was observed at position #19 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 18 businesses appeared above it in that same observation.
Hennessy Heating & AC's local visibility score is 48.75 points below the measured market median (10 versus 58.75). Observed review volume is 2 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility: -53.75 below market median (5 vs 58.75)[1][2]
Kleinschmidt Plumbing Heating was observed at position #20 for the "HVAC in Sauk Rapids, MN" search during SEOuP's September 30, 2026 observation. 19 businesses appeared above it in that same observation.
Kleinschmidt Plumbing Heating's local visibility score is 53.75 points below the measured market median (5 versus 58.75). Observed review volume is 12 versus a market median of 93.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: 682ab187-a37b-4a5c-a7d3-93355586dea8 · Scoring Cutoff (asOf): 2026-09-30 02:55 UTC · Published: 2026-09-30 02:55 UTC · Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.