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Purpose-built comparison

HVAC in Sartell, MN

This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.

Search captured: hvac in sartell mn

Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “HVAC in Sartell, MN”.

HVAC Companies in Sartell, MN — compared by Google rating, reviews & local visibility

Real competitive search intelligence benchmark for hvac companies providers in Sartell, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.

🏢 17 Providers Analyzed🎯 Market Median Score: 66.57/100⭐ Median Reviews: 80📡 650 Attributable Measurements
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City map view · Sartell, MN

These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.

Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 17
Labels show comparison position, not a new score. Geographic position is location only.
17 mapped businesses shown.

Top 4 side by side

Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.

The rest of this comparison

RankBusinessRatingGoogle listing quoteLocal Pulse
#5Curly’s Heating & Air Conditioning4.9 ★ (132)“We had an outstanding experience with Curly's Heating and Air Conditioning. They replaced…”—Profile
#6Mechanical Energy Systems4.8 ★ (305)“They installed the furnace in my home. And I don't have any issues with the furnace. That…”—Profile
#7Augusta Plumbing Heating Air Conditioning4.8 ★ (1088)“I’ve used this company before but my last experience was disappointing. My tub faucet was…”—Profile
#8Lyon Sheet Metal & Heating Inc——Profile
#9Rol Air Plumbing & Heating4.9 ★ (1127)“Jeff is always great to work with. He is the primary reason we keep coming back to Hero w…”—Profile
#10Advanced Heating & Cooling5.0 ★ (59)“Neil is a super nice guy who repaired our air conditioner in 20 minutes😊He said it was a…”—Profile
#11MR Mechanical Heating & Cooling4.9 ★ (92)“MR Mechanical was great to work with. After our power went out our thermostat quit workin…”—Profile
#12HHH Home Solutions——Profile
#13J-Berd——Profile
#14B & B Heating AC & Sheetmetal——Profile
#15SCR, Inc. (St. Cloud Refrigeration)——Profile
#16El-Jay Plumbing & Heating Inc——Profile
#17Weidner's Mechanical Contractors4.4 ★ (32)“I had Weidner's repair my old air conditioner. The service tech, Mason, showed up less t…”—Profile
Open NextDoorScore factor analysis for every listing
77.75 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +11.18 points
Market Position: 90.63th percentile
Local Visibility
100
+35 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
75
+50 vs market median
Review Volume
0
-68 vs median (80)
Strongest Observed Advantage
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Reviews: -13.49 below market median (65.57 vs 79.06)[1][2]
Advantage AIR Heating & A/C was observed at position #1 for the "HVAC in Sartell, MN" search during SEOuP's September 30, 2026 observation.
Why This Business Differs Online

Advantage AIR Heating & A/C is 50 points above the measured market median for content coverage (75 versus 25). Its reviews score is 13.49 points below the measured market median (65.57 versus 79.06). Observed review volume is 12 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
83.84 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +17.27 points
Market Position: 96.88th percentile
Local Visibility
95
+30 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
75
+50 vs market median
Review Volume
313
+233 vs median (80)
Strongest Observed Advantage
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
Precise Heating, A/C, Plumbing & Refrigeration, Inc. was observed at position #2 for the "HVAC in Sartell, MN" search during SEOuP's September 30, 2026 observation. 1 business appeared above it in that same observation.
  1. #1 Advantage AIR Heating & A/C
Why This Business Differs Online

Precise Heating, A/C, Plumbing & Refrigeration, Inc. is 50 points above the measured market median for content coverage (75 versus 25). Observed review volume is 313 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
67.64 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +1.07 points
Market Position: 59.38th percentile
Local Visibility
90
+25 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
0
-25 vs market median
Review Volume
270
+187 vs median (80)
Strongest Observed Advantage
Local Visibility: +25 above market median (90 vs 65)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
H&S Heating and Air Conditioning was observed at position #3 for the "HVAC in Sartell, MN" search during SEOuP's September 30, 2026 observation. 2 businesses appeared above it in that same observation.
  1. #1 Advantage AIR Heating & A/C
  2. #2 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
Why This Business Differs Online

H&S Heating and Air Conditioning is 25 points above the measured market median for local visibility (90 versus 65). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 267 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
75.98 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +9.41 points
Market Position: 84.38th percentile
Local Visibility
85
+20 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
75
+50 vs market median
Review Volume
145
+65 vs median (80)
Strongest Observed Advantage
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -4.17 below market median (25 vs 29.17)[1][2]
5 Star Plumbing Heating & Air was observed at position #4 for the "HVAC in Sartell, MN" search during SEOuP's September 30, 2026 observation. 3 businesses appeared above it in that same observation.
  1. #1 Advantage AIR Heating & A/C
  2. #2 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  3. #3 H&S Heating and Air Conditioning
Why This Business Differs Online

5 Star Plumbing Heating & Air is 50 points above the measured market median for content coverage (75 versus 25). Its entity consistency score is 4.17 points below the measured market median (25 versus 29.17). Observed review volume is 145 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
56.99 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -9.58 points
Market Position: 15.63th percentile
Local Visibility
80
+15 vs market median
Technical SEO
66.67
-16.66 vs market median
Content Coverage
0
-25 vs market median
Review Volume
132
+52 vs median (80)
Strongest Observed Advantage
Local Visibility: +15 above market median (80 vs 65)[1][2]
Largest Observed Gap
Entity Consistency: -29.17 below market median (0 vs 29.17)[1][2]
Curly’s Heating & Air Conditioning was observed at position #5 for the "HVAC in Sartell, MN" search during SEOuP's September 30, 2026 observation. 4 businesses appeared above it in that same observation.
  1. #1 Advantage AIR Heating & A/C
  2. #2 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  3. #3 H&S Heating and Air Conditioning
  4. #4 5 Star Plumbing Heating & Air
Why This Business Differs Online

Curly’s Heating & Air Conditioning is 15 points above the measured market median for local visibility (80 versus 65). Its entity consistency score is 29.17 points below the measured market median (0 versus 29.17). Observed review volume is 132 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
#6
4.8(305 Google listing reviews)
629 Lincoln Ave NE, St Cloud, MN 56304, USA (320) 253-4859 Official Website
75.08 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +8.51 points
Market Position: 78.13th percentile
Local Visibility
75
+10 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
305
+225 vs median (80)
Strongest Observed Advantage
Entity Consistency: +45.83 above market median (75 vs 29.17)[1][2]
Largest Observed Gap
No major trailing factors observed
Mechanical Energy Systems was observed at position #6 for the "HVAC in Sartell, MN" search during SEOuP's September 30, 2026 observation. 5 businesses appeared above it in that same observation.
  1. #1 Advantage AIR Heating & A/C
  2. #2 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  3. #3 H&S Heating and Air Conditioning
  4. #4 5 Star Plumbing Heating & Air
  5. #5 Curly’s Heating & Air Conditioning
Why This Business Differs Online

Mechanical Energy Systems is 45.83 points above the measured market median for entity consistency (75 versus 29.17). Observed review volume is 305 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
72.45 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +5.88 points
Market Position: 71.88th percentile
Local Visibility
70
+5 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
1,088
+1,001 vs median (80)
Strongest Observed Advantage
Reviews: +18.94 above market median (98 vs 79.06)[1][2]
Largest Observed Gap
No major trailing factors observed
Augusta Plumbing Heating Air Conditioning was observed at position #7 for the "HVAC in Sartell, MN" search during SEOuP's September 30, 2026 observation. 6 businesses appeared above it in that same observation.
  1. #1 Advantage AIR Heating & A/C
  2. #2 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  3. #3 H&S Heating and Air Conditioning
  4. #4 5 Star Plumbing Heating & Air
  5. #5 Curly’s Heating & Air Conditioning
  6. #6 Mechanical Energy Systems
Why This Business Differs Online

Augusta Plumbing Heating Air Conditioning is 18.94 points above the measured market median for reviews (98 versus 79.06). Observed review volume is 1081 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
67.36 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +0.79 points
Market Position: 53.13th percentile
Local Visibility
65
0 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
50
+25 vs market median
Review Volume
0
-8 vs median (80)
Strongest Observed Advantage
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -29.17 below market median (0 vs 29.17)[1][2]
Lyon Sheet Metal & Heating Inc was observed at position #8 for the "HVAC in Sartell, MN" search during SEOuP's September 30, 2026 observation. 7 businesses appeared above it in that same observation.
  1. #1 Advantage AIR Heating & A/C
  2. #2 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  3. #3 H&S Heating and Air Conditioning
  4. #4 5 Star Plumbing Heating & Air
  5. #5 Curly’s Heating & Air Conditioning
  6. #6 Mechanical Energy Systems
  7. #7 Augusta Plumbing Heating Air Conditioning
Why This Business Differs Online

Lyon Sheet Metal & Heating Inc is 25 points above the measured market median for content coverage (50 versus 25). Its entity consistency score is 29.17 points below the measured market median (0 versus 29.17). Observed review volume is 72 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
#9
4.9(1,127 Google listing reviews)
3955 Shadowwood Dr NE Ste 4, Sauk Rapids, MN 56379, USA (763) 515-6411 Official Website
65.6 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -0.97 points
Market Position: 40.63th percentile
Local Visibility
60
-5 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
1,127
+1,045 vs median (80)
Strongest Observed Advantage
Reviews: +19.94 above market median (99 vs 79.06)[1][2]
Largest Observed Gap
Entity Consistency: -29.17 below market median (0 vs 29.17)[1][2]
Why This Business Differs Online

Rol Air Plumbing & Heating is 19.94 points above the measured market median for reviews (99 versus 79.06). Its entity consistency score is 29.17 points below the measured market median (0 versus 29.17). Observed review volume is 1125 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
#10
5.0(59 Google listing reviews)
413 Franklin Ave NE, St Cloud, MN 56304, USA (320) 253-9362 Official Website
58.27 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -8.3 points
Market Position: 21.88th percentile
Local Visibility
55
-10 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
59
-26 vs median (80)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Entity Consistency: -29.17 below market median (0 vs 29.17)[1][2]
Why This Business Differs Online

Advanced Heating & Cooling's entity consistency score is 29.17 points below the measured market median (0 versus 29.17). Observed review volume is 54 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
61.45 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -5.12 points
Market Position: 28.13th percentile
Local Visibility
50
-15 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
92
+13 vs median (80)
Strongest Observed Advantage
Reviews: +2.83 above market median (81.89 vs 79.06)[1][2]
Largest Observed Gap
Local Visibility: -15 below market median (50 vs 65)[1][2]
Why This Business Differs Online

MR Mechanical Heating & Cooling is 2.83 points above the measured market median for reviews (81.89 versus 79.06). Its local visibility score is 15 points below the measured market median (50 versus 65). Observed review volume is 93 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
69.84 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +3.27 points
Market Position: 65.63th percentile
Local Visibility
72.5
+7.5 vs market median
Technical SEO
66.67
-16.66 vs market median
Content Coverage
50
+25 vs market median
Review Volume
0
-79 vs median (80)
Strongest Observed Advantage
Entity Consistency: +45.83 above market median (75 vs 29.17)[1][2]
Largest Observed Gap
Reviews: -24.04 below market median (55.02 vs 79.06)[1][2]
Why This Business Differs Online

HHH Home Solutions is 45.83 points above the measured market median for entity consistency (75 versus 29.17). Its reviews score is 24.04 points below the measured market median (55.02 versus 79.06). Observed review volume is 1 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
#13
Unrated(0 Google listing reviews)
65.77 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -0.8 points
Market Position: 46.88th percentile
Local Visibility
40
-25 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
0 vs median (80)
Strongest Observed Advantage
Entity Consistency: +20.83 above market median (50 vs 29.17)[1][2]
Largest Observed Gap
Local Visibility: -25 below market median (40 vs 65)[1][2]
Why This Business Differs Online

J-Berd is 20.83 points above the measured market median for entity consistency (50 versus 29.17). Its local visibility score is 25 points below the measured market median (40 versus 65). First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility
35
-30 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-75 vs median (80)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Why This Business Differs Online

B & B Heating AC & Sheetmetal's local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 5 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]

Largest Observable Opportunity: Connect the official website to the local profile[1][2]
49.98 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -16.59 points
Market Position: 3.13th percentile
Local Visibility
30
-35 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-65 vs median (80)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Local Visibility: -35 below market median (30 vs 65)[1][2]
Why This Business Differs Online

SCR, Inc. (St. Cloud Refrigeration)'s local visibility score is 35 points below the measured market median (30 versus 65). Observed review volume is 15 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
53.31 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -13.26 points
Market Position: 9.38th percentile
Local Visibility
25
-40 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-2 vs median (80)
Strongest Observed Advantage
Entity Consistency: +4.16 above market median (33.33 vs 29.17)[1][2]
Largest Observed Gap
Local Visibility: -40 below market median (25 vs 65)[1][2]
Why This Business Differs Online

El-Jay Plumbing & Heating Inc is 4.16 points above the measured market median for entity consistency (33.33 versus 29.17). Its local visibility score is 40 points below the measured market median (25 versus 65). Observed review volume is 78 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
64.4 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -2.17 points
Market Position: 34.38th percentile
Local Visibility
20
-45 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
75
+50 vs market median
Review Volume
32
-48 vs median (80)
Strongest Observed Advantage
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -45 below market median (20 vs 65)[1][2]
Why This Business Differs Online

Weidner's Mechanical Contractors is 50 points above the measured market median for content coverage (75 versus 25). Its local visibility score is 45 points below the measured market median (20 versus 65). Observed review volume is 32 versus a market median of 80; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]

Who Has the Advantage? Factor Leaderboards

Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.

Service × Location Content Detection Matrix

Observed coverage of essential service and location content on sampled official websites.

Detected Content CheckEl-Jay Plumbing & Heating IncB & B Heating AC & SheetmetalJ-Berd5 Star Plumbing Heating & AirHHH Home SolutionsMR Mechanical Heating & CoolingCurly’s Heating & Air ConditioningRol Air Plumbing & HeatingMechanical Energy SystemsAdvanced Heating & CoolingAdvantage AIR Heating & A/CH&S Heating and Air ConditioningWeidner's Mechanical ContractorsLyon Sheet Metal & Heating IncSCR, Inc. (St. Cloud Refrigeration)Augusta Plumbing Heating Air ConditioningPrecise Heating, A/C, Plumbing & Refrigeration, Inc.
Service content
16 measured
✗ Not detected[1]—✓ Detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]✗ Not detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]✗ Not detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]
Location content
16 measured
✗ Not detected[1]—✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]
Service and location coverage
16 measured
✗ Not detected[1]—✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]
Relevant FAQs
16 measured
✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]

Snapshot Provenance & Methodology Disclosure

Snapshot ID: 320e8871-92e6-4c31-9c95-e821c24f507b · Scoring Cutoff (asOf): 2026-09-30 02:53 UTC · Published: 2026-09-30 02:53 UTC · Methodology Version: 1.1.0

This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.

View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
  • Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
  • Local Profile (15%): Measured completeness of public local-profile information.
  • Reviews (15%): Observed public rating, review volume, and review recency when measured.
  • Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
  • Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
  • Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
  • Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
  • Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
  • The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
  • Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
  • Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
  • Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
  • Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
  • Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
  • Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
  • Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.