This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: dentist in sartell mn
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: βDentist in Sartell, MNβ.
Dentists in Sartell, MN β compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for dentists providers in Sartell, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
π’ 20 Providers Analyzedπ― Market Median Score: 64.01/100β Median Reviews: 319.5π‘ 733 Attributable Measurements
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City map view Β· Sartell, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only β it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 20
Labels show comparison position, not a new score. Geographic position is location only.
20 mapped businesses shown.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
Riverside Dental was observed at position #1 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation.
Why This Business Differs Online
Riverside Dental is 50 points above the measured market median for content coverage (75 versus 25). Observed review volume is 506 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility: +28.75 above market median (97.5 vs 68.75)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Medical Arts Dental was observed at position #2 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 1 business appeared above it in that same observation.
Medical Arts Dental is 28.75 points above the measured market median for local visibility (97.5 versus 68.75). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 815 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility: +26.25 above market median (95 vs 68.75)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Persona Dental was observed at position #3 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 2 businesses appeared above it in that same observation.
Persona Dental is 26.25 points above the measured market median for local visibility (95 versus 68.75). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 172 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility: +23.75 above market median (92.5 vs 68.75)[1][2]
Largest Observed Gap
Reviews: -18.8 below market median (70.86 vs 89.66)[1][2]
Welch Dental Care was observed at position #4 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 3 businesses appeared above it in that same observation.
Welch Dental Care is 23.75 points above the measured market median for local visibility (92.5 versus 68.75). Its reviews score is 18.8 points below the measured market median (70.86 versus 89.66). Observed review volume is 30 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility: +11.25 above market median (80 vs 68.75)[1][2]
Largest Observed Gap
No major trailing factors observed
River City Dental was observed at position #5 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 4 businesses appeared above it in that same observation.
River City Dental is 11.25 points above the measured market median for local visibility (80 versus 68.75). Observed review volume is 503 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility: +6.25 above market median (75 vs 68.75)[1][2]
Largest Observed Gap
Technical SEO: -50 below market median (33.33 vs 83.33)[1][2]
Pearl Dental was observed at position #6 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 5 businesses appeared above it in that same observation.
Pearl Dental is 6.25 points above the measured market median for local visibility (75 versus 68.75). Its technical seo score is 50 points below the measured market median (33.33 versus 83.33). Observed review volume is 301 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Local Visibility: +1.25 above market median (70 vs 68.75)[1][2]
Largest Observed Gap
No major trailing factors observed
Theisen Dental was observed at position #7 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 6 businesses appeared above it in that same observation.
Theisen Dental is 1.25 points above the measured market median for local visibility (70 versus 68.75). Observed review volume is 286 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: +6.52 above market median (96.18 vs 89.66)[1][2]
Largest Observed Gap
Technical SEO: -33.33 below market median (50 vs 83.33)[1][2]
Bezek Family Dentistry was observed at position #8 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 7 businesses appeared above it in that same observation.
Bezek Family Dentistry is 6.52 points above the measured market median for reviews (96.18 versus 89.66). Its technical seo score is 33.33 points below the measured market median (50 versus 83.33). Observed review volume is 589 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Reviews: +0.1 above market median (89.76 vs 89.66)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Granite City Family & Cosmetic Dentistry was observed at position #9 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 8 businesses appeared above it in that same observation.
Granite City Family & Cosmetic Dentistry is 0.1 points above the measured market median for reviews (89.76 versus 89.66). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 278 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Central Minnesota Pediatric Dentists, P.A. was observed at position #10 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 9 businesses appeared above it in that same observation.
Central Minnesota Pediatric Dentists, P.A. is 50 points above the measured market median for content coverage (75 versus 25). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 346 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Entity Consistency: +8.33 above market median (33.33 vs 25)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Minnesota Oral & Facial Surgery was observed at position #11 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 10 businesses appeared above it in that same observation.
Minnesota Oral & Facial Surgery is 8.33 points above the measured market median for entity consistency (33.33 versus 25). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 357 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility: +3.75 above market median (72.5 vs 68.75)[1][2]
Largest Observed Gap
Technical SEO: -50 below market median (33.33 vs 83.33)[1][2]
Lawson Family Dental was observed at position #12 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 11 businesses appeared above it in that same observation.
Lawson Family Dental is 3.75 points above the measured market median for local visibility (72.5 versus 68.75). Its technical seo score is 50 points below the measured market median (33.33 versus 83.33). Observed review volume is 14 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Reviews: +0.51 above market median (90.17 vs 89.66)[1][2]
Largest Observed Gap
Local Visibility: -28.75 below market median (40 vs 68.75)[1][2]
St Cloud Family Dental was observed at position #13 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 12 businesses appeared above it in that same observation.
St Cloud Family Dental is 0.51 points above the measured market median for reviews (90.17 versus 89.66). Its local visibility score is 28.75 points below the measured market median (40 versus 68.75). Observed review volume is 338 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -1.25 below market median (67.5 vs 68.75)[1][2]
Dentistry for Children was observed at position #14 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 13 businesses appeared above it in that same observation.
Dentistry for Children is 25 points above the measured market median for entity consistency (50 versus 25). Its local visibility score is 1.25 points below the measured market median (67.5 versus 68.75). Observed review volume is 262 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -38.75 below market median (30 vs 68.75)[1][2]
Northway Dental Associates was observed at position #15 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 14 businesses appeared above it in that same observation.
Northway Dental Associates is 25 points above the measured market median for entity consistency (50 versus 25). Its local visibility score is 38.75 points below the measured market median (30 versus 68.75). Observed review volume is 873 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Technical SEO: -16.66 below market median (66.67 vs 83.33)[1][2]
Central Minnesota Orthodontics was observed at position #16 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 15 businesses appeared above it in that same observation.
Central Minnesota Orthodontics is 25 points above the measured market median for entity consistency (50 versus 25). Its technical seo score is 16.66 points below the measured market median (66.67 versus 83.33). Observed review volume is 414 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]
Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
Local Visibility: -48.75 below market median (20 vs 68.75)[1][2]
Centrasota Oral Surgeons was observed at position #17 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 16 businesses appeared above it in that same observation.
Centrasota Oral Surgeons's local visibility score is 48.75 points below the measured market median (20 versus 68.75). Observed review volume is 361 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +8.33 above market median (33.33 vs 25)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Wurm Catherine DDS MS was observed at position #18 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 17 businesses appeared above it in that same observation.
Wurm Catherine DDS MS is 8.33 points above the measured market median for entity consistency (33.33 versus 25). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 19 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Reviews: -39.06 below market median (50.6 vs 89.66)[1][2]
Artistic Smile Dental Center was observed at position #19 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 18 businesses appeared above it in that same observation.
Artistic Smile Dental Center's reviews score is 39.06 points below the measured market median (50.6 versus 89.66). Observed review volume is 14 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Technical SEO: -50 below market median (33.33 vs 83.33)[1][2]
Pediatric Dentistry PLC was observed at position #20 for the "Dentist in Sartell, MN" search during SEOuP's September 30, 2026 observation. 19 businesses appeared above it in that same observation.
Pediatric Dentistry PLC's technical seo score is 50 points below the measured market median (33.33 versus 83.33). Observed review volume is 81 versus a market median of 319.5; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]
Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: 9f9eb57b-6aa3-4e9b-86d0-8d5e824c608a Β· Scoring Cutoff (asOf): 2026-09-30 02:56 UTC Β· Published: 2026-09-30 02:56 UTC Β· Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0β100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 Γ 100. Review volume scores min(100, log10(count + 1) / 3 Γ 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) Γ 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) Γ 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 Γ (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.