This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: Dentist in St. Cloud, MN
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: βDentist in St. Cloud, MNβ.
Dentists in St. Cloud, MN β compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for dentists providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
π’ 20 Providers Analyzedπ― Market Median Score: 69.07/100β Median Reviews: 301.5π‘ 686 Attributable Measurements
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City map view Β· St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only β it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 20
Labels show comparison position, not a new score. Geographic position is location only.
20 mapped businesses shown.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
Local Visibility: +33.75 above market median (100 vs 66.25)[1][2]
Largest Observed Gap
No major trailing factors observed
Northway Dental Associates was observed at position #1 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation.
Why This Business Differs Online
Northway Dental Associates is 33.75 points above the measured market median for local visibility (100 versus 66.25). Observed review volume is 871 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
River City Dental was observed at position #2 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 1 business appeared above it in that same observation.
River City Dental is 50 points above the measured market median for content coverage (75 versus 25). Observed review volume is 502 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Smile City - St. Cloud was observed at position #3 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 2 businesses appeared above it in that same observation.
Smile City - St. Cloud is 50 points above the measured market median for content coverage (75 versus 25). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 302 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
St Cloud Family Dental was observed at position #4 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 3 businesses appeared above it in that same observation.
St Cloud Family Dental is 50 points above the measured market median for content coverage (75 versus 25). Observed review volume is 334 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +13.75 above market median (80 vs 66.25)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Granite City Family & Cosmetic Dentistry was observed at position #5 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 4 businesses appeared above it in that same observation.
Granite City Family & Cosmetic Dentistry is 13.75 points above the measured market median for local visibility (80 versus 66.25). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 278 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +21.25 above market median (87.5 vs 66.25)[1][2]
Largest Observed Gap
Technical SEO: -50 below market median (33.33 vs 83.33)[1][2]
Aspen Dental - Saint Cloud, MN was observed at position #6 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 5 businesses appeared above it in that same observation.
Aspen Dental - Saint Cloud, MN is 21.25 points above the measured market median for local visibility (87.5 versus 66.25). Its technical seo score is 50 points below the measured market median (33.33 versus 83.33). Observed review volume is 812 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]
Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
Entity Consistency: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
Riverside Dental was observed at position #7 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 6 businesses appeared above it in that same observation.
Riverside Dental is 50 points above the measured market median for entity consistency (75 versus 25). Observed review volume is 506 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Reviews: +10 above market median (97.5 vs 87.5)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Medical Arts Dental was observed at position #8 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 7 businesses appeared above it in that same observation.
Medical Arts Dental is 10 points above the measured market median for reviews (97.5 versus 87.5). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 812 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Content Coverage: +75 above market median (100 vs 25)[1][2]
Largest Observed Gap
Reviews: -12.11 below market median (75.39 vs 87.5)[1][2]
Friesz Family & Cosmetic Dentistry was observed at position #9 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 8 businesses appeared above it in that same observation.
Friesz Family & Cosmetic Dentistry is 75 points above the measured market median for content coverage (100 versus 25). Its reviews score is 12.11 points below the measured market median (75.39 versus 87.5). Observed review volume is 43 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility: +11.25 above market median (77.5 vs 66.25)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
dh Dental Care was observed at position #10 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 9 businesses appeared above it in that same observation.
dh Dental Care is 11.25 points above the measured market median for local visibility (77.5 versus 66.25). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 174 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -16.25 below market median (50 vs 66.25)[1][2]
Theisen Dental was observed at position #11 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 10 businesses appeared above it in that same observation.
Theisen Dental is 50 points above the measured market median for content coverage (75 versus 25). Its local visibility score is 16.25 points below the measured market median (50 versus 66.25). Observed review volume is 286 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: +2.83 above market median (90.33 vs 87.5)[1][2]
Largest Observed Gap
Technical SEO: -50 below market median (33.33 vs 83.33)[1][2]
Pearl Dental was observed at position #12 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 11 businesses appeared above it in that same observation.
Pearl Dental is 2.83 points above the measured market median for reviews (90.33 versus 87.5). Its technical seo score is 50 points below the measured market median (33.33 versus 83.33). Observed review volume is 301 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Reviews: +8.67 above market median (96.17 vs 87.5)[1][2]
Largest Observed Gap
Technical SEO: -33.33 below market median (50 vs 83.33)[1][2]
Bezek Family Dentistry was observed at position #13 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 12 businesses appeared above it in that same observation.
Bezek Family Dentistry is 8.67 points above the measured market median for reviews (96.17 versus 87.5). Its technical seo score is 33.33 points below the measured market median (50 versus 83.33). Observed review volume is 588 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Local Visibility: +1.25 above market median (67.5 vs 66.25)[1][2]
Largest Observed Gap
Technical SEO: -33.33 below market median (50 vs 83.33)[1][2]
Today's Dental was observed at position #14 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 13 businesses appeared above it in that same observation.
Today's Dental is 1.25 points above the measured market median for local visibility (67.5 versus 66.25). Its technical seo score is 33.33 points below the measured market median (50 versus 83.33). Observed review volume is 312 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]
Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
Technical SEO: -50 below market median (33.33 vs 83.33)[1][2]
K.O.A.L.A. Dental Care was observed at position #15 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 14 businesses appeared above it in that same observation.
K.O.A.L.A. Dental Care's technical seo score is 50 points below the measured market median (33.33 versus 83.33). Observed review volume is 265 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Reviews: -28.51 below market median (58.99 vs 87.5)[1][2]
Centrasota Dental was observed at position #16 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 15 businesses appeared above it in that same observation.
Centrasota Dental is 50 points above the measured market median for content coverage (75 versus 25). Its reviews score is 28.51 points below the measured market median (58.99 versus 87.5). Observed review volume is 11 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility: -6.25 below market median (60 vs 66.25)[1][2]
Centrasota Oral Surgeons was observed at position #17 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 16 businesses appeared above it in that same observation.
Centrasota Oral Surgeons's local visibility score is 6.25 points below the measured market median (60 versus 66.25). Observed review volume is 360 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: -17.46 below market median (70.04 vs 87.5)[1][2]
Kron & Erlandson Family Dentistry was observed at position #18 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 17 businesses appeared above it in that same observation.
Kron & Erlandson Family Dentistry's reviews score is 17.46 points below the measured market median (70.04 versus 87.5). Observed review volume is 20 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility: -11.25 below market median (55 vs 66.25)[1][2]
Kalpin Dentistry was observed at position #19 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 18 businesses appeared above it in that same observation.
Kalpin Dentistry's local visibility score is 11.25 points below the measured market median (55 versus 66.25). Observed review volume is 114 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: -87.5 below market median (0 vs 87.5)[1][2]
Wilcox Family Dentistry was observed at position #20 for the "Dentist in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 19 businesses appeared above it in that same observation.
Wilcox Family Dentistry's reviews score is 87.5 points below the measured market median (0 versus 87.5). Observed review volume is 0 versus a market median of 301.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: e948237e-c0cf-4b17-8b97-c809c5d84922 Β· Scoring Cutoff (asOf): 2026-09-24 09:34 UTC Β· Published: 2026-09-24 09:34 UTC Β· Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0β100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 Γ 100. Review volume scores min(100, log10(count + 1) / 3 Γ 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) Γ 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) Γ 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 Γ (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.