This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: carpenter in St. Cloud, MN
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “carpenter in St. Cloud, MN”.
Carpenters in St. Cloud, MN — compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for carpenters providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
🏢 20 Providers Analyzed🎯 Market Median Score: 59.42/100⭐ Median Reviews: 8📡 722 Attributable Measurements
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City map view · St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 20
Labels show comparison position, not a new score. Geographic position is location only.
20 mapped businesses shown.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
“Allen and Linda Werke
Pine Point Construction/Jake Byram just wrapped up a rework project (flooring, stairs, rails) on our 25+ year-old deck. Although the dec…”Linda Werke · Google listing
Technical SEO: +33.33 above market median (100 vs 66.67)[1][2]
Largest Observed Gap
No major trailing factors observed
Opie’s Woodshop and More was observed at position #1 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation.
Why This Business Differs Online
Opie’s Woodshop and More is 33.33 points above the measured market median for technical seo (100 versus 66.67). Observed review volume is 10 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Technical SEO: +33.33 above market median (100 vs 66.67)[1][2]
Largest Observed Gap
No major trailing factors observed
VanVleet Construction was observed at position #2 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 1 business appeared above it in that same observation.
VanVleet Construction is 33.33 points above the measured market median for technical seo (100 versus 66.67). Observed review volume is 27 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Technical SEO: +33.33 above market median (100 vs 66.67)[1][2]
Largest Observed Gap
No major trailing factors observed
Central Minnesota Repair & Restoration was observed at position #3 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 2 businesses appeared above it in that same observation.
Central Minnesota Repair & Restoration is 33.33 points above the measured market median for technical seo (100 versus 66.67). Observed review volume is 7 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Pine Point Construction LLC was observed at position #4 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 3 businesses appeared above it in that same observation.
Pine Point Construction LLC is 25 points above the measured market median for content coverage (25 versus 0). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 5 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +8.75 above market median (80 vs 71.25)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Joseph's Carpentry and Construction LLC. was observed at position #5 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 4 businesses appeared above it in that same observation.
Joseph's Carpentry and Construction LLC. is 8.75 points above the measured market median for local visibility (80 versus 71.25). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 7 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +16.25 above market median (87.5 vs 71.25)[1][2]
Largest Observed Gap
Reviews: -10.73 below market median (54.05 vs 64.78)[1][2]
Jim's Carpentry & Roofing was observed at position #6 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 5 businesses appeared above it in that same observation.
Jim's Carpentry & Roofing is 16.25 points above the measured market median for local visibility (87.5 versus 71.25). Its reviews score is 10.73 points below the measured market median (54.05 versus 64.78). Observed review volume is 7 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Technical SEO: +33.33 above market median (100 vs 66.67)[1][2]
Largest Observed Gap
Reviews: -1.71 below market median (63.07 vs 64.78)[1][2]
Handyman 2 Your Rescue was observed at position #7 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 6 businesses appeared above it in that same observation.
Handyman 2 Your Rescue is 33.33 points above the measured market median for technical seo (100 versus 66.67). Its reviews score is 1.71 points below the measured market median (63.07 versus 64.78). Observed review volume is 15 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
Dale Gruber Construction was observed at position #8 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 7 businesses appeared above it in that same observation.
Dale Gruber Construction is 25 points above the measured market median for content coverage (25 versus 0). Observed review volume is 16 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Local Visibility: +8.75 above market median (80 vs 71.25)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Abbington Cabinetry LLC was observed at position #9 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 8 businesses appeared above it in that same observation.
Abbington Cabinetry LLC is 8.75 points above the measured market median for local visibility (80 versus 71.25). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 2 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Technical SEO: +33.33 above market median (100 vs 66.67)[1][2]
Largest Observed Gap
Local Visibility: -16.25 below market median (55 vs 71.25)[1][2]
Master Trade Services Inc was observed at position #10 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 9 businesses appeared above it in that same observation.
Master Trade Services Inc is 33.33 points above the measured market median for technical seo (100 versus 66.67). Its local visibility score is 16.25 points below the measured market median (55 versus 71.25). Observed review volume is 16 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: +16.66 above market median (83.33 vs 66.67)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Renaissance Design Group was observed at position #11 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 10 businesses appeared above it in that same observation.
Renaissance Design Group is 16.66 points above the measured market median for technical seo (83.33 versus 66.67). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 15 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Entity Consistency: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -26.25 below market median (45 vs 71.25)[1][2]
Wilkie Sanderson was observed at position #12 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 11 businesses appeared above it in that same observation.
Wilkie Sanderson is 25 points above the measured market median for entity consistency (50 versus 25). Its local visibility score is 26.25 points below the measured market median (45 versus 71.25). Observed review volume is 9 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: -66.67 below market median (0 vs 66.67)[1][2]
Hansen & Company Woodworks was observed at position #13 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 12 businesses appeared above it in that same observation.
Hansen & Company Woodworks's technical seo score is 66.67 points below the measured market median (0 versus 66.67). Observed review volume is 12 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Riverstone Incorporated was observed at position #14 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 13 businesses appeared above it in that same observation.
Riverstone Incorporated's local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 1 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Entity Consistency: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -6.25 below market median (65 vs 71.25)[1][2]
Werschay Homes was observed at position #15 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 14 businesses appeared above it in that same observation.
Werschay Homes is 25 points above the measured market median for entity consistency (50 versus 25). Its local visibility score is 6.25 points below the measured market median (65 versus 71.25). Observed review volume is 26 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: -33.34 below market median (33.33 vs 66.67)[1][2]
Focal Point Fixtures Inc. was observed at position #16 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 15 businesses appeared above it in that same observation.
Focal Point Fixtures Inc.'s technical seo score is 33.34 points below the measured market median (33.33 versus 66.67). Observed review volume is 2 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Reviews: +8.34 above market median (73.12 vs 64.78)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Modern Kraft Construction was observed at position #17 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 16 businesses appeared above it in that same observation.
Modern Kraft Construction is 8.34 points above the measured market median for reviews (73.12 versus 64.78). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 27 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Reviews: -64.78 below market median (0 vs 64.78)[1][2]
Red Wolf Woodworks was observed at position #18 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 17 businesses appeared above it in that same observation.
Red Wolf Woodworks's reviews score is 64.78 points below the measured market median (0 versus 64.78). Observed review volume is 0 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Reviews: -64.78 below market median (0 vs 64.78)[1][2]
Trimmers Inc. was observed at position #19 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 18 businesses appeared above it in that same observation.
Trimmers Inc.'s reviews score is 64.78 points below the measured market median (0 versus 64.78). Observed review volume is 0 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -18.75 below market median (52.5 vs 71.25)[1][2]
Schoenberg Construction, Inc. was observed at position #20 for the "carpenter in St. Cloud, MN" search during SEOuP's October 4, 2026 observation. 19 businesses appeared above it in that same observation.
Schoenberg Construction, Inc. is 25 points above the measured market median for content coverage (25 versus 0). Its local visibility score is 18.75 points below the measured market median (52.5 versus 71.25). Observed review volume is 7 versus a market median of 8; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: 9821d70f-5a60-47de-af20-053b52b12e5d · Scoring Cutoff (asOf): 2026-10-04 18:28 UTC · Published: 2026-10-04 18:28 UTC · Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.