This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: day spa in st cloud mn
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: โDay Spa in St. Cloud, MNโ.
Day Spas in St. Cloud, MN โ compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for day spas providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
๐ข 20 Providers Analyzed๐ฏ Market Median Score: 61.17/100โญ Median Reviews: 96.5๐ก 736 Attributable Measurements
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City map view ยท St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only โ it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 18
Unmapped businesses: 2
Labels show comparison position, not a new score. Geographic position is location only.
18 mapped businesses shown ยท 2 unmapped.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
Content Coverage: +75 above market median (75 vs 0)[1][2]
Largest Observed Gap
Entity Consistency: -50 below market median (0 vs 50)[1][2]
Daylily Spa Salon was observed at position #1 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation.
Why This Business Differs Online
Daylily Spa Salon is 75 points above the measured market median for content coverage (75 versus 0). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 603 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +31.25 above market median (97.5 vs 66.25)[1][2]
Largest Observed Gap
No major trailing factors observed
Mantra Salon, Spa and Boutique was observed at position #2 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 1 business appeared above it in that same observation.
Mantra Salon, Spa and Boutique is 31.25 points above the measured market median for local visibility (97.5 versus 66.25). Observed review volume is 176 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Entity Consistency: +25 above market median (75 vs 50)[1][2]
Largest Observed Gap
Reviews: -2.58 below market median (79.51 vs 82.09)[1][2]
Zen Head Spa was observed at position #3 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 2 businesses appeared above it in that same observation.
Zen Head Spa is 25 points above the measured market median for entity consistency (75 versus 50). Its reviews score is 2.58 points below the measured market median (79.51 versus 82.09). Observed review volume is 58 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility: +26.25 above market median (92.5 vs 66.25)[1][2]
Largest Observed Gap
Technical SEO: -16.67 below market median (50 vs 66.67)[1][2]
Bella Vita Salt Spa was observed at position #4 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 3 businesses appeared above it in that same observation.
Bella Vita Salt Spa is 26.25 points above the measured market median for local visibility (92.5 versus 66.25). Its technical seo score is 16.67 points below the measured market median (50 versus 66.67). Observed review volume is 97 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Content Coverage: +50 above market median (50 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
Massage Envy was observed at position #5 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 4 businesses appeared above it in that same observation.
Massage Envy is 50 points above the measured market median for content coverage (50 versus 0). Observed review volume is 864 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Entity Consistency: -50 below market median (0 vs 50)[1][2]
Simply Serene Wellness & Aesthetics was observed at position #6 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 5 businesses appeared above it in that same observation.
Simply Serene Wellness & Aesthetics is 25 points above the measured market median for content coverage (25 versus 0). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 114 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Entity Consistency: +25 above market median (75 vs 50)[1][2]
Largest Observed Gap
Technical SEO: -16.67 below market median (50 vs 66.67)[1][2]
Just For Me "The Spa" was observed at position #7 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 6 businesses appeared above it in that same observation.
Just For Me "The Spa" is 25 points above the measured market median for entity consistency (75 versus 50). Its technical seo score is 16.67 points below the measured market median (50 versus 66.67). Observed review volume is 1302 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Technical SEO: +16.66 above market median (83.33 vs 66.67)[1][2]
Largest Observed Gap
Local Visibility: -1.25 below market median (65 vs 66.25)[1][2]
Elite Vitality was observed at position #8 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 7 businesses appeared above it in that same observation.
Elite Vitality is 16.66 points above the measured market median for technical seo (83.33 versus 66.67). Its local visibility score is 1.25 points below the measured market median (65 versus 66.25). Observed review volume is 133 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: -16.67 below market median (50 vs 66.67)[1][2]
Haven Breeze Spa Salon was observed at position #9 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 8 businesses appeared above it in that same observation.
Haven Breeze Spa Salon's technical seo score is 16.67 points below the measured market median (50 versus 66.67). Observed review volume is 42 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Reviews: +1.13 above market median (83.22 vs 82.09)[1][2]
Largest Observed Gap
Local Visibility: -11.25 below market median (55 vs 66.25)[1][2]
Chapter Aesthetic Studio was observed at position #10 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 9 businesses appeared above it in that same observation.
Chapter Aesthetic Studio is 1.13 points above the measured market median for reviews (83.22 versus 82.09). Its local visibility score is 11.25 points below the measured market median (55 versus 66.25). Observed review volume is 112 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: -50 below market median (0 vs 50)[1][2]
Lifeflow Massage & Wellness was observed at position #11 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 10 businesses appeared above it in that same observation.
Lifeflow Massage & Wellness's entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 83 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +6.25 above market median (72.5 vs 66.25)[1][2]
Largest Observed Gap
Technical SEO: -66.67 below market median (0 vs 66.67)[1][2]
Four Season Therapeutics was observed at position #12 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 11 businesses appeared above it in that same observation.
Four Season Therapeutics is 6.25 points above the measured market median for local visibility (72.5 versus 66.25). Its technical seo score is 66.67 points below the measured market median (0 versus 66.67). Observed review volume is 50 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Technical SEO: +33.33 above market median (100 vs 66.67)[1][2]
Largest Observed Gap
No major trailing factors observed
Wellness Hydration Bar & Spa was observed at position #13 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 12 businesses appeared above it in that same observation.
Wellness Hydration Bar & Spa is 33.33 points above the measured market median for technical seo (100 versus 66.67). Observed review volume is 96 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Technical SEO: +16.66 above market median (83.33 vs 66.67)[1][2]
Largest Observed Gap
Entity Consistency: -50 below market median (0 vs 50)[1][2]
Loft Salon & Spa was observed at position #14 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 13 businesses appeared above it in that same observation.
Loft Salon & Spa is 16.66 points above the measured market median for technical seo (83.33 versus 66.67). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 113 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Technical SEO: -66.67 below market median (0 vs 66.67)[1][2]
Forever Young Two was observed at position #15 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 14 businesses appeared above it in that same observation.
Forever Young Two's technical seo score is 66.67 points below the measured market median (0 versus 66.67). Observed review volume is 13 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -41.25 below market median (25 vs 66.25)[1][2]
Tina Rachelle Aesthetics was observed at position #16 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 15 businesses appeared above it in that same observation.
Tina Rachelle Aesthetics is 25 points above the measured market median for content coverage (25 versus 0). Its local visibility score is 41.25 points below the measured market median (25 versus 66.25). Observed review volume is 83 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Reviews: -7.23 below market median (74.86 vs 82.09)[1][2]
Cellar Door Salon and Spa was observed at position #17 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 16 businesses appeared above it in that same observation.
Cellar Door Salon and Spa is 25 points above the measured market median for content coverage (25 versus 0). Its reviews score is 7.23 points below the measured market median (74.86 versus 82.09). Observed review volume is 30 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Entity Consistency: -50 below market median (0 vs 50)[1][2]
The Quick Fix Massage Shop was observed at position #18 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 17 businesses appeared above it in that same observation.
The Quick Fix Massage Shop is 25 points above the measured market median for content coverage (25 versus 0). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 211 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Entity Consistency: +25 above market median (75 vs 50)[1][2]
Largest Observed Gap
Local Visibility: -56.25 below market median (10 vs 66.25)[1][2]
HARMONY was observed at position #19 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 18 businesses appeared above it in that same observation.
HARMONY is 25 points above the measured market median for entity consistency (75 versus 50). Its local visibility score is 56.25 points below the measured market median (10 versus 66.25). Observed review volume is 40 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Petite Spa was observed at position #20 for the "Day Spa in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 19 businesses appeared above it in that same observation.
Petite Spa's local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 20 versus a market median of 96.5; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: f6671984-0cb2-468f-b637-c6beaf9cbf80 ยท Scoring Cutoff (asOf): 2026-09-29 01:15 UTC ยท Published: 2026-09-29 01:15 UTC ยท Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0โ100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 ร 100. Review volume scores min(100, log10(count + 1) / 3 ร 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) ร 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) ร 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 ร (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.