This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: chiropractor in st cloud mn
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: βChiropractor in St. Cloud, MNβ.
Chiropractors in St. Cloud, MN β compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for chiropractors providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
π’ 20 Providers Analyzedπ― Market Median Score: 67.85/100β Median Reviews: 78π‘ 709 Attributable Measurements
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City map view Β· St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only β it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 20
Labels show comparison position, not a new score. Geographic position is location only.
20 mapped businesses shown.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
Entity Consistency: +75 above market median (75 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
HealthSource Chiropractic of St Cloud was observed at position #1 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation.
Why This Business Differs Online
HealthSource Chiropractic of St Cloud is 75 points above the measured market median for entity consistency (75 versus 0). Observed review volume is 527 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +33.75 above market median (97.5 vs 63.75)[1][2]
Largest Observed Gap
No major trailing factors observed
Hjort Chiropractic, P. A. was observed at position #2 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 1 business appeared above it in that same observation.
Hjort Chiropractic, P. A. is 33.75 points above the measured market median for local visibility (97.5 versus 63.75). Observed review volume is 356 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +31.25 above market median (95 vs 63.75)[1][2]
Largest Observed Gap
No major trailing factors observed
Minser Chiropractic Clinic was observed at position #3 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 2 businesses appeared above it in that same observation.
Minser Chiropractic Clinic is 31.25 points above the measured market median for local visibility (95 versus 63.75). Observed review volume is 345 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Entity Consistency: +75 above market median (75 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
Advantage Chiropractic was observed at position #4 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 3 businesses appeared above it in that same observation.
Advantage Chiropractic is 75 points above the measured market median for entity consistency (75 versus 0). Observed review volume is 188 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Add accurate organization structured data.[1][2][3]
Largest Observable Opportunity: Add accurate organization structured data[1][2]
Content Coverage: +37.5 above market median (100 vs 62.5)[1][2]
Largest Observed Gap
No major trailing factors observed
Woodlands Health & Performance was observed at position #5 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 4 businesses appeared above it in that same observation.
Woodlands Health & Performance is 37.5 points above the measured market median for content coverage (100 versus 62.5). Observed review volume is 651 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +23.75 above market median (87.5 vs 63.75)[1][2]
Largest Observed Gap
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
Crossroads Chiropractic Clinic was observed at position #6 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 5 businesses appeared above it in that same observation.
Crossroads Chiropractic Clinic is 23.75 points above the measured market median for local visibility (87.5 versus 63.75). Its technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 50 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Local Visibility: +21.25 above market median (85 vs 63.75)[1][2]
Largest Observed Gap
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
Allied Chiropractic, P.A. was observed at position #7 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 6 businesses appeared above it in that same observation.
Allied Chiropractic, P.A. is 21.25 points above the measured market median for local visibility (85 versus 63.75). Its technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 59 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Entity Consistency: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Reviews: -3.24 below market median (78.32 vs 81.56)[1][2]
Westside Chiropractic Clinic was observed at position #8 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 7 businesses appeared above it in that same observation.
Westside Chiropractic Clinic is 25 points above the measured market median for entity consistency (25 versus 0). Its reviews score is 3.24 points below the measured market median (78.32 versus 81.56). Observed review volume is 49 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Content Coverage: +12.5 above market median (75 vs 62.5)[1][2]
Largest Observed Gap
Local Visibility: -3.75 below market median (60 vs 63.75)[1][2]
Gerhardson Chiropractic was observed at position #9 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 8 businesses appeared above it in that same observation.
Gerhardson Chiropractic is 12.5 points above the measured market median for content coverage (75 versus 62.5). Its local visibility score is 3.75 points below the measured market median (60 versus 63.75). Observed review volume is 129 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Content Coverage: +12.5 above market median (75 vs 62.5)[1][2]
Largest Observed Gap
Technical SEO: -16.66 below market median (66.67 vs 83.33)[1][2]
Atlas Family Chiropractic was observed at position #10 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 9 businesses appeared above it in that same observation.
Atlas Family Chiropractic is 12.5 points above the measured market median for content coverage (75 versus 62.5). Its technical seo score is 16.66 points below the measured market median (66.67 versus 83.33). Observed review volume is 192 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]
Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
Local Visibility: +11.25 above market median (75 vs 63.75)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Legacy Family Chiropractic was observed at position #11 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 10 businesses appeared above it in that same observation.
Legacy Family Chiropractic is 11.25 points above the measured market median for local visibility (75 versus 63.75). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 40 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Entity Consistency: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Content Coverage: -62.5 below market median (0 vs 62.5)[1][2]
Family First Chiropractic was observed at position #12 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 11 businesses appeared above it in that same observation.
Family First Chiropractic is 25 points above the measured market median for entity consistency (25 versus 0). Its content coverage score is 62.5 points below the measured market median (0 versus 62.5). Observed review volume is 67 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Entity Consistency: +75 above market median (75 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -23.75 below market median (40 vs 63.75)[1][2]
Imagine Chiropractic was observed at position #13 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 12 businesses appeared above it in that same observation.
Imagine Chiropractic is 75 points above the measured market median for entity consistency (75 versus 0). Its local visibility score is 23.75 points below the measured market median (40 versus 63.75). Observed review volume is 97 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +33.33 above market median (33.33 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -28.75 below market median (35 vs 63.75)[1][2]
Spinal Rehab Clinics Inc. was observed at position #14 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 13 businesses appeared above it in that same observation.
Spinal Rehab Clinics Inc. is 33.33 points above the measured market median for entity consistency (33.33 versus 0). Its local visibility score is 28.75 points below the measured market median (35 versus 63.75). Observed review volume is 262 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility: +1.25 above market median (65 vs 63.75)[1][2]
Largest Observed Gap
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
The Wellness Way - St. Cloud was observed at position #15 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 14 businesses appeared above it in that same observation.
The Wellness Way - St. Cloud is 1.25 points above the measured market median for local visibility (65 versus 63.75). Its technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 20 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Entity Consistency: +50 above market median (50 vs 0)[1][2]
Largest Observed Gap
Reviews: -26.91 below market median (54.65 vs 81.56)[1][2]
360 Chiropractic was observed at position #16 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 15 businesses appeared above it in that same observation.
360 Chiropractic is 50 points above the measured market median for entity consistency (50 versus 0). Its reviews score is 26.91 points below the measured market median (54.65 versus 81.56). Observed review volume is 4 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
St Cloud Spinal Rehab Center was observed at position #17 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 16 businesses appeared above it in that same observation.
St Cloud Spinal Rehab Center's local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 10 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Local Visibility: -48.75 below market median (15 vs 63.75)[1][2]
Exponential Chiropractic Healing Center was observed at position #18 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 17 businesses appeared above it in that same observation.
Exponential Chiropractic Healing Center's local visibility score is 48.75 points below the measured market median (15 versus 63.75). Observed review volume is 59 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: +1.01 above market median (82.57 vs 81.56)[1][2]
Largest Observed Gap
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
Good Life Chiropractic was observed at position #19 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 18 businesses appeared above it in that same observation.
Good Life Chiropractic is 1.01 points above the measured market median for reviews (82.57 versus 81.56). Its technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 89 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Content Coverage: -62.5 below market median (0 vs 62.5)[1][2]
Accelerate Integrative Family Wellness was observed at position #20 for the "Chiropractor in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 19 businesses appeared above it in that same observation.
Accelerate Integrative Family Wellness's content coverage score is 62.5 points below the measured market median (0 versus 62.5). Observed review volume is 66 versus a market median of 78; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: 45a1068a-a133-4552-8d99-c98278c881b1 Β· Scoring Cutoff (asOf): 2026-09-29 01:05 UTC Β· Published: 2026-09-29 01:05 UTC Β· Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0β100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 Γ 100. Review volume scores min(100, log10(count + 1) / 3 Γ 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) Γ 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) Γ 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 Γ (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.