This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: Attorney in St. Cloud, MN
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: βAttorney in St. Cloud, MNβ.
Attorneys in St. Cloud, MN β compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for attorneys providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
π’ 20 Providers Analyzedπ― Market Median Score: 75.98/100β Median Reviews: 53.5π‘ 723 Attributable Measurements
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City map view Β· St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only β it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 20
Labels show comparison position, not a new score. Geographic position is location only.
20 mapped businesses shown.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
Local Visibility: +26.25 above market median (100 vs 73.75)[1][2]
Largest Observed Gap
Content Coverage: -75 below market median (0 vs 75)[1][2]
LifeBack Law Firm, P.A. was observed at position #1 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation.
Why This Business Differs Online
LifeBack Law Firm, P.A. is 26.25 points above the measured market median for local visibility (100 versus 73.75). Its content coverage score is 75 points below the measured market median (0 versus 75). Observed review volume is 343 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility: +23.75 above market median (97.5 vs 73.75)[1][2]
Largest Observed Gap
Technical SEO: -16.67 below market median (83.33 vs 100)[1][2]
Heller & Thyen, P.A. was observed at position #2 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 1 business appeared above it in that same observation.
Heller & Thyen, P.A. is 23.75 points above the measured market median for local visibility (97.5 versus 73.75). Its technical seo score is 16.67 points below the measured market median (83.33 versus 100). Observed review volume is 160 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]
Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
Local Visibility: +21.25 above market median (95 vs 73.75)[1][2]
Largest Observed Gap
No major trailing factors observed
Jeddeloh Snyder Stommes was observed at position #3 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 2 businesses appeared above it in that same observation.
Jeddeloh Snyder Stommes is 21.25 points above the measured market median for local visibility (95 versus 73.75). Observed review volume is 103 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Content Coverage: +25 above market median (100 vs 75)[1][2]
Largest Observed Gap
Reviews: -3.14 below market median (75.14 vs 78.28)[1][2]
Hall Law Personal Injury Attorneys St. Cloud was observed at position #4 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 3 businesses appeared above it in that same observation.
Hall Law Personal Injury Attorneys St. Cloud is 25 points above the measured market median for content coverage (100 versus 75). Its reviews score is 3.14 points below the measured market median (75.14 versus 78.28). Observed review volume is 55 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +16.25 above market median (90 vs 73.75)[1][2]
Largest Observed Gap
Content Coverage: -50 below market median (25 vs 75)[1][2]
Rinke Noonan was observed at position #5 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 4 businesses appeared above it in that same observation.
Rinke Noonan is 16.25 points above the measured market median for local visibility (90 versus 73.75). Its content coverage score is 50 points below the measured market median (25 versus 75). Observed review volume is 37 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility: +13.75 above market median (87.5 vs 73.75)[1][2]
Largest Observed Gap
Technical SEO: -16.67 below market median (83.33 vs 100)[1][2]
Jeffrey Dean Law Office was observed at position #6 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 5 businesses appeared above it in that same observation.
Jeffrey Dean Law Office is 13.75 points above the measured market median for local visibility (87.5 versus 73.75). Its technical seo score is 16.67 points below the measured market median (83.33 versus 100). Observed review volume is 52 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Add descriptions to sampled pages with missing descriptions.[1][2][3]
Largest Observable Opportunity: Add descriptions to sampled pages with missing descriptions[1][2]
Reviews: +1.54 above market median (79.82 vs 78.28)[1][2]
Largest Observed Gap
Local Visibility: -3.75 below market median (70 vs 73.75)[1][2]
Toepfer at Law, PLLC was observed at position #7 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 6 businesses appeared above it in that same observation.
Toepfer at Law, PLLC is 1.54 points above the measured market median for reviews (79.82 versus 78.28). Its local visibility score is 3.75 points below the measured market median (70 versus 73.75). Observed review volume is 106 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility: +8.75 above market median (82.5 vs 73.75)[1][2]
Largest Observed Gap
Technical SEO: -16.67 below market median (83.33 vs 100)[1][2]
Attorney Justin Braulick was observed at position #8 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 7 businesses appeared above it in that same observation.
Attorney Justin Braulick is 8.75 points above the measured market median for local visibility (82.5 versus 73.75). Its technical seo score is 16.67 points below the measured market median (83.33 versus 100). Observed review volume is 63 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]
Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
Local Visibility: +6.25 above market median (80 vs 73.75)[1][2]
Largest Observed Gap
No major trailing factors observed
Attorney Alexander Michael Gutnik was observed at position #9 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 8 businesses appeared above it in that same observation.
Attorney Alexander Michael Gutnik is 6.25 points above the measured market median for local visibility (80 versus 73.75). Observed review volume is 86 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +3.75 above market median (77.5 vs 73.75)[1][2]
Largest Observed Gap
Reviews: -8.14 below market median (70.14 vs 78.28)[1][2]
Reichert Wenner, P.A. was observed at position #10 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 9 businesses appeared above it in that same observation.
Reichert Wenner, P.A. is 3.75 points above the measured market median for local visibility (77.5 versus 73.75). Its reviews score is 8.14 points below the measured market median (70.14 versus 78.28). Observed review volume is 36 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Reviews: +5.67 above market median (83.95 vs 78.28)[1][2]
Largest Observed Gap
Content Coverage: -50 below market median (25 vs 75)[1][2]
Law Office of Kenneth L Wilson was observed at position #11 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 10 businesses appeared above it in that same observation.
Law Office of Kenneth L Wilson is 5.67 points above the measured market median for reviews (83.95 versus 78.28). Its content coverage score is 50 points below the measured market median (25 versus 75). Observed review volume is 124 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Reviews: -12.06 below market median (66.22 vs 78.28)[1][2]
Evenson Decker, P.A. was observed at position #12 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 11 businesses appeared above it in that same observation.
Evenson Decker, P.A.'s reviews score is 12.06 points below the measured market median (66.22 versus 78.28). Observed review volume is 42 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Content Coverage: -50 below market median (25 vs 75)[1][2]
Quinlivan & Hughes, P.A. was observed at position #13 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 12 businesses appeared above it in that same observation.
Quinlivan & Hughes, P.A.'s content coverage score is 50 points below the measured market median (25 versus 75). Observed review volume is 38 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Entity Consistency: +41.67 above market median (75 vs 33.33)[1][2]
Largest Observed Gap
Local Visibility: -6.25 below market median (67.5 vs 73.75)[1][2]
Schwebel, Goetz & Sieben, P.A. was observed at position #14 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 13 businesses appeared above it in that same observation.
Schwebel, Goetz & Sieben, P.A. is 41.67 points above the measured market median for entity consistency (75 versus 33.33). Its local visibility score is 6.25 points below the measured market median (67.5 versus 73.75). Observed review volume is 50 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +16.67 above market median (50 vs 33.33)[1][2]
Largest Observed Gap
Local Visibility: -8.75 below market median (65 vs 73.75)[1][2]
SRR Law Group LLC was observed at position #15 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 14 businesses appeared above it in that same observation.
SRR Law Group LLC is 16.67 points above the measured market median for entity consistency (50 versus 33.33). Its local visibility score is 8.75 points below the measured market median (65 versus 73.75). Observed review volume is 59 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Content Coverage: -50 below market median (25 vs 75)[1][2]
Meshbesher & Spence was observed at position #16 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 15 businesses appeared above it in that same observation.
Meshbesher & Spence's content coverage score is 50 points below the measured market median (25 versus 75). Observed review volume is 28 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility: -53.75 below market median (20 vs 73.75)[1][2]
Lindberg McLaughlin, P.C. was observed at position #17 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 16 businesses appeared above it in that same observation.
Lindberg McLaughlin, P.C.'s local visibility score is 53.75 points below the measured market median (20 versus 73.75). Observed review volume is 29 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +16.67 above market median (50 vs 33.33)[1][2]
Largest Observed Gap
Content Coverage: -75 below market median (0 vs 75)[1][2]
Bradshaw & Bryant PLLC was observed at position #18 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 17 businesses appeared above it in that same observation.
Bradshaw & Bryant PLLC is 16.67 points above the measured market median for entity consistency (50 versus 33.33). Its content coverage score is 75 points below the measured market median (0 versus 75). Observed review volume is 139 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Content Coverage: -50 below market median (25 vs 75)[1][2]
Roberts Law Firm, PLLC was observed at position #19 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 18 businesses appeared above it in that same observation.
Roberts Law Firm, PLLC's content coverage score is 50 points below the measured market median (25 versus 75). Observed review volume is 24 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Technical SEO: -100 below market median (0 vs 100)[1][2]
PCG Law was observed at position #20 for the "Attorney in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 19 businesses appeared above it in that same observation.
PCG Law's technical seo score is 100 points below the measured market median (0 versus 100). Observed review volume is 33 versus a market median of 53.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: beb1e8d3-1610-4c21-9f84-e9b5feb2d5dd Β· Scoring Cutoff (asOf): 2026-10-03 19:49 UTC Β· Published: 2026-10-03 19:49 UTC Β· Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0β100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 Γ 100. Review volume scores min(100, log10(count + 1) / 3 Γ 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) Γ 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) Γ 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 Γ (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.