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Purpose-built comparison

HVAC in Waite Park, MN

This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.

Search captured: hvac in waite park mn

Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “HVAC in Waite Park, MN”.

HVAC Companies in Waite Park, MN — compared by Google rating, reviews & local visibility

Real competitive search intelligence benchmark for hvac companies providers in Waite Park, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.

🏢 17 Providers Analyzed🎯 Market Median Score: 67.73/100⭐ Median Reviews: 93📡 580 Attributable Measurements
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City map view · Waite Park, MN

These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.

Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 17
Labels show comparison position, not a new score. Geographic position is location only.
17 mapped businesses shown.

Top 4 side by side

Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.

The rest of this comparison

RankBusinessRatingGoogle listing quoteLocal Pulse
#5Precise Heating, A/C, Plumbing & Refrigeration, Inc.4.9 ★ (313)“We couldn’t be happier with our garage heater installation! From the very first call to c…”—Profile
#6Augusta Plumbing Heating Air Conditioning4.8 ★ (1088)“I’ve used this company before but my last experience was disappointing. My tub faucet was…”—Profile
#7McDowall Company Service Division——Profile
#8B & B Heating AC & Sheetmetal——Profile
#9MR Mechanical Heating & Cooling4.9 ★ (92)“MR Mechanical was great to work with. After our power went out our thermostat quit workin…”—Profile
#10Air Max Heating Air Conditioning and Refrigeration——Profile
#11Advanced Heating & Cooling5.0 ★ (59)“Neil is a super nice guy who repaired our air conditioner in 20 minutes😊He said it was a…”—Profile
#12Mechanical Energy Systems4.8 ★ (305)“They installed the furnace in my home. And I don't have any issues with the furnace. That…”—Profile
#135 Star Plumbing Heating & Air4.6 ★ (145)“I had troubles with mt furnace staying on and heating. Had Curtis come out and inspect an…”—Profile
#14MN Mechanical Solutions——Profile
#15Finken Water Treatment, Plumbing, Heating & Cooling——Profile
#16Elite Refrigeration Heating & Air Conditioning, Llc——Profile
#17Robin's AC Repair Services——Profile
Open NextDoorScore factor analysis for every listing
69.64 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +1.91 points
Market Position: 65.38th percentile
Local Visibility
100
+35 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
0
-25 vs market median
Review Volume
270
+174 vs median (93)
Strongest Observed Advantage
Local Visibility: +35 above market median (100 vs 65)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
H&S Heating and Air Conditioning was observed at position #1 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation.
Why This Business Differs Online

H&S Heating and Air Conditioning is 35 points above the measured market median for local visibility (100 versus 65). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 267 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
#2
Unrated(0 Google listing reviews)
Local Visibility
97.5
+32.5 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-68 vs median (93)
Strongest Observed Advantage
Local Visibility: +32.5 above market median (97.5 vs 65)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
HVAC Shop was observed at position #2 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 1 business appeared above it in that same observation.
  1. #1 H&S Heating and Air Conditioning
Why This Business Differs Online

HVAC Shop is 32.5 points above the measured market median for local visibility (97.5 versus 65). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 25 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]

Largest Observable Opportunity: Connect the official website to the local profile[1][2]
#3
4.8(1,472 Google listing reviews)
7284 Co Rd 75, St Cloud, MN 56301, USA (320) 200-1142 Official Website
75.2 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +7.47 points
Market Position: 96.15th percentile
Local Visibility
90
+25 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
50
+25 vs market median
Review Volume
1,472
+1,374 vs median (93)
Strongest Observed Advantage
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Opie's Gold Heat n' Air was observed at position #3 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 2 businesses appeared above it in that same observation.
  1. #1 H&S Heating and Air Conditioning
  2. #2 HVAC Shop
Why This Business Differs Online

Opie's Gold Heat n' Air is 25 points above the measured market median for content coverage (50 versus 25). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 1467 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
64.53 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -3.2 points
Market Position: 42.31th percentile
Local Visibility
92.5
+27.5 vs market median
Technical SEO
66.67
-16.66 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-82 vs median (93)
Strongest Observed Advantage
Local Visibility: +27.5 above market median (92.5 vs 65)[1][2]
Largest Observed Gap
Technical SEO: -16.66 below market median (66.67 vs 83.33)[1][2]
McDowall Company was observed at position #4 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 3 businesses appeared above it in that same observation.
  1. #1 H&S Heating and Air Conditioning
  2. #2 HVAC Shop
  3. #3 Opie's Gold Heat n' Air
Why This Business Differs Online

McDowall Company is 27.5 points above the measured market median for local visibility (92.5 versus 65). Its technical seo score is 16.66 points below the measured market median (66.67 versus 83.33). Observed review volume is 11 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]

Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
73.34 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +5.61 points
Market Position: 80.77th percentile
Local Visibility
80
+15 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
313
+220 vs median (93)
Strongest Observed Advantage
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
No major trailing factors observed
Precise Heating, A/C, Plumbing & Refrigeration, Inc. was observed at position #5 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 4 businesses appeared above it in that same observation.
  1. #1 H&S Heating and Air Conditioning
  2. #2 HVAC Shop
  3. #3 Opie's Gold Heat n' Air
  4. #4 McDowall Company
Why This Business Differs Online

Precise Heating, A/C, Plumbing & Refrigeration, Inc. is 16.67 points above the measured market median for technical seo (100 versus 83.33). Observed review volume is 313 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
73.45 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +5.72 points
Market Position: 88.46th percentile
Local Visibility
75
+10 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
1,088
+988 vs median (93)
Strongest Observed Advantage
Reviews: +18.99 above market median (98 vs 79.01)[1][2]
Largest Observed Gap
No major trailing factors observed
Augusta Plumbing Heating Air Conditioning was observed at position #6 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 5 businesses appeared above it in that same observation.
  1. #1 H&S Heating and Air Conditioning
  2. #2 HVAC Shop
  3. #3 Opie's Gold Heat n' Air
  4. #4 McDowall Company
  5. #5 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
Why This Business Differs Online

Augusta Plumbing Heating Air Conditioning is 18.99 points above the measured market median for reviews (98 versus 79.01). Observed review volume is 1081 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
58.33 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -9.4 points
Market Position: 19.23th percentile
Local Visibility
85
+20 vs market median
Technical SEO
66.67
-16.66 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-89 vs median (93)
Strongest Observed Advantage
Local Visibility: +20 above market median (85 vs 65)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
McDowall Company Service Division was observed at position #7 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 6 businesses appeared above it in that same observation.
  1. #1 H&S Heating and Air Conditioning
  2. #2 HVAC Shop
  3. #3 Opie's Gold Heat n' Air
  4. #4 McDowall Company
  5. #5 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  6. #6 Augusta Plumbing Heating Air Conditioning
Why This Business Differs Online

McDowall Company Service Division is 20 points above the measured market median for local visibility (85 versus 65). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 4 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility
65
0 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-88 vs median (93)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
B & B Heating AC & Sheetmetal was observed at position #8 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 7 businesses appeared above it in that same observation.
  1. #1 H&S Heating and Air Conditioning
  2. #2 HVAC Shop
  3. #3 Opie's Gold Heat n' Air
  4. #4 McDowall Company
  5. #5 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  6. #6 Augusta Plumbing Heating Air Conditioning
  7. #7 McDowall Company Service Division
Why This Business Differs Online

B & B Heating AC & Sheetmetal's local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 5 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]

Largest Observable Opportunity: Connect the official website to the local profile[1][2]
63.45 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -4.28 points
Market Position: 34.62th percentile
Local Visibility
60
-5 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
92
0 vs median (93)
Strongest Observed Advantage
Reviews: +2.88 above market median (81.89 vs 79.01)[1][2]
Largest Observed Gap
Local Visibility: -5 below market median (60 vs 65)[1][2]
MR Mechanical Heating & Cooling was observed at position #9 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 8 businesses appeared above it in that same observation.
  1. #1 H&S Heating and Air Conditioning
  2. #2 HVAC Shop
  3. #3 Opie's Gold Heat n' Air
  4. #4 McDowall Company
  5. #5 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  6. #6 Augusta Plumbing Heating Air Conditioning
  7. #7 McDowall Company Service Division
  8. #8 B & B Heating AC & Sheetmetal
Why This Business Differs Online

MR Mechanical Heating & Cooling is 2.88 points above the measured market median for reviews (81.89 versus 79.01). Its local visibility score is 5 points below the measured market median (60 versus 65). First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
70.2 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +2.47 points
Market Position: 73.08th percentile
Local Visibility
55
-10 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
50
+25 vs market median
Review Volume
0
+105 vs median (93)
Strongest Observed Advantage
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -10 below market median (55 vs 65)[1][2]
Air Max Heating Air Conditioning and Refrigeration was observed at position #10 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 9 businesses appeared above it in that same observation.
  1. #1 H&S Heating and Air Conditioning
  2. #2 HVAC Shop
  3. #3 Opie's Gold Heat n' Air
  4. #4 McDowall Company
  5. #5 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  6. #6 Augusta Plumbing Heating Air Conditioning
  7. #7 McDowall Company Service Division
  8. #8 B & B Heating AC & Sheetmetal
  9. #9 MR Mechanical Heating & Cooling
Why This Business Differs Online

Air Max Heating Air Conditioning and Refrigeration is 25 points above the measured market median for content coverage (50 versus 25). Its local visibility score is 10 points below the measured market median (55 versus 65). Observed review volume is 198 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
#11
5.0(59 Google listing reviews)
413 Franklin Ave NE, St Cloud, MN 56304, USA (320) 253-9362 Official Website
57.27 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -10.46 points
Market Position: 11.54th percentile
Local Visibility
50
-15 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
59
-39 vs median (93)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Why This Business Differs Online

Advanced Heating & Cooling's entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 54 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
#12
4.8(305 Google listing reviews)
629 Lincoln Ave NE, St Cloud, MN 56304, USA (320) 253-4859 Official Website
69.08 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +1.35 points
Market Position: 57.69th percentile
Local Visibility
45
-20 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
305
+212 vs median (93)
Strongest Observed Advantage
Entity Consistency: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -20 below market median (45 vs 65)[1][2]
Why This Business Differs Online

Mechanical Energy Systems is 50 points above the measured market median for entity consistency (75 versus 25). Its local visibility score is 20 points below the measured market median (45 versus 65). Observed review volume is 305 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
59.48 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -8.25 points
Market Position: 26.92th percentile
Local Visibility
40
-25 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
145
+52 vs median (93)
Strongest Observed Advantage
Reviews: +3.06 above market median (82.07 vs 79.01)[1][2]
Largest Observed Gap
Local Visibility: -25 below market median (40 vs 65)[1][2]
Why This Business Differs Online

5 Star Plumbing Heating & Air is 3.06 points above the measured market median for reviews (82.07 versus 79.01). Its local visibility score is 25 points below the measured market median (40 versus 65). Observed review volume is 145 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
56.75 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -10.98 points
Market Position: 3.85th percentile
Local Visibility
67.5
+2.5 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-92 vs median (93)
Strongest Observed Advantage
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Why This Business Differs Online

MN Mechanical Solutions is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 1 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
67.73 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: 0 points
Market Position: 50th percentile
Local Visibility
30
-35 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
50
+25 vs market median
Review Volume
0
+4 vs median (93)
Strongest Observed Advantage
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -35 below market median (30 vs 65)[1][2]
Why This Business Differs Online

Finken Water Treatment, Plumbing, Heating & Cooling is 25 points above the measured market median for content coverage (50 versus 25). Its local visibility score is 35 points below the measured market median (30 versus 65). Observed review volume is 97 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility
25
-40 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-87 vs median (93)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Local Profile: -66.67 below market median (33.33 vs 100)[1][2]
Why This Business Differs Online

Elite Refrigeration Heating & Air Conditioning, Llc's local profile score is 66.67 points below the measured market median (33.33 versus 100). Observed review volume is 6 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add current contact information to the local profile.[1][2][3]

Largest Observable Opportunity: Add current contact information to the local profile[1][2]
Local Visibility
20
-45 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-83 vs median (93)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Local Visibility: -45 below market median (20 vs 65)[1][2]
Why This Business Differs Online

Robin's AC Repair Services's local visibility score is 45 points below the measured market median (20 versus 65). Observed review volume is 10 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]

Who Has the Advantage? Factor Leaderboards

Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.

Highest Observed Local Visibility Scores
Market Median: 65 · Average: 63.38 · Range: 20–100 (17 measured)

Service × Location Content Detection Matrix

Observed coverage of essential service and location content on sampled official websites.

Detected Content CheckB & B Heating AC & Sheetmetal5 Star Plumbing Heating & AirMcDowall Company Service DivisionMR Mechanical Heating & CoolingHVAC ShopMechanical Energy SystemsAir Max Heating Air Conditioning and RefrigerationOpie's Gold Heat n' AirAdvanced Heating & CoolingElite Refrigeration Heating & Air Conditioning, LlcH&S Heating and Air ConditioningFinken Water Treatment, Plumbing, Heating & CoolingMcDowall CompanyRobin's AC Repair ServicesAugusta Plumbing Heating Air ConditioningPrecise Heating, A/C, Plumbing & Refrigeration, Inc.MN Mechanical Solutions
Service content
13 measured
—✓ Detected[1]✓ Detected[1]✓ Detected[1]—✓ Detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]—✗ Not detected[1]✓ Detected[1]✓ Detected[1]—✓ Detected[1]✓ Detected[1]✗ Not detected[1]
Location content
13 measured
—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]
Service and location coverage
13 measured
—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]
Relevant FAQs
13 measured
—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✓ Detected[1]✓ Detected[1]✗ Not detected[1]—✗ Not detected[1]✓ Detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]

Snapshot Provenance & Methodology Disclosure

Snapshot ID: 543bda36-f7ce-4787-b572-21e94afee050 · Scoring Cutoff (asOf): 2026-09-30 02:55 UTC · Published: 2026-09-30 02:55 UTC · Methodology Version: 1.1.0

This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.

View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
  • Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
  • Local Profile (15%): Measured completeness of public local-profile information.
  • Reviews (15%): Observed public rating, review volume, and review recency when measured.
  • Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
  • Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
  • Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
  • Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
  • Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
  • The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
  • Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
  • Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
  • Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
  • Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
  • Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
  • Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
  • Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.