This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: hvac in waite park mn
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “HVAC in Waite Park, MN”.
HVAC Companies in Waite Park, MN — compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for hvac companies providers in Waite Park, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
🏢 17 Providers Analyzed🎯 Market Median Score: 67.73/100⭐ Median Reviews: 93📡 580 Attributable Measurements
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City map view · Waite Park, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 17
Labels show comparison position, not a new score. Geographic position is location only.
17 mapped businesses shown.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
“I am extremely disappointed with my experience with HNS Heating and Air-Conditioning. We were loyal, repeat customers we originally chose them because of the e…”Tara Kaeter · Google listing
“Working with Brady, Cole, and the rest of the team from Opie’s Gold Heat n’ Air was an excellent experience from start to finish. Brady was professional, knowl…”Matt Reeve · Google listing
Local Visibility: +35 above market median (100 vs 65)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
H&S Heating and Air Conditioning was observed at position #1 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation.
Why This Business Differs Online
H&S Heating and Air Conditioning is 35 points above the measured market median for local visibility (100 versus 65). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 267 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility: +32.5 above market median (97.5 vs 65)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
HVAC Shop was observed at position #2 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 1 business appeared above it in that same observation.
HVAC Shop is 32.5 points above the measured market median for local visibility (97.5 versus 65). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 25 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Opie's Gold Heat n' Air was observed at position #3 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 2 businesses appeared above it in that same observation.
Opie's Gold Heat n' Air is 25 points above the measured market median for content coverage (50 versus 25). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 1467 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +27.5 above market median (92.5 vs 65)[1][2]
Largest Observed Gap
Technical SEO: -16.66 below market median (66.67 vs 83.33)[1][2]
McDowall Company was observed at position #4 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 3 businesses appeared above it in that same observation.
McDowall Company is 27.5 points above the measured market median for local visibility (92.5 versus 65). Its technical seo score is 16.66 points below the measured market median (66.67 versus 83.33). Observed review volume is 11 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]
Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
No major trailing factors observed
Precise Heating, A/C, Plumbing & Refrigeration, Inc. was observed at position #5 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 4 businesses appeared above it in that same observation.
Precise Heating, A/C, Plumbing & Refrigeration, Inc. is 16.67 points above the measured market median for technical seo (100 versus 83.33). Observed review volume is 313 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Reviews: +18.99 above market median (98 vs 79.01)[1][2]
Largest Observed Gap
No major trailing factors observed
Augusta Plumbing Heating Air Conditioning was observed at position #6 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 5 businesses appeared above it in that same observation.
Augusta Plumbing Heating Air Conditioning is 18.99 points above the measured market median for reviews (98 versus 79.01). Observed review volume is 1081 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +20 above market median (85 vs 65)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
McDowall Company Service Division was observed at position #7 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 6 businesses appeared above it in that same observation.
McDowall Company Service Division is 20 points above the measured market median for local visibility (85 versus 65). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 4 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
B & B Heating AC & Sheetmetal was observed at position #8 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 7 businesses appeared above it in that same observation.
B & B Heating AC & Sheetmetal's local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 5 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Reviews: +2.88 above market median (81.89 vs 79.01)[1][2]
Largest Observed Gap
Local Visibility: -5 below market median (60 vs 65)[1][2]
MR Mechanical Heating & Cooling was observed at position #9 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 8 businesses appeared above it in that same observation.
MR Mechanical Heating & Cooling is 2.88 points above the measured market median for reviews (81.89 versus 79.01). Its local visibility score is 5 points below the measured market median (60 versus 65). First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -10 below market median (55 vs 65)[1][2]
Air Max Heating Air Conditioning and Refrigeration was observed at position #10 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 9 businesses appeared above it in that same observation.
Air Max Heating Air Conditioning and Refrigeration is 25 points above the measured market median for content coverage (50 versus 25). Its local visibility score is 10 points below the measured market median (55 versus 65). Observed review volume is 198 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Advanced Heating & Cooling was observed at position #11 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 10 businesses appeared above it in that same observation.
Advanced Heating & Cooling's entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 54 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Entity Consistency: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -20 below market median (45 vs 65)[1][2]
Mechanical Energy Systems was observed at position #12 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 11 businesses appeared above it in that same observation.
Mechanical Energy Systems is 50 points above the measured market median for entity consistency (75 versus 25). Its local visibility score is 20 points below the measured market median (45 versus 65). Observed review volume is 305 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: +3.06 above market median (82.07 vs 79.01)[1][2]
Largest Observed Gap
Local Visibility: -25 below market median (40 vs 65)[1][2]
5 Star Plumbing Heating & Air was observed at position #13 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 12 businesses appeared above it in that same observation.
5 Star Plumbing Heating & Air is 3.06 points above the measured market median for reviews (82.07 versus 79.01). Its local visibility score is 25 points below the measured market median (40 versus 65). Observed review volume is 145 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
MN Mechanical Solutions was observed at position #14 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 13 businesses appeared above it in that same observation.
MN Mechanical Solutions is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 1 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -35 below market median (30 vs 65)[1][2]
Finken Water Treatment, Plumbing, Heating & Cooling was observed at position #15 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 14 businesses appeared above it in that same observation.
Finken Water Treatment, Plumbing, Heating & Cooling is 25 points above the measured market median for content coverage (50 versus 25). Its local visibility score is 35 points below the measured market median (30 versus 65). Observed review volume is 97 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Profile: -66.67 below market median (33.33 vs 100)[1][2]
Elite Refrigeration Heating & Air Conditioning, Llc was observed at position #16 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 15 businesses appeared above it in that same observation.
Elite Refrigeration Heating & Air Conditioning, Llc's local profile score is 66.67 points below the measured market median (33.33 versus 100). Observed review volume is 6 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Add current contact information to the local profile.[1][2][3]
Largest Observable Opportunity: Add current contact information to the local profile[1][2]
Local Visibility: -45 below market median (20 vs 65)[1][2]
Robin's AC Repair Services was observed at position #17 for the "HVAC in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 16 businesses appeared above it in that same observation.
Robin's AC Repair Services's local visibility score is 45 points below the measured market median (20 versus 65). Observed review volume is 10 versus a market median of 93; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: 543bda36-f7ce-4787-b572-21e94afee050 · Scoring Cutoff (asOf): 2026-09-30 02:55 UTC · Published: 2026-09-30 02:55 UTC · Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.