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Purpose-built comparison

snow removal in in Waite Park, MN

This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.

Search captured: snow removal in waite park mn

Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “snow removal in in Waite Park, MN”.

Snow Removal Services in Waite Park, MN — compared by Google rating, reviews & local visibility

Real competitive search intelligence benchmark for snow removal services providers in Waite Park, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.

🏢 15 Providers Analyzed🎯 Market Median Score: 65.94/100⭐ Median Reviews: 44📡 456 Attributable Measurements
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City map view · Waite Park, MN

These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.

Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 15
Labels show comparison position, not a new score. Geographic position is location only.
15 mapped businesses shown.

Top 4 side by side

Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.

The rest of this comparison

RankBusinessRatingGoogle listing quoteLocal Pulse
#5Wendt & Sons, Inc.——Profile
#6Groundsman LLC4.9 ★ (109)“We are very happy with our new landscaping! Tanner came out and gave us an estimate with…”—Profile
#7Ehlinger Lawn Service Inc4.0 ★ (44)“I have never used this service but the lack of respect for neighbors of people who do is…”—Profile
#8Go2 Land Services LLC5.0 ★ (55)“The landscaping around our house was way overgrown and too big of a job for us to accompl…”—Profile
#9Snow Removal Lewis Inc——Profile
#10Chris & Kevin's snow Shoveling——Profile
#11DS Outdoor Services5.0 ★ (4)“These guys are good at what they do. I wish, they were closer to my other properties, I…”—Profile
#12Pearl Lawn Care——Profile
#13Ice Dams Removed——Profile
#14Platinum Lawn and Landscaping4.4 ★ (84)“I am so happy I went with Platinum Lawn and Landscaping! They did an absolute 5-star job…”—Profile
#15Don Green's Dirt Service4.7 ★ (95)“We had black dirt & grass seed put down over a good area of our lawn. We got an estimate,…”—Profile
Open NextDoorScore factor analysis for every listing
#1
4.1(18 Google listing reviews)
3308 5th St S, Waite Park, MN 56387, USA (320) 251-5296 Official Website
79.35 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +13.41 points
Market Position: 95th percentile
Local Visibility
100
+30 vs market median
Technical SEO
100
0 vs market median
Content Coverage
25
+25 vs market median
Review Volume
18
-26 vs median (44)
Strongest Observed Advantage
Local Visibility: +30 above market median (100 vs 70)[1][2]
Largest Observed Gap
Reviews: -5.24 below market median (62.31 vs 67.55)[1][2]
Emerald Companies Inc was observed at position #1 for the "snow removal in in Waite Park, MN" search during SEOuP's September 30, 2026 observation.
Why This Business Differs Online

Emerald Companies Inc is 30 points above the measured market median for local visibility (100 versus 70). Its reviews score is 5.24 points below the measured market median (62.31 versus 67.55). Observed review volume is 18 versus a market median of 44; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
72.27 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +6.33 points
Market Position: 75th percentile
Local Visibility
97.5
+27.5 vs market median
Technical SEO
83.33
-16.67 vs market median
Content Coverage
25
+25 vs market median
Review Volume
0
-22 vs median (44)
Strongest Observed Advantage
Local Visibility: +27.5 above market median (97.5 vs 70)[1][2]
Largest Observed Gap
Technical SEO: -16.67 below market median (83.33 vs 100)[1][2]
Supreme Lawn and Landscaping was observed at position #2 for the "snow removal in in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 1 business appeared above it in that same observation.
  1. #1 Emerald Companies Inc
Why This Business Differs Online

Supreme Lawn and Landscaping is 27.5 points above the measured market median for local visibility (97.5 versus 70). Its technical seo score is 16.67 points below the measured market median (83.33 versus 100). Observed review volume is 22 versus a market median of 44; this is a volume comparison, not a service-quality assessment. First measured action: Connect the sampled pages with relevant internal links.[1][2][3]

Largest Observable Opportunity: Connect the sampled pages with relevant internal links[1][2]
74.92 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +8.98 points
Market Position: 85th percentile
Local Visibility
90
+20 vs market median
Technical SEO
100
0 vs market median
Content Coverage
0
0 vs market median
Review Volume
67
+22 vs median (44)
Strongest Observed Advantage
Local Visibility: +20 above market median (90 vs 70)[1][2]
Largest Observed Gap
No major trailing factors observed
MC's Lawn & Landscaping LLC was observed at position #3 for the "snow removal in in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 2 businesses appeared above it in that same observation.
  1. #1 Emerald Companies Inc
  2. #2 Supreme Lawn and Landscaping
Why This Business Differs Online

MC's Lawn & Landscaping LLC is 20 points above the measured market median for local visibility (90 versus 70). Observed review volume is 66 versus a market median of 44; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
#4
5.0(127 Google listing reviews)
6474 Moon Light Ln, Sartell, MN 56377, USA (320) 828-2412 Official Website
65.98 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +0.04 points
Market Position: 55th percentile
Local Visibility
85
+15 vs market median
Technical SEO
50
-50 vs market median
Content Coverage
25
+25 vs market median
Review Volume
127
+79 vs median (44)
Strongest Observed Advantage
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Technical SEO: -50 below market median (50 vs 100)[1][2]
Northern Lawn Service LLC was observed at position #4 for the "snow removal in in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 3 businesses appeared above it in that same observation.
  1. #1 Emerald Companies Inc
  2. #2 Supreme Lawn and Landscaping
  3. #3 MC's Lawn & Landscaping LLC
Why This Business Differs Online

Northern Lawn Service LLC is 25 points above the measured market median for content coverage (25 versus 0). Its technical seo score is 50 points below the measured market median (50 versus 100). Observed review volume is 123 versus a market median of 44; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Local Visibility
90
+20 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-37 vs median (44)
Strongest Observed Advantage
Local Visibility: +20 above market median (90 vs 70)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Wendt & Sons, Inc. was observed at position #5 for the "snow removal in in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 4 businesses appeared above it in that same observation.
  1. #1 Emerald Companies Inc
  2. #2 Supreme Lawn and Landscaping
  3. #3 MC's Lawn & Landscaping LLC
  4. #4 Northern Lawn Service LLC
Why This Business Differs Online

Wendt & Sons, Inc. is 20 points above the measured market median for local visibility (90 versus 70). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 7 versus a market median of 44; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]

Largest Observable Opportunity: Connect the official website to the local profile[1][2]
#6
4.9(109 Google listing reviews)
731 19th Ave NE, St Joseph, MN 56374, USA (320) 245-7485 Official Website
Local Visibility
75
+5 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
109
+61 vs median (44)
Strongest Observed Advantage
Reviews: +15.21 above market median (82.76 vs 67.55)[1][2]
Largest Observed Gap
No major trailing factors observed
Groundsman LLC was observed at position #6 for the "snow removal in in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 5 businesses appeared above it in that same observation.
  1. #1 Emerald Companies Inc
  2. #2 Supreme Lawn and Landscaping
  3. #3 MC's Lawn & Landscaping LLC
  4. #4 Northern Lawn Service LLC
  5. #5 Wendt & Sons, Inc.
Why This Business Differs Online

Groundsman LLC is 15.21 points above the measured market median for reviews (82.76 versus 67.55). Observed review volume is 105 versus a market median of 44; this is a volume comparison, not a service-quality assessment.[1][2][3]

59.13 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -6.81 points
Market Position: 35th percentile
Local Visibility
70
0 vs market median
Technical SEO
100
0 vs market median
Content Coverage
0
0 vs market median
Review Volume
44
0 vs median (44)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Entity Consistency: -50 below market median (0 vs 50)[1][2]
Ehlinger Lawn Service Inc was observed at position #7 for the "snow removal in in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 6 businesses appeared above it in that same observation.
  1. #1 Emerald Companies Inc
  2. #2 Supreme Lawn and Landscaping
  3. #3 MC's Lawn & Landscaping LLC
  4. #4 Northern Lawn Service LLC
  5. #5 Wendt & Sons, Inc.
  6. #6 Groundsman LLC
Why This Business Differs Online

Ehlinger Lawn Service Inc's entity consistency score is 50 points below the measured market median (0 versus 50). First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
#8
5.0(55 Google listing reviews)
32101 61st Ave, St Cloud, MN 56303, USA (320) 200-4554 Official Website
67.39 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +1.45 points
Market Position: 65th percentile
Local Visibility
65
-5 vs market median
Technical SEO
100
0 vs market median
Content Coverage
0
0 vs market median
Review Volume
55
+12 vs median (44)
Strongest Observed Advantage
Reviews: +11.71 above market median (79.26 vs 67.55)[1][2]
Largest Observed Gap
Local Visibility: -5 below market median (65 vs 70)[1][2]
Go2 Land Services LLC was observed at position #8 for the "snow removal in in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 7 businesses appeared above it in that same observation.
  1. #1 Emerald Companies Inc
  2. #2 Supreme Lawn and Landscaping
  3. #3 MC's Lawn & Landscaping LLC
  4. #4 Northern Lawn Service LLC
  5. #5 Wendt & Sons, Inc.
  6. #6 Groundsman LLC
  7. #7 Ehlinger Lawn Service Inc
Why This Business Differs Online

Go2 Land Services LLC is 11.71 points above the measured market median for reviews (79.26 versus 67.55). Its local visibility score is 5 points below the measured market median (65 versus 70). Observed review volume is 56 versus a market median of 44; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
#9
Unrated(0 Google listing reviews)
1400 12th Ave N, St Cloud, MN 56303, USA (320) 281-8592
Local Visibility
60
-10 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-44 vs median (44)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Reviews: -67.55 below market median (0 vs 67.55)[1][2]
Snow Removal Lewis Inc was observed at position #9 for the "snow removal in in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 8 businesses appeared above it in that same observation.
  1. #1 Emerald Companies Inc
  2. #2 Supreme Lawn and Landscaping
  3. #3 MC's Lawn & Landscaping LLC
  4. #4 Northern Lawn Service LLC
  5. #5 Wendt & Sons, Inc.
  6. #6 Groundsman LLC
  7. #7 Ehlinger Lawn Service Inc
  8. #8 Go2 Land Services LLC
Why This Business Differs Online

Snow Removal Lewis Inc's reviews score is 67.55 points below the measured market median (0 versus 67.55). Observed review volume is 0 versus a market median of 44; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility
55
-15 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-42 vs median (44)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Local Profile: -66.67 below market median (33.33 vs 100)[1][2]
Chris & Kevin's snow Shoveling was observed at position #10 for the "snow removal in in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 9 businesses appeared above it in that same observation.
  1. #1 Emerald Companies Inc
  2. #2 Supreme Lawn and Landscaping
  3. #3 MC's Lawn & Landscaping LLC
  4. #4 Northern Lawn Service LLC
  5. #5 Wendt & Sons, Inc.
  6. #6 Groundsman LLC
  7. #7 Ehlinger Lawn Service Inc
  8. #8 Go2 Land Services LLC
  9. #9 Snow Removal Lewis Inc
Why This Business Differs Online

Chris & Kevin's snow Shoveling's local profile score is 66.67 points below the measured market median (33.33 versus 100). Observed review volume is 2 versus a market median of 44; this is a volume comparison, not a service-quality assessment. First measured action: Add current contact information to the local profile.[1][2][3]

Largest Observable Opportunity: Add current contact information to the local profile[1][2]
#11
5.0(4 Google listing reviews)
570 1st St SE, St Cloud, MN 56304, USA (320) 339-0740 Official Website
58.83 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -7.11 points
Market Position: 25th percentile
Local Visibility
50
-20 vs market median
Technical SEO
66.67
-33.33 vs market median
Content Coverage
25
+25 vs market median
Review Volume
4
-40 vs median (44)
Strongest Observed Advantage
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Technical SEO: -33.33 below market median (66.67 vs 100)[1][2]
DS Outdoor Services was observed at position #11 for the "snow removal in in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 10 businesses appeared above it in that same observation.
  1. #1 Emerald Companies Inc
  2. #2 Supreme Lawn and Landscaping
  3. #3 MC's Lawn & Landscaping LLC
  4. #4 Northern Lawn Service LLC
  5. #5 Wendt & Sons, Inc.
  6. #6 Groundsman LLC
  7. #7 Ehlinger Lawn Service Inc
  8. #8 Go2 Land Services LLC
  9. #9 Snow Removal Lewis Inc
  10. #10 Chris & Kevin's snow Shoveling
Why This Business Differs Online

DS Outdoor Services is 25 points above the measured market median for content coverage (25 versus 0). Its technical seo score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 4 versus a market median of 44; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]

Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
Local Visibility
72.5
+2.5 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-43 vs median (44)
Strongest Observed Advantage
Local Visibility: +2.5 above market median (72.5 vs 70)[1][2]
Largest Observed Gap
Reviews: -52.53 below market median (15.02 vs 67.55)[1][2]
Pearl Lawn Care was observed at position #12 for the "snow removal in in Waite Park, MN" search during SEOuP's September 30, 2026 observation. 11 businesses appeared above it in that same observation.
  1. #1 Emerald Companies Inc
  2. #2 Supreme Lawn and Landscaping
  3. #3 MC's Lawn & Landscaping LLC
  4. #4 Northern Lawn Service LLC
  5. #5 Wendt & Sons, Inc.
  6. #6 Groundsman LLC
  7. #7 Ehlinger Lawn Service Inc
  8. #8 Go2 Land Services LLC
  9. #9 Snow Removal Lewis Inc
  10. #10 Chris & Kevin's snow Shoveling
  11. #11 DS Outdoor Services
Why This Business Differs Online

Pearl Lawn Care is 2.5 points above the measured market median for local visibility (72.5 versus 70). Its reviews score is 52.53 points below the measured market median (15.02 versus 67.55). Observed review volume is 1 versus a market median of 44; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
65.91 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -0.03 points
Market Position: 45th percentile
Local Visibility
40
-30 vs market median
Technical SEO
100
0 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
+1 vs median (44)
Strongest Observed Advantage
Entity Consistency: +25 above market median (75 vs 50)[1][2]
Largest Observed Gap
Local Visibility: -30 below market median (40 vs 70)[1][2]
Why This Business Differs Online

Ice Dams Removed is 25 points above the measured market median for entity consistency (75 versus 50). Its local visibility score is 30 points below the measured market median (40 versus 70). Observed review volume is 45 versus a market median of 44; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
#14
4.4(84 Google listing reviews)
2178 Quebecor Rd NE, St Cloud, MN 56304, USA (763) 807-3131 Official Website
40.09 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -25.85 points
Market Position: 5th percentile
Local Visibility
35
-35 vs market median
Technical SEO
33.33
-66.67 vs market median
Content Coverage
0
0 vs market median
Review Volume
84
+40 vs median (44)
Strongest Observed Advantage
Reviews: +8.61 above market median (76.16 vs 67.55)[1][2]
Largest Observed Gap
Technical SEO: -66.67 below market median (33.33 vs 100)[1][2]
Why This Business Differs Online

Platinum Lawn and Landscaping is 8.61 points above the measured market median for reviews (76.16 versus 67.55). Its technical seo score is 66.67 points below the measured market median (33.33 versus 100). Observed review volume is 84 versus a market median of 44; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
#15
4.7(95 Google listing reviews)
2109 Pleasant Ave, St Cloud, MN 56303, USA (320) 492-4353 Official Website
53.01 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -12.93 points
Market Position: 15th percentile
Local Visibility
30
-40 vs market median
Technical SEO
100
0 vs market median
Content Coverage
0
0 vs market median
Review Volume
95
+51 vs median (44)
Strongest Observed Advantage
Reviews: +12.49 above market median (80.04 vs 67.55)[1][2]
Largest Observed Gap
Entity Consistency: -50 below market median (0 vs 50)[1][2]
Why This Business Differs Online

Don Green's Dirt Service is 12.49 points above the measured market median for reviews (80.04 versus 67.55). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 95 versus a market median of 44; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]

Who Has the Advantage? Factor Leaderboards

Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.

Service × Location Content Detection Matrix

Observed coverage of essential service and location content on sampled official websites.

Detected Content CheckDon Green's Dirt ServiceGo2 Land Services LLCDS Outdoor ServicesGroundsman LLCNorthern Lawn Service LLCIce Dams RemovedEhlinger Lawn Service IncSupreme Lawn and LandscapingChris & Kevin's snow ShovelingWendt & Sons, Inc.MC's Lawn & Landscaping LLCPearl Lawn CareSnow Removal Lewis IncEmerald Companies IncPlatinum Lawn and Landscaping
Service content
10 measured
✗ Not detected[1]✗ Not detected[1]✓ Detected[1]—✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]——✗ Not detected[1]——✗ Not detected[1]✗ Not detected[1]
Location content
10 measured
✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]——✗ Not detected[1]——✗ Not detected[1]✗ Not detected[1]
Service and location coverage
10 measured
✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]——✗ Not detected[1]——✗ Not detected[1]✗ Not detected[1]
Relevant FAQs
10 measured
✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]——✗ Not detected[1]——✓ Detected[1]✗ Not detected[1]

Snapshot Provenance & Methodology Disclosure

Snapshot ID: 77b19234-9032-400f-a4d5-97d6e717c357 · Scoring Cutoff (asOf): 2026-09-30 02:55 UTC · Published: 2026-09-30 02:55 UTC · Methodology Version: 1.1.0

This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.

View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
  • Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
  • Local Profile (15%): Measured completeness of public local-profile information.
  • Reviews (15%): Observed public rating, review volume, and review recency when measured.
  • Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
  • Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
  • Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
  • Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
  • Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
  • The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
  • Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
  • Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
  • Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
  • Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
  • Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
  • Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
  • Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.