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Purpose-built comparison

snow removal in in St. Cloud, MN

This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.

Search captured: snow removal in st cloud mn

Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “snow removal in in St. Cloud, MN”.

Snow Removal Services in St. Cloud, MN — compared by Google rating, reviews & local visibility

Real competitive search intelligence benchmark for snow removal services providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.

🏢 14 Providers Analyzed🎯 Market Median Score: 65.44/100⭐ Median Reviews: 34📡 478 Attributable Measurements
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City map view · St. Cloud, MN

These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.

Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 14
Labels show comparison position, not a new score. Geographic position is location only.
14 mapped businesses shown.

Top 4 side by side

Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.

The rest of this comparison

RankBusinessRatingGoogle listing quoteLocal Pulse
#5Groundsman LLC4.9 ★ (109)“We are very happy with our new landscaping! Tanner came out and gave us an estimate with…”—Profile
#6Go2 Land Services LLC5.0 ★ (55)“The landscaping around our house was way overgrown and too big of a job for us to accompl…”—Profile
#7MC's Lawn & Landscaping LLC4.9 ★ (67)“The crew for MC's Landscaping are not only great at what they do. But are great people, I…”—Profile
#8Ground Control——Profile
#9Ground Control5.0 ★ (24)“My front yard was eroding away. I contacted Ground Control to fix it . They cleaned the a…”—Profile
#10Ehlinger Lawn Service Inc4.0 ★ (44)“I have never used this service but the lack of respect for neighbors of people who do is…”—Profile
#11DS Outdoor Services5.0 ★ (4)“These guys are good at what they do. I wish, they were closer to my other properties, I…”—Profile
#12Snow Removal Lewis Inc——Profile
#13Land Concepts Inc.4.4 ★ (25)“I can’t recommend Ken and Land Concepts highly enough. Ken has done numerous projects for…”—Profile
#14Swenson Snow Plowing Inc——Profile
Open NextDoorScore factor analysis for every listing
#1
5.0(127 Google listing reviews)
6474 Moon Light Ln, Sartell, MN 56377, USA (320) 828-2412 Official Website
76.48 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +11.04 points
Market Position: 87.5th percentile
Local Visibility
100
+18.75 vs market median
Technical SEO
50
-50 vs market median
Content Coverage
75
+50 vs market median
Review Volume
127
+89 vs median (34)
Strongest Observed Advantage
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Technical SEO: -50 below market median (50 vs 100)[1][2]
Northern Lawn Service LLC was observed at position #1 for the "snow removal in in St. Cloud, MN" search during SEOuP's September 30, 2026 observation.
Why This Business Differs Online

Northern Lawn Service LLC is 50 points above the measured market median for content coverage (75 versus 25). Its technical seo score is 50 points below the measured market median (50 versus 100). Observed review volume is 123 versus a market median of 34; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
56.34 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -9.1 points
Market Position: 12.5th percentile
Local Visibility
97.5
+16.25 vs market median
Technical SEO
33.33
-66.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
84
+50 vs median (34)
Strongest Observed Advantage
Local Visibility: +16.25 above market median (97.5 vs 81.25)[1][2]
Largest Observed Gap
Technical SEO: -66.67 below market median (33.33 vs 100)[1][2]
Platinum Lawn and Landscaping was observed at position #2 for the "snow removal in in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 1 business appeared above it in that same observation.
  1. #1 Northern Lawn Service LLC
Why This Business Differs Online

Platinum Lawn and Landscaping is 16.25 points above the measured market median for local visibility (97.5 versus 81.25). Its technical seo score is 66.67 points below the measured market median (33.33 versus 100). Observed review volume is 84 versus a market median of 34; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
#3
4.1(18 Google listing reviews)
3308 5th St S, Waite Park, MN 56387, USA (320) 251-5296 Official Website
81.1 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +15.66 points
Market Position: 95.83th percentile
Local Visibility
90
+8.75 vs market median
Technical SEO
100
0 vs market median
Content Coverage
50
+25 vs market median
Review Volume
18
-16 vs median (34)
Strongest Observed Advantage
Entity Consistency: +41.67 above market median (75 vs 33.33)[1][2]
Largest Observed Gap
Reviews: -8.89 below market median (62.31 vs 71.2)[1][2]
Emerald Companies Inc was observed at position #3 for the "snow removal in in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 2 businesses appeared above it in that same observation.
  1. #1 Northern Lawn Service LLC
  2. #2 Platinum Lawn and Landscaping
Why This Business Differs Online

Emerald Companies Inc is 41.67 points above the measured market median for entity consistency (75 versus 33.33). Its reviews score is 8.89 points below the measured market median (62.31 versus 71.2). Observed review volume is 18 versus a market median of 34; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
#4
4.9(70 Google listing reviews)
1021 Hillside Rd, Sauk Rapids, MN 56379, USA (320) 443-5339 Official Website
57.35 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -8.09 points
Market Position: 20.83th percentile
Local Visibility
85
+3.75 vs market median
Technical SEO
66.67
-33.33 vs market median
Content Coverage
0
-25 vs market median
Review Volume
70
+29 vs median (34)
Strongest Observed Advantage
Reviews: +8.9 above market median (80.1 vs 71.2)[1][2]
Largest Observed Gap
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
Affordable Lawn Services LLC was observed at position #4 for the "snow removal in in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 3 businesses appeared above it in that same observation.
  1. #1 Northern Lawn Service LLC
  2. #2 Platinum Lawn and Landscaping
  3. #3 Emerald Companies Inc
Why This Business Differs Online

Affordable Lawn Services LLC is 8.9 points above the measured market median for reviews (80.1 versus 71.2). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 63 versus a market median of 34; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
#5
4.9(109 Google listing reviews)
731 19th Ave NE, St Joseph, MN 56374, USA (320) 245-7485 Official Website
Local Visibility
80
-1.25 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
109
+71 vs median (34)
Strongest Observed Advantage
Reviews: +11.56 above market median (82.76 vs 71.2)[1][2]
Largest Observed Gap
Local Visibility: -1.25 below market median (80 vs 81.25)[1][2]
Groundsman LLC was observed at position #5 for the "snow removal in in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 4 businesses appeared above it in that same observation.
  1. #1 Northern Lawn Service LLC
  2. #2 Platinum Lawn and Landscaping
  3. #3 Emerald Companies Inc
  4. #4 Affordable Lawn Services LLC
Why This Business Differs Online

Groundsman LLC is 11.56 points above the measured market median for reviews (82.76 versus 71.2). Its local visibility score is 1.25 points below the measured market median (80 versus 81.25). Observed review volume is 105 versus a market median of 34; this is a volume comparison, not a service-quality assessment.[1][2][3]

#6
5.0(55 Google listing reviews)
32101 61st Ave, St Cloud, MN 56303, USA (320) 200-4554 Official Website
75.64 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +10.2 points
Market Position: 79.17th percentile
Local Visibility
87.5
+6.25 vs market median
Technical SEO
100
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
55
+22 vs median (34)
Strongest Observed Advantage
Entity Consistency: +16.67 above market median (50 vs 33.33)[1][2]
Largest Observed Gap
No major trailing factors observed
Go2 Land Services LLC was observed at position #6 for the "snow removal in in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 5 businesses appeared above it in that same observation.
  1. #1 Northern Lawn Service LLC
  2. #2 Platinum Lawn and Landscaping
  3. #3 Emerald Companies Inc
  4. #4 Affordable Lawn Services LLC
  5. #5 Groundsman LLC
Why This Business Differs Online

Go2 Land Services LLC is 16.67 points above the measured market median for entity consistency (50 versus 33.33). Observed review volume is 56 versus a market median of 34; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
73.92 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +8.48 points
Market Position: 70.83th percentile
Local Visibility
85
+3.75 vs market median
Technical SEO
100
0 vs market median
Content Coverage
0
-25 vs market median
Review Volume
67
+32 vs median (34)
Strongest Observed Advantage
Entity Consistency: +33.34 above market median (66.67 vs 33.33)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
MC's Lawn & Landscaping LLC was observed at position #7 for the "snow removal in in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 6 businesses appeared above it in that same observation.
  1. #1 Northern Lawn Service LLC
  2. #2 Platinum Lawn and Landscaping
  3. #3 Emerald Companies Inc
  4. #4 Affordable Lawn Services LLC
  5. #5 Groundsman LLC
  6. #6 Go2 Land Services LLC
Why This Business Differs Online

MC's Lawn & Landscaping LLC is 33.34 points above the measured market median for entity consistency (66.67 versus 33.33). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 66 versus a market median of 34; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
66.7 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +1.26 points
Market Position: 54.17th percentile
Local Visibility
82.5
+1.25 vs market median
Technical SEO
100
0 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-23 vs median (34)
Strongest Observed Advantage
Local Visibility: +1.25 above market median (82.5 vs 81.25)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Ground Control was observed at position #8 for the "snow removal in in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 7 businesses appeared above it in that same observation.
  1. #1 Northern Lawn Service LLC
  2. #2 Platinum Lawn and Landscaping
  3. #3 Emerald Companies Inc
  4. #4 Affordable Lawn Services LLC
  5. #5 Groundsman LLC
  6. #6 Go2 Land Services LLC
  7. #7 MC's Lawn & Landscaping LLC
Why This Business Differs Online

Ground Control is 1.25 points above the measured market median for local visibility (82.5 versus 81.25). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 11 versus a market median of 34; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
#9
5.0(24 Google listing reviews)
824 3rd St S, Sartell, MN 56377, USA (320) 224-3921 Official Website
62.99 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -2.45 points
Market Position: 37.5th percentile
Local Visibility
60
-21.25 vs market median
Technical SEO
100
0 vs market median
Content Coverage
0
-25 vs market median
Review Volume
24
-10 vs median (34)
Strongest Observed Advantage
Reviews: +2.1 above market median (73.3 vs 71.2)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Ground Control was observed at position #9 for the "snow removal in in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 8 businesses appeared above it in that same observation.
  1. #1 Northern Lawn Service LLC
  2. #2 Platinum Lawn and Landscaping
  3. #3 Emerald Companies Inc
  4. #4 Affordable Lawn Services LLC
  5. #5 Groundsman LLC
  6. #6 Go2 Land Services LLC
  7. #7 MC's Lawn & Landscaping LLC
  8. #8 Ground Control
Why This Business Differs Online

Ground Control is 2.1 points above the measured market median for reviews (73.3 versus 71.2). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 24 versus a market median of 34; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
59.88 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -5.56 points
Market Position: 29.17th percentile
Local Visibility
55
-26.25 vs market median
Technical SEO
100
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
44
+10 vs median (34)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
Ehlinger Lawn Service Inc was observed at position #10 for the "snow removal in in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 9 businesses appeared above it in that same observation.
  1. #1 Northern Lawn Service LLC
  2. #2 Platinum Lawn and Landscaping
  3. #3 Emerald Companies Inc
  4. #4 Affordable Lawn Services LLC
  5. #5 Groundsman LLC
  6. #6 Go2 Land Services LLC
  7. #7 MC's Lawn & Landscaping LLC
  8. #8 Ground Control
  9. #9 Ground Control
Why This Business Differs Online

Ehlinger Lawn Service Inc's entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 44 versus a market median of 34; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
#11
5.0(4 Google listing reviews)
570 1st St SE, St Cloud, MN 56304, USA (320) 339-0740 Official Website
71.33 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +5.89 points
Market Position: 62.5th percentile
Local Visibility
75
-6.25 vs market median
Technical SEO
66.67
-33.33 vs market median
Content Coverage
75
+50 vs market median
Review Volume
4
-30 vs median (34)
Strongest Observed Advantage
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Technical SEO: -33.33 below market median (66.67 vs 100)[1][2]
DS Outdoor Services was observed at position #11 for the "snow removal in in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 10 businesses appeared above it in that same observation.
  1. #1 Northern Lawn Service LLC
  2. #2 Platinum Lawn and Landscaping
  3. #3 Emerald Companies Inc
  4. #4 Affordable Lawn Services LLC
  5. #5 Groundsman LLC
  6. #6 Go2 Land Services LLC
  7. #7 MC's Lawn & Landscaping LLC
  8. #8 Ground Control
  9. #9 Ground Control
  10. #10 Ehlinger Lawn Service Inc
Why This Business Differs Online

DS Outdoor Services is 50 points above the measured market median for content coverage (75 versus 25). Its technical seo score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 4 versus a market median of 34; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]

Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
#12
Unrated(0 Google listing reviews)
1400 12th Ave N, St Cloud, MN 56303, USA (320) 281-8592
Local Visibility
72.5
-8.75 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-34 vs median (34)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Reviews: -71.2 below market median (0 vs 71.2)[1][2]
Snow Removal Lewis Inc was observed at position #12 for the "snow removal in in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 11 businesses appeared above it in that same observation.
  1. #1 Northern Lawn Service LLC
  2. #2 Platinum Lawn and Landscaping
  3. #3 Emerald Companies Inc
  4. #4 Affordable Lawn Services LLC
  5. #5 Groundsman LLC
  6. #6 Go2 Land Services LLC
  7. #7 MC's Lawn & Landscaping LLC
  8. #8 Ground Control
  9. #9 Ground Control
  10. #10 Ehlinger Lawn Service Inc
  11. #11 DS Outdoor Services
Why This Business Differs Online

Snow Removal Lewis Inc's reviews score is 71.2 points below the measured market median (0 versus 71.2). Observed review volume is 0 versus a market median of 34; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
#13
4.4(25 Google listing reviews)
5767 Mayhew Lake Rd NE, Sauk Rapids, MN 56379, USA (320) 656-8992 Official Website
64.19 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -1.25 points
Market Position: 45.83th percentile
Local Visibility
40
-41.25 vs market median
Technical SEO
100
0 vs market median
Content Coverage
50
+25 vs market median
Review Volume
25
-10 vs median (34)
Strongest Observed Advantage
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -41.25 below market median (40 vs 81.25)[1][2]
Land Concepts Inc. was observed at position #13 for the "snow removal in in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 12 businesses appeared above it in that same observation.
  1. #1 Northern Lawn Service LLC
  2. #2 Platinum Lawn and Landscaping
  3. #3 Emerald Companies Inc
  4. #4 Affordable Lawn Services LLC
  5. #5 Groundsman LLC
  6. #6 Go2 Land Services LLC
  7. #7 MC's Lawn & Landscaping LLC
  8. #8 Ground Control
  9. #9 Ground Control
  10. #10 Ehlinger Lawn Service Inc
  11. #11 DS Outdoor Services
  12. #12 Snow Removal Lewis Inc
Why This Business Differs Online

Land Concepts Inc. is 25 points above the measured market median for content coverage (50 versus 25). Its local visibility score is 41.25 points below the measured market median (40 versus 81.25). Observed review volume is 24 versus a market median of 34; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
32.37 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -33.07 points
Market Position: 4.17th percentile
Local Visibility
35
-46.25 vs market median
Technical SEO
0
-100 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-21 vs median (34)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Technical SEO: -100 below market median (0 vs 100)[1][2]
Why This Business Differs Online

Swenson Snow Plowing Inc's technical seo score is 100 points below the measured market median (0 versus 100). Observed review volume is 13 versus a market median of 34; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]

Who Has the Advantage? Factor Leaderboards

Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.

Service × Location Content Detection Matrix

Observed coverage of essential service and location content on sampled official websites.

Detected Content CheckLand Concepts Inc.Go2 Land Services LLCDS Outdoor ServicesGround ControlGround ControlGroundsman LLCNorthern Lawn Service LLCEhlinger Lawn Service IncMC's Lawn & Landscaping LLCSnow Removal Lewis IncEmerald Companies IncPlatinum Lawn and LandscapingAffordable Lawn Services LLCSwenson Snow Plowing Inc
Service content
12 measured
✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]—✓ Detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]
Location content
12 measured
✓ Detected[1]✓ Detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]—✓ Detected[1]✓ Detected[1]✗ Not detected[1]—✓ Detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]
Service and location coverage
12 measured
✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]—✓ Detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]
Relevant FAQs
12 measured
✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]

Snapshot Provenance & Methodology Disclosure

Snapshot ID: 45cf1fe4-0f4a-4c59-aea1-45f26878e749 · Scoring Cutoff (asOf): 2026-09-30 02:53 UTC · Published: 2026-09-30 02:53 UTC · Methodology Version: 1.1.0

This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.

View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
  • Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
  • Local Profile (15%): Measured completeness of public local-profile information.
  • Reviews (15%): Observed public rating, review volume, and review recency when measured.
  • Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
  • Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
  • Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
  • Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
  • Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
  • The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
  • Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
  • Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
  • Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
  • Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
  • Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
  • Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
  • Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.