This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: bookkeeper in st cloud mn
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: βBookkeeping Service in St. Cloud, MNβ.
Bookkeeping Services in St. Cloud, MN β compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for bookkeeping services providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
π’ 16 Providers Analyzedπ― Market Median Score: 60.56/100β Median Reviews: 19π‘ 525 Attributable Measurements
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City map view Β· St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only β it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 15
Unmapped businesses: 1
Labels show comparison position, not a new score. Geographic position is location only.
15 mapped businesses shown Β· 1 unmapped.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
Local Visibility: +21.25 above market median (100 vs 78.75)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
North Village Personal Tax & Accounting, LLC. was observed at position #1 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation.
Why This Business Differs Online
North Village Personal Tax & Accounting, LLC. is 21.25 points above the measured market median for local visibility (100 versus 78.75). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 15 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility: +18.75 above market median (97.5 vs 78.75)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Dennison CPA PC - Church CPA was observed at position #2 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 1 business appeared above it in that same observation.
Dennison CPA PC - Church CPA is 18.75 points above the measured market median for local visibility (97.5 versus 78.75). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 219 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Add current contact information to the local profile.[1][2][3]
Largest Observable Opportunity: Add current contact information to the local profile[1][2]
Entity Consistency: +20.83 above market median (33.33 vs 12.5)[1][2]
Largest Observed Gap
Technical SEO: -16.66 below market median (66.67 vs 83.33)[1][2]
Lam Tax Service was observed at position #3 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 2 businesses appeared above it in that same observation.
Lam Tax Service is 20.83 points above the measured market median for entity consistency (33.33 versus 12.5). Its technical seo score is 16.66 points below the measured market median (66.67 versus 83.33). Observed review volume is 32 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Add descriptions to sampled pages with missing descriptions.[1][2][3]
Largest Observable Opportunity: Add descriptions to sampled pages with missing descriptions[1][2]
Local Visibility: +13.75 above market median (92.5 vs 78.75)[1][2]
Largest Observed Gap
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
JDS Tax and Accounting Services, LLC was observed at position #4 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 3 businesses appeared above it in that same observation.
JDS Tax and Accounting Services, LLC is 13.75 points above the measured market median for local visibility (92.5 versus 78.75). Its technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 1 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Entity Consistency: +20.83 above market median (33.33 vs 12.5)[1][2]
Largest Observed Gap
Reviews: -1.6 below market median (69.09 vs 70.69)[1][2]
Sun Crest Tax Service was observed at position #5 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 4 businesses appeared above it in that same observation.
Sun Crest Tax Service is 20.83 points above the measured market median for entity consistency (33.33 versus 12.5). Its reviews score is 1.6 points below the measured market median (69.09 versus 70.69). Observed review volume is 31 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Reviews: +6.63 above market median (77.32 vs 70.69)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Landwehr Tax & Accounting was observed at position #6 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 5 businesses appeared above it in that same observation.
Landwehr Tax & Accounting is 6.63 points above the measured market median for reviews (77.32 versus 70.69). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 49 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility: +6.25 above market median (85 vs 78.75)[1][2]
Largest Observed Gap
Local Profile: -66.67 below market median (33.33 vs 100)[1][2]
BASH BASH LLC was observed at position #7 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 6 businesses appeared above it in that same observation.
BASH BASH LLC is 6.25 points above the measured market median for local visibility (85 versus 78.75). Its local profile score is 66.67 points below the measured market median (33.33 versus 100). Observed review volume is 20 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Add current contact information to the local profile.[1][2][3]
Largest Observable Opportunity: Add current contact information to the local profile[1][2]
Local Visibility: +3.75 above market median (82.5 vs 78.75)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
A-1 Personal Tax Services was observed at position #8 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 7 businesses appeared above it in that same observation.
A-1 Personal Tax Services is 3.75 points above the measured market median for local visibility (82.5 versus 78.75). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 15 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Entity Consistency: +54.17 above market median (66.67 vs 12.5)[1][2]
Largest Observed Gap
No major trailing factors observed
FileWise Consulting LLC was observed at position #9 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 8 businesses appeared above it in that same observation.
FileWise Consulting LLC is 54.17 points above the measured market median for entity consistency (66.67 versus 12.5). Observed review volume is 18 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Reviews: -13.33 below market median (57.36 vs 70.69)[1][2]
Schlenner Wenner & Co. CPAs was observed at position #10 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 9 businesses appeared above it in that same observation.
Schlenner Wenner & Co. CPAs's reviews score is 13.33 points below the measured market median (57.36 versus 70.69). Observed review volume is 10 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Reviews: -15.79 below market median (54.9 vs 70.69)[1][2]
Miller, Welle, Heiser & Co was observed at position #11 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 10 businesses appeared above it in that same observation.
Miller, Welle, Heiser & Co's reviews score is 15.79 points below the measured market median (54.9 versus 70.69). Observed review volume is 8 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Entity Consistency: +12.5 above market median (25 vs 12.5)[1][2]
Largest Observed Gap
Technical SEO: -16.66 below market median (66.67 vs 83.33)[1][2]
Friendly Tax and Accounting was observed at position #12 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 11 businesses appeared above it in that same observation.
Friendly Tax and Accounting is 12.5 points above the measured market median for entity consistency (25 versus 12.5). Its technical seo score is 16.66 points below the measured market median (66.67 versus 83.33). Observed review volume is 31 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]
Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
Entity Consistency: +54.17 above market median (66.67 vs 12.5)[1][2]
Largest Observed Gap
Local Visibility: -8.75 below market median (70 vs 78.75)[1][2]
Liberty Tax was observed at position #13 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 12 businesses appeared above it in that same observation.
Liberty Tax is 54.17 points above the measured market median for entity consistency (66.67 versus 12.5). Its local visibility score is 8.75 points below the measured market median (70 versus 78.75). Observed review volume is 144 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: -70.69 below market median (0 vs 70.69)[1][2]
Messner Bookkeeping was observed at position #14 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 13 businesses appeared above it in that same observation.
Messner Bookkeeping's reviews score is 70.69 points below the measured market median (0 versus 70.69). Observed review volume is 0 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Entity Consistency: +62.5 above market median (75 vs 12.5)[1][2]
Largest Observed Gap
Local Visibility: -13.75 below market median (65 vs 78.75)[1][2]
Creative Planning was observed at position #15 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 14 businesses appeared above it in that same observation.
Creative Planning is 62.5 points above the measured market median for entity consistency (75 versus 12.5). Its local visibility score is 13.75 points below the measured market median (65 versus 78.75). Observed review volume is 70 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: -33.33 below market median (50 vs 83.33)[1][2]
Trinity Tax was observed at position #16 for the "Bookkeeping Service in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 15 businesses appeared above it in that same observation.
Trinity Tax's technical seo score is 33.33 points below the measured market median (50 versus 83.33). Observed review volume is 13 versus a market median of 19; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]
Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: 695f4a23-31cf-4965-a602-ef46af0c60ba Β· Scoring Cutoff (asOf): 2026-09-29 01:11 UTC Β· Published: 2026-09-29 01:11 UTC Β· Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0β100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 Γ 100. Review volume scores min(100, log10(count + 1) / 3 Γ 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) Γ 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) Γ 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 Γ (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.