This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
⚠ Cleaning
Search captured: carpet cleaning in st cloud mn
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “cleaning carpet cleaning in in St. Cloud, MN”.
Carpet Cleaning Services in St. Cloud, MN — compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for carpet cleaning services providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
🏢 15 Providers Analyzed🎯 Market Median Score: 65.94/100⭐ Median Reviews: 58📡 505 Attributable Measurements
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City map view · St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 11
Unmapped businesses: 4
Labels show comparison position, not a new score. Geographic position is location only.
11 mapped businesses shown · 4 unmapped.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
Entity Consistency: +45.83 above market median (75 vs 29.17)[1][2]
Largest Observed Gap
Technical SEO: -33.34 below market median (50 vs 83.34)[1][2]
Apex Cleaning Services was observed at position #1 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation.
Why This Business Differs Online
Apex Cleaning Services is 45.83 points above the measured market median for entity consistency (75 versus 29.17). Its technical seo score is 33.34 points below the measured market median (50 versus 83.34). Observed review volume is 105 versus a market median of 58; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Local Visibility: +17.5 above market median (97.5 vs 80)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Carlson Cleaning Co was observed at position #2 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation. 1 business appeared above it in that same observation.
Carlson Cleaning Co is 17.5 points above the measured market median for local visibility (97.5 versus 80). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 32 versus a market median of 58; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -29.17 below market median (0 vs 29.17)[1][2]
Stanley Steemer was observed at position #3 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation. 2 businesses appeared above it in that same observation.
Stanley Steemer is 25 points above the measured market median for content coverage (50 versus 25). Its entity consistency score is 29.17 points below the measured market median (0 versus 29.17). Observed review volume is 195 versus a market median of 58; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Technical SEO: +16.66 above market median (100 vs 83.34)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Wall To Wall Carpet Cleaning was observed at position #4 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation. 3 businesses appeared above it in that same observation.
Wall To Wall Carpet Cleaning is 16.66 points above the measured market median for technical seo (100 versus 83.34). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 30 versus a market median of 58; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Technical SEO: -83.34 below market median (0 vs 83.34)[1][2]
Chem-Dry Of St. Cloud was observed at position #5 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation. 4 businesses appeared above it in that same observation.
Chem-Dry Of St. Cloud's technical seo score is 83.34 points below the measured market median (0 versus 83.34). Observed review volume is 29 versus a market median of 58; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Local Visibility: +7.5 above market median (87.5 vs 80)[1][2]
Largest Observed Gap
Technical SEO: -83.34 below market median (0 vs 83.34)[1][2]
Logan Carpet Cleaning, Inc. was observed at position #6 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation. 5 businesses appeared above it in that same observation.
Logan Carpet Cleaning, Inc. is 7.5 points above the measured market median for local visibility (87.5 versus 80). Its technical seo score is 83.34 points below the measured market median (0 versus 83.34). Observed review volume is 78 versus a market median of 58; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Technical SEO: +16.66 above market median (100 vs 83.34)[1][2]
Largest Observed Gap
Entity Consistency: -4.17 below market median (25 vs 29.17)[1][2]
Mainstreet Cleaning & Restoration was observed at position #7 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation. 6 businesses appeared above it in that same observation.
Mainstreet Cleaning & Restoration is 16.66 points above the measured market median for technical seo (100 versus 83.34). Its entity consistency score is 4.17 points below the measured market median (25 versus 29.17). Observed review volume is 145 versus a market median of 58; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Entity Consistency: +20.83 above market median (50 vs 29.17)[1][2]
Largest Observed Gap
No major trailing factors observed
SERVPRO of St. Cloud was observed at position #8 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation. 7 businesses appeared above it in that same observation.
SERVPRO of St. Cloud is 20.83 points above the measured market median for entity consistency (50 versus 29.17). Observed review volume is 298 versus a market median of 58; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Reviews: +8.8 above market median (85.85 vs 77.05)[1][2]
Largest Observed Gap
No major trailing factors observed
The Steam Cleaning Services was observed at position #9 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation. 8 businesses appeared above it in that same observation.
The Steam Cleaning Services is 8.8 points above the measured market median for reviews (85.85 versus 77.05). Observed review volume is 245 versus a market median of 58; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +20.83 above market median (50 vs 29.17)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
SERVPRO of Albany, Waite Park, Cold Spring, Litchfield was observed at position #10 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation. 9 businesses appeared above it in that same observation.
SERVPRO of Albany, Waite Park, Cold Spring, Litchfield is 20.83 points above the measured market median for entity consistency (50 versus 29.17). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 41 versus a market median of 58; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Technical SEO: +16.66 above market median (100 vs 83.34)[1][2]
Largest Observed Gap
Local Visibility: -30 below market median (50 vs 80)[1][2]
S.B. Restoration Services Inc. was observed at position #11 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation. 10 businesses appeared above it in that same observation.
S.B. Restoration Services Inc. is 16.66 points above the measured market median for technical seo (100 versus 83.34). Its local visibility score is 30 points below the measured market median (50 versus 80). First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: -50.01 below market median (33.33 vs 83.34)[1][2]
Best Care Carpet Cleaning was observed at position #12 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation. 11 businesses appeared above it in that same observation.
Best Care Carpet Cleaning's technical seo score is 50.01 points below the measured market median (33.33 versus 83.34). Observed review volume is 23 versus a market median of 58; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Entity Consistency: +4.16 above market median (33.33 vs 29.17)[1][2]
Largest Observed Gap
Local Visibility: -40 below market median (40 vs 80)[1][2]
ReNew Carpet & Upholstery Cleaning was observed at position #13 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation. 12 businesses appeared above it in that same observation.
ReNew Carpet & Upholstery Cleaning is 4.16 points above the measured market median for entity consistency (33.33 versus 29.17). Its local visibility score is 40 points below the measured market median (40 versus 80). Observed review volume is 3 versus a market median of 58; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +20.83 above market median (50 vs 29.17)[1][2]
Largest Observed Gap
Local Visibility: -12.5 below market median (67.5 vs 80)[1][2]
Ernie's Carpets & Vinyl, Inc. was observed at position #14 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation. 13 businesses appeared above it in that same observation.
Ernie's Carpets & Vinyl, Inc. is 20.83 points above the measured market median for entity consistency (50 versus 29.17). Its local visibility score is 12.5 points below the measured market median (67.5 versus 80). Observed review volume is 61 versus a market median of 58; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility: -50 below market median (30 vs 80)[1][2]
Steam Way was observed at position #15 for the "cleaning carpet cleaning in in St. Cloud, MN" search during SEOuP's October 2, 2026 observation. 14 businesses appeared above it in that same observation.
Steam Way's local visibility score is 50 points below the measured market median (30 versus 80). Observed review volume is 1 versus a market median of 58; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: e6ab5950-c5ee-42b9-bdb4-d4edaf388a3a · Scoring Cutoff (asOf): 2026-10-02 03:02 UTC · Published: 2026-10-02 03:02 UTC · Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.