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Purpose-built comparison

collision repair in in St. Cloud, MN

This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.

⚠ Repair
Search captured: collision repair in St. Cloud, MN

Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “collision repair in St. Cloud, MN”.

Collision Repair Services in St. Cloud, MN — compared by Google rating, reviews & local visibility

Real competitive search intelligence benchmark for collision repair services providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.

🏢 16 Providers Analyzed🎯 Market Median Score: 64.36/100⭐ Median Reviews: 49.5📡 567 Attributable Measurements
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City map view · St. Cloud, MN

These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.

Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 16
Labels show comparison position, not a new score. Geographic position is location only.
16 mapped businesses shown.

Top 4 side by side

Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.

The rest of this comparison

Open NextDoorScore factor analysis for every listing
64.36 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: 0 points
Market Position: 50th percentile
Local Visibility
100
+26.25 vs market median
Technical SEO
66.67
-16.66 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+72.5 vs median (49.5)
Strongest Observed Advantage
Local Visibility: +26.25 above market median (100 vs 73.75)[1][2]
Largest Observed Gap
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
St. Cloud Collision Center was observed at position #1 for the "collision repair in St. Cloud, MN" search during SEOuP's October 3, 2026 observation.
Why This Business Differs Online

St. Cloud Collision Center is 26.25 points above the measured market median for local visibility (100 versus 73.75). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 122 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
68.49 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +4.13 points
Market Position: 65.38th percentile
Local Visibility
97.5
+23.75 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
+400.5 vs median (49.5)
Strongest Observed Advantage
Local Visibility: +23.75 above market median (97.5 vs 73.75)[1][2]
Largest Observed Gap
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
Miller Auto Body was observed at position #2 for the "collision repair in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 1 business appeared above it in that same observation.
  1. #1 St. Cloud Collision Center
Why This Business Differs Online

Miller Auto Body is 23.75 points above the measured market median for local visibility (97.5 versus 73.75). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 450 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
75.1 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +10.74 points
Market Position: 88.46th percentile
Local Visibility
90
+16.25 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+571.5 vs median (49.5)
Strongest Observed Advantage
Reviews: +18.19 above market median (94.56 vs 76.37)[1][2]
Largest Observed Gap
No major trailing factors observed
ABRA Auto Body St. Cloud was observed at position #3 for the "collision repair in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 2 businesses appeared above it in that same observation.
  1. #1 St. Cloud Collision Center
  2. #2 Miller Auto Body
Why This Business Differs Online

ABRA Auto Body St. Cloud is 18.19 points above the measured market median for reviews (94.56 versus 76.37). Observed review volume is 621 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
74.92 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +10.56 points
Market Position: 80.77th percentile
Local Visibility
92.5
+18.75 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+386.5 vs median (49.5)
Strongest Observed Advantage
Local Visibility: +18.75 above market median (92.5 vs 73.75)[1][2]
Largest Observed Gap
No major trailing factors observed
Peters Body Shop was observed at position #4 for the "collision repair in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 3 businesses appeared above it in that same observation.
  1. #1 St. Cloud Collision Center
  2. #2 Miller Auto Body
  3. #3 ABRA Auto Body St. Cloud
Why This Business Differs Online

Peters Body Shop is 18.75 points above the measured market median for local visibility (92.5 versus 73.75). Observed review volume is 436 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
78.49 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +14.13 points
Market Position: 96.15th percentile
Local Visibility
80
+6.25 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
50
+25 vs market median
Review Volume
0
+63.5 vs median (49.5)
Strongest Observed Advantage
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
NORTHSTAR COLLISION was observed at position #5 for the "collision repair in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 4 businesses appeared above it in that same observation.
  1. #1 St. Cloud Collision Center
  2. #2 Miller Auto Body
  3. #3 ABRA Auto Body St. Cloud
  4. #4 Peters Body Shop
Why This Business Differs Online

NORTHSTAR COLLISION is 25 points above the measured market median for content coverage (50 versus 25). Observed review volume is 113 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
55.88 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -8.48 points
Market Position: 19.23th percentile
Local Visibility
75
+1.25 vs market median
Technical SEO
50
-33.33 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+43.5 vs median (49.5)
Strongest Observed Advantage
Reviews: +4.52 above market median (80.89 vs 76.37)[1][2]
Largest Observed Gap
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
Caliber Collision was observed at position #6 for the "collision repair in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 5 businesses appeared above it in that same observation.
  1. #1 St. Cloud Collision Center
  2. #2 Miller Auto Body
  3. #3 ABRA Auto Body St. Cloud
  4. #4 Peters Body Shop
  5. #5 NORTHSTAR COLLISION
Why This Business Differs Online

Caliber Collision is 4.52 points above the measured market median for reviews (80.89 versus 76.37). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 93 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility
85
+11.25 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-30.5 vs median (49.5)
Strongest Observed Advantage
Local Visibility: +11.25 above market median (85 vs 73.75)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Reiter's Body Shop Inc was observed at position #7 for the "collision repair in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 6 businesses appeared above it in that same observation.
  1. #1 St. Cloud Collision Center
  2. #2 Miller Auto Body
  3. #3 ABRA Auto Body St. Cloud
  4. #4 Peters Body Shop
  5. #5 NORTHSTAR COLLISION
  6. #6 Caliber Collision
Why This Business Differs Online

Reiter's Body Shop Inc is 11.25 points above the measured market median for local visibility (85 versus 73.75). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 19 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]

Largest Observable Opportunity: Connect the official website to the local profile[1][2]
73.04 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +8.68 points
Market Position: 73.08th percentile
Local Visibility
65
-8.75 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+172.5 vs median (49.5)
Strongest Observed Advantage
Entity Consistency: +41.67 above market median (75 vs 33.33)[1][2]
Largest Observed Gap
Local Visibility: -8.75 below market median (65 vs 73.75)[1][2]
Augusta Auto Body was observed at position #8 for the "collision repair in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 7 businesses appeared above it in that same observation.
  1. #1 St. Cloud Collision Center
  2. #2 Miller Auto Body
  3. #3 ABRA Auto Body St. Cloud
  4. #4 Peters Body Shop
  5. #5 NORTHSTAR COLLISION
  6. #6 Caliber Collision
  7. #7 Reiter's Body Shop Inc
Why This Business Differs Online

Augusta Auto Body is 41.67 points above the measured market median for entity consistency (75 versus 33.33). Its local visibility score is 8.75 points below the measured market median (65 versus 73.75). Observed review volume is 222 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
67.28 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +2.92 points
Market Position: 57.69th percentile
Local Visibility
60
-13.75 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-3.5 vs median (49.5)
Strongest Observed Advantage
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Local Visibility: -13.75 below market median (60 vs 73.75)[1][2]
D & B AUTO BODY was observed at position #9 for the "collision repair in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 8 businesses appeared above it in that same observation.
  1. #1 St. Cloud Collision Center
  2. #2 Miller Auto Body
  3. #3 ABRA Auto Body St. Cloud
  4. #4 Peters Body Shop
  5. #5 NORTHSTAR COLLISION
  6. #6 Caliber Collision
  7. #7 Reiter's Body Shop Inc
  8. #8 Augusta Auto Body
Why This Business Differs Online

D & B AUTO BODY is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its local visibility score is 13.75 points below the measured market median (60 versus 73.75). Observed review volume is 46 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility
77.5
+3.75 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-14.5 vs median (49.5)
Strongest Observed Advantage
Local Visibility: +3.75 above market median (77.5 vs 73.75)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Gross Body & Frame Alignment was observed at position #10 for the "collision repair in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 9 businesses appeared above it in that same observation.
  1. #1 St. Cloud Collision Center
  2. #2 Miller Auto Body
  3. #3 ABRA Auto Body St. Cloud
  4. #4 Peters Body Shop
  5. #5 NORTHSTAR COLLISION
  6. #6 Caliber Collision
  7. #7 Reiter's Body Shop Inc
  8. #8 Augusta Auto Body
  9. #9 D & B AUTO BODY
Why This Business Differs Online

Gross Body & Frame Alignment is 3.75 points above the measured market median for local visibility (77.5 versus 73.75). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 35 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]

Largest Observable Opportunity: Connect the official website to the local profile[1][2]
63.28 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -1.08 points
Market Position: 42.31th percentile
Local Visibility
72.5
-1.25 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-33.5 vs median (49.5)
Strongest Observed Advantage
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Martins Auto Body was observed at position #12 for the "collision repair in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 10 businesses appeared above it in that same observation.
  1. #1 St. Cloud Collision Center
  2. #2 Miller Auto Body
  3. #3 ABRA Auto Body St. Cloud
  4. #4 Peters Body Shop
  5. #5 NORTHSTAR COLLISION
  6. #6 Caliber Collision
  7. #7 Reiter's Body Shop Inc
  8. #8 Augusta Auto Body
  9. #9 D & B AUTO BODY
  10. #10 Gross Body & Frame Alignment
Why This Business Differs Online

Martins Auto Body is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 16 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
44.31 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -20.05 points
Market Position: 3.85th percentile
Local Visibility
70
-3.75 vs market median
Technical SEO
33.33
-50 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-35.5 vs median (49.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Technical SEO: -50 below market median (33.33 vs 83.33)[1][2]
Falcon Auto LLC was observed at position #13 for the "collision repair in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 11 businesses appeared above it in that same observation.
  1. #1 St. Cloud Collision Center
  2. #2 Miller Auto Body
  3. #3 ABRA Auto Body St. Cloud
  4. #4 Peters Body Shop
  5. #5 NORTHSTAR COLLISION
  6. #6 Caliber Collision
  7. #7 Reiter's Body Shop Inc
  8. #8 Augusta Auto Body
  9. #9 D & B AUTO BODY
  10. #10 Gross Body & Frame Alignment
  11. #12 Martins Auto Body
Why This Business Differs Online

Falcon Auto LLC's technical seo score is 50 points below the measured market median (33.33 versus 83.33). Observed review volume is 14 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
#14
Unrated(0 Google listing reviews)
54.21 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -10.15 points
Market Position: 11.54th percentile
Local Visibility
35
-38.75 vs market median
Technical SEO
66.67
-16.66 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
+3.5 vs median (49.5)
Strongest Observed Advantage
Entity Consistency: +16.67 above market median (50 vs 33.33)[1][2]
Largest Observed Gap
Local Visibility: -38.75 below market median (35 vs 73.75)[1][2]
CMS Autobody was observed at position #14 for the "collision repair in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 12 businesses appeared above it in that same observation.
  1. #1 St. Cloud Collision Center
  2. #2 Miller Auto Body
  3. #3 ABRA Auto Body St. Cloud
  4. #4 Peters Body Shop
  5. #5 NORTHSTAR COLLISION
  6. #6 Caliber Collision
  7. #7 Reiter's Body Shop Inc
  8. #8 Augusta Auto Body
  9. #9 D & B AUTO BODY
  10. #10 Gross Body & Frame Alignment
  11. #12 Martins Auto Body
  12. #13 Falcon Auto LLC
Why This Business Differs Online

CMS Autobody is 16.67 points above the measured market median for entity consistency (50 versus 33.33). Its local visibility score is 38.75 points below the measured market median (35 versus 73.75). Observed review volume is 53 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
57.49 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -6.87 points
Market Position: 26.92th percentile
Local Visibility
65
-8.75 vs market median
Technical SEO
50
-33.33 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-24.5 vs median (49.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Technical SEO: -33.33 below market median (50 vs 83.33)[1][2]
Dents Unlimited, Inc. was observed at position #15 for the "collision repair in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 13 businesses appeared above it in that same observation.
  1. #1 St. Cloud Collision Center
  2. #2 Miller Auto Body
  3. #3 ABRA Auto Body St. Cloud
  4. #4 Peters Body Shop
  5. #5 NORTHSTAR COLLISION
  6. #6 Caliber Collision
  7. #7 Reiter's Body Shop Inc
  8. #8 Augusta Auto Body
  9. #9 D & B AUTO BODY
  10. #10 Gross Body & Frame Alignment
  11. #12 Martins Auto Body
  12. #13 Falcon Auto LLC
  13. #14 CMS Autobody
Why This Business Differs Online

Dents Unlimited, Inc.'s technical seo score is 33.33 points below the measured market median (50 versus 83.33). Observed review volume is 25 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
#16
Unrated(0 Google listing reviews)
Local Visibility
25
-48.75 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-40.5 vs median (49.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Local Visibility: -48.75 below market median (25 vs 73.75)[1][2]
Why This Business Differs Online

Kc Autobody's local visibility score is 48.75 points below the measured market median (25 versus 73.75). Observed review volume is 9 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
60.75 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -3.61 points
Market Position: 34.62th percentile
Local Visibility
60
-13.75 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-49.5 vs median (49.5)
Strongest Observed Advantage
Entity Consistency: +33.34 above market median (66.67 vs 33.33)[1][2]
Largest Observed Gap
Reviews: -76.37 below market median (0 vs 76.37)[1][2]
Why This Business Differs Online

North Central Body Shop is 33.34 points above the measured market median for entity consistency (66.67 versus 33.33). Its reviews score is 76.37 points below the measured market median (0 versus 76.37). Observed review volume is 0 versus a market median of 49.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]

Who Has the Advantage? Factor Leaderboards

Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.

Service × Location Content Detection Matrix

Observed coverage of essential service and location content on sampled official websites.

Detected Content CheckPeters Body ShopReiter's Body Shop IncABRA Auto Body St. CloudAugusta Auto BodyCaliber CollisionGross Body & Frame AlignmentSt. Cloud Collision CenterNorth Central Body ShopMartins Auto BodyDents Unlimited, Inc.Kc AutobodyCMS AutobodyNORTHSTAR COLLISIONMiller Auto BodyFalcon Auto LLCD & B AUTO BODY
Service content
13 measured
✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]
Location content
13 measured
✓ Detected[1]—✓ Detected[1]✓ Detected[1]✗ Not detected[1]—✓ Detected[1]✓ Detected[1]✗ Not detected[1]✓ Detected[1]—✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]
Service and location coverage
13 measured
✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]
Relevant FAQs
13 measured
✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✓ Detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]

Snapshot Provenance & Methodology Disclosure

Snapshot ID: 127df4b1-2edf-4859-bb20-4805ac17cf57 · Scoring Cutoff (asOf): 2026-10-03 20:17 UTC · Published: 2026-10-03 20:17 UTC · Methodology Version: 1.1.0

This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.

View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
  • Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
  • Local Profile (15%): Measured completeness of public local-profile information.
  • Reviews (15%): Observed public rating, review volume, and review recency when measured.
  • Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
  • Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
  • Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
  • Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
  • Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
  • The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
  • Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
  • Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
  • Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
  • Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
  • Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
  • Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
  • Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.

Related services in St. Cloud

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