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Purpose-built comparison

financial advisor in in St. Cloud, MN

This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.

Search captured: financial advisor in st cloud mn

Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “financial advisor in in St. Cloud, MN”.

Financial Advisors in St. Cloud, MN — compared by Google rating, reviews & local visibility

Real competitive search intelligence benchmark for financial advisors providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.

🏢 20 Providers Analyzed🎯 Market Median Score: 59.92/100⭐ Median Reviews: 2.5📡 792 Attributable Measurements
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City map view · St. Cloud, MN

These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.

Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 20
Labels show comparison position, not a new score. Geographic position is location only.
20 mapped businesses shown.

Top 4 side by side

Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.

The rest of this comparison

RankBusinessRatingGoogle listing quoteLocal Pulse
#5Edward Jones - Financial Advisor: Curtis L Brown——Profile
#6Proviant Group Wealth Advisors - Ameriprise Financial Services, LLC——Profile
#7Michael Swanson - Financial Advisor, Ameriprise Financial Services, LLC——Profile
#8Edward Jones - Financial Advisor: Randy Zeilenga——Profile
#9Erik Swanson - Financial Advisor, Ameriprise Financial Services, LLC——Profile
#10Beste & Associates - Ameriprise Financial Services, LLC——Profile
#11Mullin Wealth Management - Financial Advisor: Peter Mullin - St Cloud MN——Profile
#12Kramer Financial——Profile
#13Northwestern Mutual——Profile
#14Granite Financial——Profile
#15Joyce D Linn: Primerica - Financial Services——Profile
#16Gentz Financial Services——Profile
#17Debbie Clausen - Thrivent——Profile
#18Joshua Nelson - Financial Advisor, Ameriprise Financial Services, LLC——Profile
#19Kris Kelm - Thrivent——Profile
#20Edward Jones - Financial Advisor: Matt Boenish, AAMS®——Profile
Open NextDoorScore factor analysis for every listing
66.22 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +6.3 points
Market Position: 55.26th percentile
Local Visibility
100
+23.75 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
+17.5 vs median (2.5)
Strongest Observed Advantage
Local Visibility: +23.75 above market median (100 vs 76.25)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (25 vs 50)[1][2]
Jacobs Financial was observed at position #1 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation.
Why This Business Differs Online

Jacobs Financial is 23.75 points above the measured market median for local visibility (100 versus 76.25). Its entity consistency score is 25 points below the measured market median (25 versus 50). Observed review volume is 20 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
81.63 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +21.71 points
Market Position: 97.37th percentile
Local Visibility
97.5
+21.25 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
+25 vs market median
Review Volume
0
+67.5 vs median (2.5)
Strongest Observed Advantage
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
Creative Planning was observed at position #2 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 1 business appeared above it in that same observation.
  1. #1 Jacobs Financial
Why This Business Differs Online

Creative Planning is 25 points above the measured market median for content coverage (25 versus 0). Observed review volume is 70 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility
95
+18.75 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-0.5 vs median (2.5)
Strongest Observed Advantage
Local Visibility: +18.75 above market median (95 vs 76.25)[1][2]
Largest Observed Gap
No major trailing factors observed
Midwest Financial Partners, Inc. was observed at position #3 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 2 businesses appeared above it in that same observation.
  1. #1 Jacobs Financial
  2. #2 Creative Planning
Why This Business Differs Online

Midwest Financial Partners, Inc. is 18.75 points above the measured market median for local visibility (95 versus 76.25). Observed review volume is 2 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
#4
Unrated(0 Google listing reviews)
56.59 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -3.33 points
Market Position: 34.21th percentile
Local Visibility
92.5
+16.25 vs market median
Technical SEO
66.67
-16.66 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
+4.5 vs median (2.5)
Strongest Observed Advantage
Local Visibility: +16.25 above market median (92.5 vs 76.25)[1][2]
Largest Observed Gap
Entity Consistency: -50 below market median (0 vs 50)[1][2]
AIS Planning was observed at position #4 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 3 businesses appeared above it in that same observation.
  1. #1 Jacobs Financial
  2. #2 Creative Planning
  3. #3 Midwest Financial Partners, Inc.
Why This Business Differs Online

AIS Planning is 16.25 points above the measured market median for local visibility (92.5 versus 76.25). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 7 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
67.92 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +8 points
Market Position: 65.79th percentile
Local Visibility
90
+13.75 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
-1.5 vs median (2.5)
Strongest Observed Advantage
Entity Consistency: +16.67 above market median (66.67 vs 50)[1][2]
Largest Observed Gap
Reviews: -2.93 below market median (55.02 vs 57.95)[1][2]
Edward Jones - Financial Advisor: Curtis L Brown was observed at position #5 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 4 businesses appeared above it in that same observation.
  1. #1 Jacobs Financial
  2. #2 Creative Planning
  3. #3 Midwest Financial Partners, Inc.
  4. #4 AIS Planning
Why This Business Differs Online

Edward Jones - Financial Advisor: Curtis L Brown is 16.67 points above the measured market median for entity consistency (66.67 versus 50). Its reviews score is 2.93 points below the measured market median (55.02 versus 57.95). Observed review volume is 1 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
76.5 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +16.58 points
Market Position: 81.58th percentile
Local Visibility
87.5
+11.25 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
+25 vs market median
Review Volume
0
+0.5 vs median (2.5)
Strongest Observed Advantage
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
Proviant Group Wealth Advisors - Ameriprise Financial Services, LLC was observed at position #6 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 5 businesses appeared above it in that same observation.
  1. #1 Jacobs Financial
  2. #2 Creative Planning
  3. #3 Midwest Financial Partners, Inc.
  4. #4 AIS Planning
  5. #5 Edward Jones - Financial Advisor: Curtis L Brown
Why This Business Differs Online

Proviant Group Wealth Advisors - Ameriprise Financial Services, LLC is 25 points above the measured market median for content coverage (25 versus 0). Observed review volume is 3 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
81.5 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +21.58 points
Market Position: 92.11th percentile
Local Visibility
85
+8.75 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
75
+75 vs market median
Review Volume
0
-1.5 vs median (2.5)
Strongest Observed Advantage
Content Coverage: +75 above market median (75 vs 0)[1][2]
Largest Observed Gap
Reviews: -2.93 below market median (55.02 vs 57.95)[1][2]
Michael Swanson - Financial Advisor, Ameriprise Financial Services, LLC was observed at position #7 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 6 businesses appeared above it in that same observation.
  1. #1 Jacobs Financial
  2. #2 Creative Planning
  3. #3 Midwest Financial Partners, Inc.
  4. #4 AIS Planning
  5. #5 Edward Jones - Financial Advisor: Curtis L Brown
  6. #6 Proviant Group Wealth Advisors - Ameriprise Financial Services, LLC
Why This Business Differs Online

Michael Swanson - Financial Advisor, Ameriprise Financial Services, LLC is 75 points above the measured market median for content coverage (75 versus 0). Its reviews score is 2.93 points below the measured market median (55.02 versus 57.95). Observed review volume is 1 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
66.42 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +6.5 points
Market Position: 60.53th percentile
Local Visibility
82.5
+6.25 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
-1.5 vs median (2.5)
Strongest Observed Advantage
Entity Consistency: +16.67 above market median (66.67 vs 50)[1][2]
Largest Observed Gap
Reviews: -2.93 below market median (55.02 vs 57.95)[1][2]
Edward Jones - Financial Advisor: Randy Zeilenga was observed at position #8 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 7 businesses appeared above it in that same observation.
  1. #1 Jacobs Financial
  2. #2 Creative Planning
  3. #3 Midwest Financial Partners, Inc.
  4. #4 AIS Planning
  5. #5 Edward Jones - Financial Advisor: Curtis L Brown
  6. #6 Proviant Group Wealth Advisors - Ameriprise Financial Services, LLC
  7. #7 Michael Swanson - Financial Advisor, Ameriprise Financial Services, LLC
Why This Business Differs Online

Edward Jones - Financial Advisor: Randy Zeilenga is 16.67 points above the measured market median for entity consistency (66.67 versus 50). Its reviews score is 2.93 points below the measured market median (55.02 versus 57.95). Observed review volume is 1 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
80.94 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +21.02 points
Market Position: 86.84th percentile
Local Visibility
80
+3.75 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
75
+75 vs market median
Review Volume
0
-0.5 vs median (2.5)
Strongest Observed Advantage
Content Coverage: +75 above market median (75 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
Erik Swanson - Financial Advisor, Ameriprise Financial Services, LLC was observed at position #9 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 8 businesses appeared above it in that same observation.
  1. #1 Jacobs Financial
  2. #2 Creative Planning
  3. #3 Midwest Financial Partners, Inc.
  4. #4 AIS Planning
  5. #5 Edward Jones - Financial Advisor: Curtis L Brown
  6. #6 Proviant Group Wealth Advisors - Ameriprise Financial Services, LLC
  7. #7 Michael Swanson - Financial Advisor, Ameriprise Financial Services, LLC
  8. #8 Edward Jones - Financial Advisor: Randy Zeilenga
Why This Business Differs Online

Erik Swanson - Financial Advisor, Ameriprise Financial Services, LLC is 75 points above the measured market median for content coverage (75 versus 0). Observed review volume is 2 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
72.5 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +12.58 points
Market Position: 71.05th percentile
Local Visibility
77.5
+1.25 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
+25 vs market median
Review Volume
0
-1.5 vs median (2.5)
Strongest Observed Advantage
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Reviews: -2.93 below market median (55.02 vs 57.95)[1][2]
Why This Business Differs Online

Beste & Associates - Ameriprise Financial Services, LLC is 25 points above the measured market median for content coverage (25 versus 0). Its reviews score is 2.93 points below the measured market median (55.02 versus 57.95). Observed review volume is 1 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
59.11 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -0.81 points
Market Position: 44.74th percentile
Local Visibility
75
-1.25 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
+25 vs market median
Review Volume
0
-0.5 vs median (2.5)
Strongest Observed Advantage
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Entity Consistency: -50 below market median (0 vs 50)[1][2]
Why This Business Differs Online

Mullin Wealth Management - Financial Advisor: Peter Mullin - St Cloud MN is 25 points above the measured market median for content coverage (25 versus 0). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 2 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
53.25 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -6.67 points
Market Position: 23.68th percentile
Local Visibility
72.5
-3.75 vs market median
Technical SEO
50
-33.33 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
+6.5 vs median (2.5)
Strongest Observed Advantage
Reviews: +8.72 above market median (66.67 vs 57.95)[1][2]
Largest Observed Gap
Technical SEO: -33.33 below market median (50 vs 83.33)[1][2]
Why This Business Differs Online

Kramer Financial is 8.72 points above the measured market median for reviews (66.67 versus 57.95). Its technical seo score is 33.33 points below the measured market median (50 versus 83.33). Observed review volume is 9 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
50.91 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -9.01 points
Market Position: 13.16th percentile
Local Visibility
70
-6.25 vs market median
Technical SEO
33.33
-50 vs market median
Content Coverage
25
+25 vs market median
Review Volume
0
+1.5 vs median (2.5)
Strongest Observed Advantage
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Technical SEO: -50 below market median (33.33 vs 83.33)[1][2]
Why This Business Differs Online

Northwestern Mutual is 25 points above the measured market median for content coverage (25 versus 0). Its technical seo score is 50 points below the measured market median (33.33 versus 83.33). Observed review volume is 4 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
58.34 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -1.58 points
Market Position: 39.47th percentile
Local Visibility
67.5
-8.75 vs market median
Technical SEO
66.67
-16.66 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
+0.5 vs median (2.5)
Strongest Observed Advantage
Reviews: +2.08 above market median (60.03 vs 57.95)[1][2]
Largest Observed Gap
Technical SEO: -16.66 below market median (66.67 vs 83.33)[1][2]
Why This Business Differs Online

Granite Financial is 2.08 points above the measured market median for reviews (60.03 versus 57.95). Its technical seo score is 16.66 points below the measured market median (66.67 versus 83.33). Observed review volume is 3 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]

Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
53.32 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -6.6 points
Market Position: 28.95th percentile
Local Visibility
30
-46.25 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
+81.5 vs median (2.5)
Strongest Observed Advantage
Reviews: +24.21 above market median (82.16 vs 57.95)[1][2]
Largest Observed Gap
Entity Consistency: -50 below market median (0 vs 50)[1][2]
Joyce D Linn: Primerica - Financial Services was observed at position #15 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 14 businesses appeared above it in that same observation.
  1. #1 Jacobs Financial
  2. #2 Creative Planning
  3. #3 Midwest Financial Partners, Inc.
  4. #4 AIS Planning
  5. #5 Edward Jones - Financial Advisor: Curtis L Brown
  6. #6 Proviant Group Wealth Advisors - Ameriprise Financial Services, LLC
  7. #7 Michael Swanson - Financial Advisor, Ameriprise Financial Services, LLC
  8. #8 Edward Jones - Financial Advisor: Randy Zeilenga
  9. #9 Erik Swanson - Financial Advisor, Ameriprise Financial Services, LLC
  10. #10 Beste & Associates - Ameriprise Financial Services, LLC
  11. #11 Mullin Wealth Management - Financial Advisor: Peter Mullin - St Cloud MN
  12. #12 Kramer Financial
  13. #13 Northwestern Mutual
  14. #14 Granite Financial
Why This Business Differs Online

Joyce D Linn: Primerica - Financial Services is 24.21 points above the measured market median for reviews (82.16 versus 57.95). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 84 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
59.92 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: 0 points
Market Position: 50th percentile
Local Visibility
62.5
-13.75 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
-1.5 vs median (2.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Local Visibility: -13.75 below market median (62.5 vs 76.25)[1][2]
Gentz Financial Services was observed at position #16 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 15 businesses appeared above it in that same observation.
  1. #1 Jacobs Financial
  2. #2 Creative Planning
  3. #3 Midwest Financial Partners, Inc.
  4. #4 AIS Planning
  5. #5 Edward Jones - Financial Advisor: Curtis L Brown
  6. #6 Proviant Group Wealth Advisors - Ameriprise Financial Services, LLC
  7. #7 Michael Swanson - Financial Advisor, Ameriprise Financial Services, LLC
  8. #8 Edward Jones - Financial Advisor: Randy Zeilenga
  9. #9 Erik Swanson - Financial Advisor, Ameriprise Financial Services, LLC
  10. #10 Beste & Associates - Ameriprise Financial Services, LLC
  11. #11 Mullin Wealth Management - Financial Advisor: Peter Mullin - St Cloud MN
  12. #12 Kramer Financial
  13. #13 Northwestern Mutual
  14. #14 Granite Financial
  15. #15 Joyce D Linn: Primerica - Financial Services
Why This Business Differs Online

Gentz Financial Services's local visibility score is 13.75 points below the measured market median (62.5 versus 76.25). Observed review volume is 1 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
47.1 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -12.82 points
Market Position: 2.63th percentile
Local Visibility
60
-16.25 vs market median
Technical SEO
50
-33.33 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
+7.5 vs median (2.5)
Strongest Observed Advantage
Reviews: +9.41 above market median (67.36 vs 57.95)[1][2]
Largest Observed Gap
Entity Consistency: -50 below market median (0 vs 50)[1][2]
Debbie Clausen - Thrivent was observed at position #17 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 16 businesses appeared above it in that same observation.
  1. #1 Jacobs Financial
  2. #2 Creative Planning
  3. #3 Midwest Financial Partners, Inc.
  4. #4 AIS Planning
  5. #5 Edward Jones - Financial Advisor: Curtis L Brown
  6. #6 Proviant Group Wealth Advisors - Ameriprise Financial Services, LLC
  7. #7 Michael Swanson - Financial Advisor, Ameriprise Financial Services, LLC
  8. #8 Edward Jones - Financial Advisor: Randy Zeilenga
  9. #9 Erik Swanson - Financial Advisor, Ameriprise Financial Services, LLC
  10. #10 Beste & Associates - Ameriprise Financial Services, LLC
  11. #11 Mullin Wealth Management - Financial Advisor: Peter Mullin - St Cloud MN
  12. #12 Kramer Financial
  13. #13 Northwestern Mutual
  14. #14 Granite Financial
  15. #15 Joyce D Linn: Primerica - Financial Services
  16. #16 Gentz Financial Services
Why This Business Differs Online

Debbie Clausen - Thrivent is 9.41 points above the measured market median for reviews (67.36 versus 57.95). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 10 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
76 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +16.08 points
Market Position: 76.32th percentile
Local Visibility
57.5
-18.75 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
75
+75 vs market median
Review Volume
0
-1.5 vs median (2.5)
Strongest Observed Advantage
Content Coverage: +75 above market median (75 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -18.75 below market median (57.5 vs 76.25)[1][2]
Joshua Nelson - Financial Advisor, Ameriprise Financial Services, LLC was observed at position #18 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 17 businesses appeared above it in that same observation.
  1. #1 Jacobs Financial
  2. #2 Creative Planning
  3. #3 Midwest Financial Partners, Inc.
  4. #4 AIS Planning
  5. #5 Edward Jones - Financial Advisor: Curtis L Brown
  6. #6 Proviant Group Wealth Advisors - Ameriprise Financial Services, LLC
  7. #7 Michael Swanson - Financial Advisor, Ameriprise Financial Services, LLC
  8. #8 Edward Jones - Financial Advisor: Randy Zeilenga
  9. #9 Erik Swanson - Financial Advisor, Ameriprise Financial Services, LLC
  10. #10 Beste & Associates - Ameriprise Financial Services, LLC
  11. #11 Mullin Wealth Management - Financial Advisor: Peter Mullin - St Cloud MN
  12. #12 Kramer Financial
  13. #13 Northwestern Mutual
  14. #14 Granite Financial
  15. #15 Joyce D Linn: Primerica - Financial Services
  16. #16 Gentz Financial Services
  17. #17 Debbie Clausen - Thrivent
Why This Business Differs Online

Joshua Nelson - Financial Advisor, Ameriprise Financial Services, LLC is 75 points above the measured market median for content coverage (75 versus 0). Its local visibility score is 18.75 points below the measured market median (57.5 versus 76.25). Observed review volume is 1 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
48.75 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -11.17 points
Market Position: 7.89th percentile
Local Visibility
55
-21.25 vs market median
Technical SEO
50
-33.33 vs market median
Content Coverage
25
+25 vs market median
Review Volume
0
+0.5 vs median (2.5)
Strongest Observed Advantage
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Entity Consistency: -50 below market median (0 vs 50)[1][2]
Kris Kelm - Thrivent was observed at position #19 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 18 businesses appeared above it in that same observation.
  1. #1 Jacobs Financial
  2. #2 Creative Planning
  3. #3 Midwest Financial Partners, Inc.
  4. #4 AIS Planning
  5. #5 Edward Jones - Financial Advisor: Curtis L Brown
  6. #6 Proviant Group Wealth Advisors - Ameriprise Financial Services, LLC
  7. #7 Michael Swanson - Financial Advisor, Ameriprise Financial Services, LLC
  8. #8 Edward Jones - Financial Advisor: Randy Zeilenga
  9. #9 Erik Swanson - Financial Advisor, Ameriprise Financial Services, LLC
  10. #10 Beste & Associates - Ameriprise Financial Services, LLC
  11. #11 Mullin Wealth Management - Financial Advisor: Peter Mullin - St Cloud MN
  12. #12 Kramer Financial
  13. #13 Northwestern Mutual
  14. #14 Granite Financial
  15. #15 Joyce D Linn: Primerica - Financial Services
  16. #16 Gentz Financial Services
  17. #17 Debbie Clausen - Thrivent
  18. #18 Joshua Nelson - Financial Advisor, Ameriprise Financial Services, LLC
Why This Business Differs Online

Kris Kelm - Thrivent is 25 points above the measured market median for content coverage (25 versus 0). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 3 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
50.92 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -9 points
Market Position: 18.42th percentile
Local Visibility
5
-71.25 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
-1.5 vs median (2.5)
Strongest Observed Advantage
Entity Consistency: +16.67 above market median (66.67 vs 50)[1][2]
Largest Observed Gap
Local Visibility: -71.25 below market median (5 vs 76.25)[1][2]
Edward Jones - Financial Advisor: Matt Boenish, AAMS® was observed at position #20 for the "financial advisor in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 19 businesses appeared above it in that same observation.
  1. #1 Jacobs Financial
  2. #2 Creative Planning
  3. #3 Midwest Financial Partners, Inc.
  4. #4 AIS Planning
  5. #5 Edward Jones - Financial Advisor: Curtis L Brown
  6. #6 Proviant Group Wealth Advisors - Ameriprise Financial Services, LLC
  7. #7 Michael Swanson - Financial Advisor, Ameriprise Financial Services, LLC
  8. #8 Edward Jones - Financial Advisor: Randy Zeilenga
  9. #9 Erik Swanson - Financial Advisor, Ameriprise Financial Services, LLC
  10. #10 Beste & Associates - Ameriprise Financial Services, LLC
  11. #11 Mullin Wealth Management - Financial Advisor: Peter Mullin - St Cloud MN
  12. #12 Kramer Financial
  13. #13 Northwestern Mutual
  14. #14 Granite Financial
  15. #15 Joyce D Linn: Primerica - Financial Services
  16. #16 Gentz Financial Services
  17. #17 Debbie Clausen - Thrivent
  18. #18 Joshua Nelson - Financial Advisor, Ameriprise Financial Services, LLC
  19. #19 Kris Kelm - Thrivent
Why This Business Differs Online

Edward Jones - Financial Advisor: Matt Boenish, AAMS® is 16.67 points above the measured market median for entity consistency (66.67 versus 50). Its local visibility score is 71.25 points below the measured market median (5 versus 76.25). Observed review volume is 1 versus a market median of 2.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]

Who Has the Advantage? Factor Leaderboards

Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.

Highest Observed Local Visibility Scores
Market Median: 76.25 · Average: 72.13 · Range: 5–100 (20 measured)

Service × Location Content Detection Matrix

Observed coverage of essential service and location content on sampled official websites.

Detected Content CheckJacobs FinancialGentz Financial ServicesEdward Jones - Financial Advisor: Randy ZeilengaMidwest Financial Partners, Inc.Edward Jones - Financial Advisor: Curtis L BrownAIS PlanningJoyce D Linn: Primerica - Financial ServicesProviant Group Wealth Advisors - Ameriprise Financial Services, LLCMichael Swanson - Financial Advisor, Ameriprise Financial Services, LLCMullin Wealth Management - Financial Advisor: Peter Mullin - St Cloud MNGranite FinancialEdward Jones - Financial Advisor: Matt Boenish, AAMS®Debbie Clausen - ThriventJoshua Nelson - Financial Advisor, Ameriprise Financial Services, LLCNorthwestern MutualKris Kelm - ThriventCreative PlanningErik Swanson - Financial Advisor, Ameriprise Financial Services, LLCBeste & Associates - Ameriprise Financial Services, LLCKramer Financial
Service content
19 measured
✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]
Location content
19 measured
✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]✗ Not detected[1]
Service and location coverage
19 measured
✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]
Relevant FAQs
19 measured
✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]

Snapshot Provenance & Methodology Disclosure

Snapshot ID: 090ac4a8-58e8-4872-82b1-cca8b0dc7020 · Scoring Cutoff (asOf): 2026-09-29 01:11 UTC · Published: 2026-09-29 01:11 UTC · Methodology Version: 1.1.0

This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.

View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
  • Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
  • Local Profile (15%): Measured completeness of public local-profile information.
  • Reviews (15%): Observed public rating, review volume, and review recency when measured.
  • Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
  • Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
  • Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
  • Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
  • Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
  • The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
  • Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
  • Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
  • Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
  • Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
  • Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
  • Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
  • Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.

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