This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: flooring in St. Cloud, MN
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: βflooring in St. Cloud, MNβ.
Flooring Companies in St. Cloud, MN β compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for flooring companies providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
π’ 17 Providers Analyzedπ― Market Median Score: 68.25/100β Median Reviews: 26π‘ 526 Attributable Measurements
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City map view Β· St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only β it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 17
Labels show comparison position, not a new score. Geographic position is location only.
17 mapped businesses shown.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Technical SEO: -33.33 below market median (50 vs 83.33)[1][2]
Traditional Floors & Design Center was observed at position #1 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation.
Why This Business Differs Online
Traditional Floors & Design Center is 50 points above the measured market median for content coverage (75 versus 25). Its technical seo score is 33.33 points below the measured market median (50 versus 83.33). Observed review volume is 82 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Entity Consistency: +33.33 above market median (33.33 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
Hansen Flooring Gallery Inc was observed at position #2 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 1 business appeared above it in that same observation.
Hansen Flooring Gallery Inc is 33.33 points above the measured market median for entity consistency (33.33 versus 0). Observed review volume is 31 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Entity Consistency: +50 above market median (50 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
MCI Carpet One Floor & Home was observed at position #3 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 2 businesses appeared above it in that same observation.
MCI Carpet One Floor & Home is 50 points above the measured market median for entity consistency (50 versus 0). Observed review volume is 92 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +7.5 above market median (85 vs 77.5)[1][2]
Largest Observed Gap
No major trailing factors observed
Design Tile & Flooring was observed at position #4 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 3 businesses appeared above it in that same observation.
Design Tile & Flooring is 7.5 points above the measured market median for local visibility (85 versus 77.5). Observed review volume is 65 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Entity Consistency: +75 above market median (75 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
Floor To Ceiling St. Joseph was observed at position #5 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 4 businesses appeared above it in that same observation.
Floor To Ceiling St. Joseph is 75 points above the measured market median for entity consistency (75 versus 0). Observed review volume is 44 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
Ernie's Carpets & Vinyl, Inc. was observed at position #6 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 5 businesses appeared above it in that same observation.
Ernie's Carpets & Vinyl, Inc. is 50 points above the measured market median for content coverage (75 versus 25). Observed review volume is 60 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +7.5 above market median (85 vs 77.5)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Minnesota Flooring Inc was observed at position #7 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 6 businesses appeared above it in that same observation.
Minnesota Flooring Inc is 7.5 points above the measured market median for local visibility (85 versus 77.5). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 7 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Local Visibility: -12.5 below market median (65 vs 77.5)[1][2]
123 Flooring was observed at position #8 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 7 businesses appeared above it in that same observation.
123 Flooring is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its local visibility score is 12.5 points below the measured market median (65 versus 77.5). Observed review volume is 8 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
No major trailing factors observed
Mid-State Tile Co Inc was observed at position #9 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 8 businesses appeared above it in that same observation.
Mid-State Tile Co Inc is 16.67 points above the measured market median for technical seo (100 versus 83.33). Observed review volume is 50 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
Minnesota Lighting & Flooring was observed at position #10 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 9 businesses appeared above it in that same observation.
Minnesota Lighting & Flooring's technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 15 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Entity Consistency: +50 above market median (50 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -2.5 below market median (75 vs 77.5)[1][2]
Hank's Specialties was observed at position #11 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 10 businesses appeared above it in that same observation.
Hank's Specialties is 50 points above the measured market median for entity consistency (50 versus 0). Its local visibility score is 2.5 points below the measured market median (75 versus 77.5). First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Profile: -66.67 below market median (33.33 vs 100)[1][2]
Multiple Concepts Interiors was observed at position #12 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 11 businesses appeared above it in that same observation.
Multiple Concepts Interiors's local profile score is 66.67 points below the measured market median (33.33 versus 100). Observed review volume is 9 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Add current contact information to the local profile.[1][2][3]
Largest Observable Opportunity: Add current contact information to the local profile[1][2]
Local Visibility: -37.5 below market median (40 vs 77.5)[1][2]
Nygaard Custom Floors was observed at position #13 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 12 businesses appeared above it in that same observation.
Nygaard Custom Floors's local visibility score is 37.5 points below the measured market median (40 versus 77.5). Observed review volume is 7 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: -72.86 below market median (0 vs 72.86)[1][2]
Advanced Flooring Systems was observed at position #14 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 13 businesses appeared above it in that same observation.
Advanced Flooring Systems's reviews score is 72.86 points below the measured market median (0 versus 72.86). Observed review volume is 0 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Reviews: -47.84 below market median (25.02 vs 72.86)[1][2]
Mehr Designer Flooring was observed at position #15 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 14 businesses appeared above it in that same observation.
Mehr Designer Flooring's reviews score is 47.84 points below the measured market median (25.02 versus 72.86). Observed review volume is 1 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Reviews: +17.14 above market median (90 vs 72.86)[1][2]
Largest Observed Gap
Local Visibility: -52.5 below market median (25 vs 77.5)[1][2]
The Home Depot was observed at position #16 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 15 businesses appeared above it in that same observation.
The Home Depot is 17.14 points above the measured market median for reviews (90 versus 72.86). Its local visibility score is 52.5 points below the measured market median (25 versus 77.5). Observed review volume is 1656 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Profile: -66.67 below market median (33.33 vs 100)[1][2]
Lazer Flooring was observed at position #17 for the "flooring in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 16 businesses appeared above it in that same observation.
Lazer Flooring's local profile score is 66.67 points below the measured market median (33.33 versus 100). Observed review volume is 5 versus a market median of 26; this is a volume comparison, not a service-quality assessment. First measured action: Add current contact information to the local profile.[1][2][3]
Largest Observable Opportunity: Add current contact information to the local profile[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: dfab70be-3692-4fac-9c5c-f9c7159e8fe8 Β· Scoring Cutoff (asOf): 2026-09-24 10:06 UTC Β· Published: 2026-09-24 10:06 UTC Β· Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0β100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 Γ 100. Review volume scores min(100, log10(count + 1) / 3 Γ 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) Γ 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) Γ 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 Γ (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.