This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: hair salon in st cloud mn
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: โHair Salon in St. Cloud, MNโ.
Hair Salons in St. Cloud, MN โ compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for hair salons providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
๐ข 20 Providers Analyzed๐ฏ Market Median Score: 61.93/100โญ Median Reviews: 94.5๐ก 715 Attributable Measurements
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City map view ยท St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only โ it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 20
Labels show comparison position, not a new score. Geographic position is location only.
20 mapped businesses shown.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
Local Visibility: +31.25 above market median (100 vs 68.75)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Loft Salon & Spa was observed at position #1 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation.
Why This Business Differs Online
Loft Salon & Spa is 31.25 points above the measured market median for local visibility (100 versus 68.75). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 113 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Content Coverage: +75 above market median (75 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
Under Cut Salon was observed at position #2 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 1 business appeared above it in that same observation.
Under Cut Salon is 75 points above the measured market median for content coverage (75 versus 0). Observed review volume is 742 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Entity Consistency: +41.67 above market median (66.67 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
Mantra Salon, Spa and Boutique was observed at position #3 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 2 businesses appeared above it in that same observation.
Mantra Salon, Spa and Boutique is 41.67 points above the measured market median for entity consistency (66.67 versus 25). Observed review volume is 176 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Content Coverage: +75 above market median (75 vs 0)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Daylily Spa Salon was observed at position #4 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 3 businesses appeared above it in that same observation.
Daylily Spa Salon is 75 points above the measured market median for content coverage (75 versus 0). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 603 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +11.25 above market median (80 vs 68.75)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
POPPY SALON was observed at position #5 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 4 businesses appeared above it in that same observation.
POPPY SALON is 11.25 points above the measured market median for local visibility (80 versus 68.75). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 269 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Entity Consistency: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Technical SEO: -16.67 below market median (50 vs 66.67)[1][2]
Xalon Salon was observed at position #6 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 5 businesses appeared above it in that same observation.
Xalon Salon is 50 points above the measured market median for entity consistency (75 versus 25). Its technical seo score is 16.67 points below the measured market median (50 versus 66.67). Observed review volume is 293 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Technical SEO: -16.67 below market median (50 vs 66.67)[1][2]
WILLOW Salon was observed at position #7 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 6 businesses appeared above it in that same observation.
WILLOW Salon is 25 points above the measured market median for content coverage (25 versus 0). Its technical seo score is 16.67 points below the measured market median (50 versus 66.67). Observed review volume is 33 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Reviews: +6.8 above market median (88.66 vs 81.86)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Headlines Salon & Spa was observed at position #8 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 7 businesses appeared above it in that same observation.
Headlines Salon & Spa is 6.8 points above the measured market median for reviews (88.66 versus 81.86). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 315 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +11.25 above market median (80 vs 68.75)[1][2]
Largest Observed Gap
Reviews: -7.74 below market median (74.12 vs 81.86)[1][2]
Hairsotabrit was observed at position #9 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 8 businesses appeared above it in that same observation.
Hairsotabrit is 11.25 points above the measured market median for local visibility (80 versus 68.75). Its reviews score is 7.74 points below the measured market median (74.12 versus 81.86). Observed review volume is 27 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Reviews: -7 below market median (74.86 vs 81.86)[1][2]
Cellar Door Salon and Spa was observed at position #10 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 9 businesses appeared above it in that same observation.
Cellar Door Salon and Spa is 25 points above the measured market median for content coverage (25 versus 0). Its reviews score is 7 points below the measured market median (74.86 versus 81.86). Observed review volume is 30 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Content Coverage: +50 above market median (50 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -18.75 below market median (50 vs 68.75)[1][2]
arbor hair + spa was observed at position #11 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 10 businesses appeared above it in that same observation.
arbor hair + spa is 50 points above the measured market median for content coverage (50 versus 0). Its local visibility score is 18.75 points below the measured market median (50 versus 68.75). Observed review volume is 146 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility: +3.75 above market median (72.5 vs 68.75)[1][2]
Largest Observed Gap
Reviews: -3.84 below market median (78.02 vs 81.86)[1][2]
Blossomtology was observed at position #12 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 11 businesses appeared above it in that same observation.
Blossomtology is 3.75 points above the measured market median for local visibility (72.5 versus 68.75). Its reviews score is 3.84 points below the measured market median (78.02 versus 81.86). Observed review volume is 47 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility: -28.75 below market median (40 vs 68.75)[1][2]
Salon 501 was observed at position #13 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 12 businesses appeared above it in that same observation.
Salon 501's local visibility score is 28.75 points below the measured market median (40 versus 68.75). Observed review volume is 60 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -33.75 below market median (35 vs 68.75)[1][2]
Curl Life Salon was observed at position #14 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 13 businesses appeared above it in that same observation.
Curl Life Salon is 50 points above the measured market median for entity consistency (75 versus 25). Its local visibility score is 33.75 points below the measured market median (35 versus 68.75). Observed review volume is 76 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: -50 below market median (16.67 vs 66.67)[1][2]
Hair To Stay Boutique LLC was observed at position #15 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 14 businesses appeared above it in that same observation.
Hair To Stay Boutique LLC's technical seo score is 50 points below the measured market median (16.67 versus 66.67). Observed review volume is 73 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Reviews: +3.57 above market median (85.43 vs 81.86)[1][2]
Largest Observed Gap
Local Visibility: -43.75 below market median (25 vs 68.75)[1][2]
Hair & Body Works was observed at position #16 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 15 businesses appeared above it in that same observation.
Hair & Body Works is 3.57 points above the measured market median for reviews (85.43 versus 81.86). Its local visibility score is 43.75 points below the measured market median (25 versus 68.75). Observed review volume is 175 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -48.75 below market median (20 vs 68.75)[1][2]
Zen Head Spa was observed at position #17 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 16 businesses appeared above it in that same observation.
Zen Head Spa is 50 points above the measured market median for entity consistency (75 versus 25). Its local visibility score is 48.75 points below the measured market median (20 versus 68.75). Observed review volume is 58 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: +33.33 above market median (100 vs 66.67)[1][2]
Largest Observed Gap
Local Visibility: -53.75 below market median (15 vs 68.75)[1][2]
Concrete Image Salon was observed at position #18 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 17 businesses appeared above it in that same observation.
Concrete Image Salon is 33.33 points above the measured market median for technical seo (100 versus 66.67). Its local visibility score is 53.75 points below the measured market median (15 versus 68.75). Observed review volume is 251 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -58.75 below market median (10 vs 68.75)[1][2]
Stylz Salon was observed at position #19 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 18 businesses appeared above it in that same observation.
Stylz Salon is 25 points above the measured market median for content coverage (25 versus 0). Its local visibility score is 58.75 points below the measured market median (10 versus 68.75). Observed review volume is 52 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility: -16.25 below market median (52.5 vs 68.75)[1][2]
Kristen Erickson Color + Extensions was observed at position #20 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 19 businesses appeared above it in that same observation.
Kristen Erickson Color + Extensions's local visibility score is 16.25 points below the measured market median (52.5 versus 68.75). Observed review volume is 32 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: f3bc66ab-e486-43d3-9b19-ad0fbcce002e ยท Scoring Cutoff (asOf): 2026-09-29 01:15 UTC ยท Published: 2026-09-29 01:15 UTC ยท Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0โ100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 ร 100. Review volume scores min(100, log10(count + 1) / 3 ร 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) ร 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) ร 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 ร (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.