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Purpose-built comparison

Hair Salon in St. Cloud, MN

This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.

Search captured: hair salon in st cloud mn

Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: โ€œHair Salon in St. Cloud, MNโ€.

Hair Salons in St. Cloud, MN โ€” compared by Google rating, reviews & local visibility

Real competitive search intelligence benchmark for hair salons providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.

๐Ÿข 20 Providers Analyzed๐ŸŽฏ Market Median Score: 61.93/100โญ Median Reviews: 94.5๐Ÿ“ก 715 Attributable Measurements
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City map view ยท St. Cloud, MN

These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only โ€” it is not a score.

Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 20
Labels show comparison position, not a new score. Geographic position is location only.
20 mapped businesses shown.

Top 4 side by side

Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.

The rest of this comparison

RankBusinessRatingGoogle listing quoteLocal Pulse
#5POPPY SALONโ€”โ€”Profile
#6Xalon Salonโ€”โ€”Profile
#7WILLOW Salonโ€”โ€”Profile
#8Headlines Salon & Spaโ€”โ€”Profile
#9Hairsotabritโ€”โ€”Profile
#10Cellar Door Salon and Spaโ€”โ€”Profile
#11arbor hair + spaโ€”โ€”Profile
#12Blossomtologyโ€”โ€”Profile
#13Salon 501โ€”โ€”Profile
#14Curl Life Salonโ€”โ€”Profile
#15Hair To Stay Boutique LLCโ€”โ€”Profile
#16Hair & Body Worksโ€”โ€”Profile
#17Zen Head Spaโ€”โ€”Profile
#18Concrete Image Salonโ€”โ€”Profile
#19Stylz Salonโ€”โ€”Profile
#20Kristen Erickson Color + Extensionsโ€”โ€”Profile
Open NextDoorScore factor analysis for every listing
64.01 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +2.08 points
Market Position: 61.76th percentile
Local Visibility
100
+31.25 vs market median
Technical SEO
83.33
+16.66 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
+18.5 vs median (94.5)
Strongest Observed Advantage
Local Visibility: +31.25 above market median (100 vs 68.75)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Loft Salon & Spa was observed at position #1 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation.
Why This Business Differs Online

Loft Salon & Spa is 31.25 points above the measured market median for local visibility (100 versus 68.75). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 113 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
87.63 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +25.7 points
Market Position: 97.06th percentile
Local Visibility
97.5
+28.75 vs market median
Technical SEO
100
+33.33 vs market median
Content Coverage
75
+75 vs market median
Review Volume
0
+647.5 vs median (94.5)
Strongest Observed Advantage
Content Coverage: +75 above market median (75 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
Under Cut Salon was observed at position #2 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 1 business appeared above it in that same observation.
  1. #1 Loft Salon & Spa
Why This Business Differs Online

Under Cut Salon is 75 points above the measured market median for content coverage (75 versus 0). Observed review volume is 742 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
73.04 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +11.11 points
Market Position: 91.18th percentile
Local Visibility
95
+26.25 vs market median
Technical SEO
83.33
+16.66 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
+81.5 vs median (94.5)
Strongest Observed Advantage
Entity Consistency: +41.67 above market median (66.67 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
Mantra Salon, Spa and Boutique was observed at position #3 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 2 businesses appeared above it in that same observation.
  1. #1 Loft Salon & Spa
  2. #2 Under Cut Salon
Why This Business Differs Online

Mantra Salon, Spa and Boutique is 41.67 points above the measured market median for entity consistency (66.67 versus 25). Observed review volume is 176 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
70.59 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +8.66 points
Market Position: 85.29th percentile
Local Visibility
85
+16.25 vs market median
Technical SEO
66.67
0 vs market median
Content Coverage
75
+75 vs market median
Review Volume
0
+508.5 vs median (94.5)
Strongest Observed Advantage
Content Coverage: +75 above market median (75 vs 0)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Daylily Spa Salon was observed at position #4 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 3 businesses appeared above it in that same observation.
  1. #1 Loft Salon & Spa
  2. #2 Under Cut Salon
  3. #3 Mantra Salon, Spa and Boutique
Why This Business Differs Online

Daylily Spa Salon is 75 points above the measured market median for content coverage (75 versus 0). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 603 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
54.28 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -7.65 points
Market Position: 32.35th percentile
Local Visibility
80
+11.25 vs market median
Technical SEO
50
-16.67 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
+174.5 vs median (94.5)
Strongest Observed Advantage
Local Visibility: +11.25 above market median (80 vs 68.75)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
POPPY SALON was observed at position #5 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 4 businesses appeared above it in that same observation.
  1. #1 Loft Salon & Spa
  2. #2 Under Cut Salon
  3. #3 Mantra Salon, Spa and Boutique
  4. #4 Daylily Spa Salon
Why This Business Differs Online

POPPY SALON is 11.25 points above the measured market median for local visibility (80 versus 68.75). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 269 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
66.37 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +4.44 points
Market Position: 67.65th percentile
Local Visibility
87.5
+18.75 vs market median
Technical SEO
50
-16.67 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
+198.5 vs median (94.5)
Strongest Observed Advantage
Entity Consistency: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Technical SEO: -16.67 below market median (50 vs 66.67)[1][2]
Xalon Salon was observed at position #6 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 5 businesses appeared above it in that same observation.
  1. #1 Loft Salon & Spa
  2. #2 Under Cut Salon
  3. #3 Mantra Salon, Spa and Boutique
  4. #4 Daylily Spa Salon
  5. #5 POPPY SALON
Why This Business Differs Online

Xalon Salon is 50 points above the measured market median for entity consistency (75 versus 25). Its technical seo score is 16.67 points below the measured market median (50 versus 66.67). Observed review volume is 293 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
61.93 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: 0 points
Market Position: 50th percentile
Local Visibility
85
+16.25 vs market median
Technical SEO
50
-16.67 vs market median
Content Coverage
25
+25 vs market median
Review Volume
0
-61.5 vs median (94.5)
Strongest Observed Advantage
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Technical SEO: -16.67 below market median (50 vs 66.67)[1][2]
WILLOW Salon was observed at position #7 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 6 businesses appeared above it in that same observation.
  1. #1 Loft Salon & Spa
  2. #2 Under Cut Salon
  3. #3 Mantra Salon, Spa and Boutique
  4. #4 Daylily Spa Salon
  5. #5 POPPY SALON
  6. #6 Xalon Salon
Why This Business Differs Online

WILLOW Salon is 25 points above the measured market median for content coverage (25 versus 0). Its technical seo score is 16.67 points below the measured market median (50 versus 66.67). Observed review volume is 33 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
51.3 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -10.63 points
Market Position: 26.47th percentile
Local Visibility
65
-3.75 vs market median
Technical SEO
50
-16.67 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
+220.5 vs median (94.5)
Strongest Observed Advantage
Reviews: +6.8 above market median (88.66 vs 81.86)[1][2]
Largest Observed Gap
Entity Consistency: -25 below market median (0 vs 25)[1][2]
Headlines Salon & Spa was observed at position #8 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 7 businesses appeared above it in that same observation.
  1. #1 Loft Salon & Spa
  2. #2 Under Cut Salon
  3. #3 Mantra Salon, Spa and Boutique
  4. #4 Daylily Spa Salon
  5. #5 POPPY SALON
  6. #6 Xalon Salon
  7. #7 WILLOW Salon
Why This Business Differs Online

Headlines Salon & Spa is 6.8 points above the measured market median for reviews (88.66 versus 81.86). Its entity consistency score is 25 points below the measured market median (0 versus 25). Observed review volume is 315 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility
80
+11.25 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-67.5 vs median (94.5)
Strongest Observed Advantage
Local Visibility: +11.25 above market median (80 vs 68.75)[1][2]
Largest Observed Gap
Reviews: -7.74 below market median (74.12 vs 81.86)[1][2]
Hairsotabrit was observed at position #9 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 8 businesses appeared above it in that same observation.
  1. #1 Loft Salon & Spa
  2. #2 Under Cut Salon
  3. #3 Mantra Salon, Spa and Boutique
  4. #4 Daylily Spa Salon
  5. #5 POPPY SALON
  6. #6 Xalon Salon
  7. #7 WILLOW Salon
  8. #8 Headlines Salon & Spa
Why This Business Differs Online

Hairsotabrit is 11.25 points above the measured market median for local visibility (80 versus 68.75). Its reviews score is 7.74 points below the measured market median (74.12 versus 81.86). Observed review volume is 27 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
69.65 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +7.72 points
Market Position: 79.41th percentile
Local Visibility
77.5
+8.75 vs market median
Technical SEO
83.33
+16.66 vs market median
Content Coverage
25
+25 vs market median
Review Volume
0
-64.5 vs median (94.5)
Strongest Observed Advantage
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Reviews: -7 below market median (74.86 vs 81.86)[1][2]
Cellar Door Salon and Spa was observed at position #10 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 9 businesses appeared above it in that same observation.
  1. #1 Loft Salon & Spa
  2. #2 Under Cut Salon
  3. #3 Mantra Salon, Spa and Boutique
  4. #4 Daylily Spa Salon
  5. #5 POPPY SALON
  6. #6 Xalon Salon
  7. #7 WILLOW Salon
  8. #8 Headlines Salon & Spa
  9. #9 Hairsotabrit
Why This Business Differs Online

Cellar Door Salon and Spa is 25 points above the measured market median for content coverage (25 versus 0). Its reviews score is 7 points below the measured market median (74.86 versus 81.86). Observed review volume is 30 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
68.72 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +6.79 points
Market Position: 73.53th percentile
Local Visibility
50
-18.75 vs market median
Technical SEO
100
+33.33 vs market median
Content Coverage
50
+50 vs market median
Review Volume
0
+51.5 vs median (94.5)
Strongest Observed Advantage
Content Coverage: +50 above market median (50 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -18.75 below market median (50 vs 68.75)[1][2]
arbor hair + spa was observed at position #11 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 10 businesses appeared above it in that same observation.
  1. #1 Loft Salon & Spa
  2. #2 Under Cut Salon
  3. #3 Mantra Salon, Spa and Boutique
  4. #4 Daylily Spa Salon
  5. #5 POPPY SALON
  6. #6 Xalon Salon
  7. #7 WILLOW Salon
  8. #8 Headlines Salon & Spa
  9. #9 Hairsotabrit
  10. #10 Cellar Door Salon and Spa
Why This Business Differs Online

arbor hair + spa is 50 points above the measured market median for content coverage (50 versus 0). Its local visibility score is 18.75 points below the measured market median (50 versus 68.75). Observed review volume is 146 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility
72.5
+3.75 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-47.5 vs median (94.5)
Strongest Observed Advantage
Local Visibility: +3.75 above market median (72.5 vs 68.75)[1][2]
Largest Observed Gap
Reviews: -3.84 below market median (78.02 vs 81.86)[1][2]
Blossomtology was observed at position #12 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 11 businesses appeared above it in that same observation.
  1. #1 Loft Salon & Spa
  2. #2 Under Cut Salon
  3. #3 Mantra Salon, Spa and Boutique
  4. #4 Daylily Spa Salon
  5. #5 POPPY SALON
  6. #6 Xalon Salon
  7. #7 WILLOW Salon
  8. #8 Headlines Salon & Spa
  9. #9 Hairsotabrit
  10. #10 Cellar Door Salon and Spa
  11. #11 arbor hair + spa
Why This Business Differs Online

Blossomtology is 3.75 points above the measured market median for local visibility (72.5 versus 68.75). Its reviews score is 3.84 points below the measured market median (78.02 versus 81.86). Observed review volume is 47 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
#13
Unrated(0 Google listing reviews)
44.66 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -17.27 points
Market Position: 20.59th percentile
Local Visibility
40
-28.75 vs market median
Technical SEO
50
-16.67 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
-34.5 vs median (94.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Local Visibility: -28.75 below market median (40 vs 68.75)[1][2]
Salon 501 was observed at position #13 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 12 businesses appeared above it in that same observation.
  1. #1 Loft Salon & Spa
  2. #2 Under Cut Salon
  3. #3 Mantra Salon, Spa and Boutique
  4. #4 Daylily Spa Salon
  5. #5 POPPY SALON
  6. #6 Xalon Salon
  7. #7 WILLOW Salon
  8. #8 Headlines Salon & Spa
  9. #9 Hairsotabrit
  10. #10 Cellar Door Salon and Spa
  11. #11 arbor hair + spa
  12. #12 Blossomtology
Why This Business Differs Online

Salon 501's local visibility score is 28.75 points below the measured market median (40 versus 68.75). Observed review volume is 60 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
62.13 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +0.2 points
Market Position: 55.88th percentile
Local Visibility
35
-33.75 vs market median
Technical SEO
83.33
+16.66 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
-18.5 vs median (94.5)
Strongest Observed Advantage
Entity Consistency: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -33.75 below market median (35 vs 68.75)[1][2]
Curl Life Salon was observed at position #14 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 13 businesses appeared above it in that same observation.
  1. #1 Loft Salon & Spa
  2. #2 Under Cut Salon
  3. #3 Mantra Salon, Spa and Boutique
  4. #4 Daylily Spa Salon
  5. #5 POPPY SALON
  6. #6 Xalon Salon
  7. #7 WILLOW Salon
  8. #8 Headlines Salon & Spa
  9. #9 Hairsotabrit
  10. #10 Cellar Door Salon and Spa
  11. #11 arbor hair + spa
  12. #12 Blossomtology
  13. #13 Salon 501
Why This Business Differs Online

Curl Life Salon is 50 points above the measured market median for entity consistency (75 versus 25). Its local visibility score is 33.75 points below the measured market median (35 versus 68.75). Observed review volume is 76 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
36.06 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -25.87 points
Market Position: 2.94th percentile
Local Visibility
30
-38.75 vs market median
Technical SEO
16.67
-50 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
-21.5 vs median (94.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Technical SEO: -50 below market median (16.67 vs 66.67)[1][2]
Hair To Stay Boutique LLC was observed at position #15 for the "Hair Salon in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 14 businesses appeared above it in that same observation.
  1. #1 Loft Salon & Spa
  2. #2 Under Cut Salon
  3. #3 Mantra Salon, Spa and Boutique
  4. #4 Daylily Spa Salon
  5. #5 POPPY SALON
  6. #6 Xalon Salon
  7. #7 WILLOW Salon
  8. #8 Headlines Salon & Spa
  9. #9 Hairsotabrit
  10. #10 Cellar Door Salon and Spa
  11. #11 arbor hair + spa
  12. #12 Blossomtology
  13. #13 Salon 501
  14. #14 Curl Life Salon
Why This Business Differs Online

Hair To Stay Boutique LLC's technical seo score is 50 points below the measured market median (16.67 versus 66.67). Observed review volume is 73 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
42.81 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -19.12 points
Market Position: 14.71th percentile
Local Visibility
25
-43.75 vs market median
Technical SEO
50
-16.67 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
+80.5 vs median (94.5)
Strongest Observed Advantage
Reviews: +3.57 above market median (85.43 vs 81.86)[1][2]
Largest Observed Gap
Local Visibility: -43.75 below market median (25 vs 68.75)[1][2]
Why This Business Differs Online

Hair & Body Works is 3.57 points above the measured market median for reviews (85.43 versus 81.86). Its local visibility score is 43.75 points below the measured market median (25 versus 68.75). Observed review volume is 175 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
55.51 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -6.42 points
Market Position: 38.24th percentile
Local Visibility
20
-48.75 vs market median
Technical SEO
66.67
0 vs market median
Content Coverage
0
0 vs market median
Review Volume
0
-36.5 vs median (94.5)
Strongest Observed Advantage
Entity Consistency: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -48.75 below market median (20 vs 68.75)[1][2]
Why This Business Differs Online

Zen Head Spa is 50 points above the measured market median for entity consistency (75 versus 25). Its local visibility score is 48.75 points below the measured market median (20 versus 68.75). Observed review volume is 58 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
58.55 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -3.38 points
Market Position: 44.12th percentile
Local Visibility
15
-53.75 vs market median
Technical SEO
100
+33.33 vs market median
Content Coverage
25
+25 vs market median
Review Volume
0
+156.5 vs median (94.5)
Strongest Observed Advantage
Technical SEO: +33.33 above market median (100 vs 66.67)[1][2]
Largest Observed Gap
Local Visibility: -53.75 below market median (15 vs 68.75)[1][2]
Why This Business Differs Online

Concrete Image Salon is 33.33 points above the measured market median for technical seo (100 versus 66.67). Its local visibility score is 53.75 points below the measured market median (15 versus 68.75). Observed review volume is 251 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
42.26 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -19.67 points
Market Position: 8.82th percentile
Local Visibility
10
-58.75 vs market median
Technical SEO
50
-16.67 vs market median
Content Coverage
25
+25 vs market median
Review Volume
0
-42.5 vs median (94.5)
Strongest Observed Advantage
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -58.75 below market median (10 vs 68.75)[1][2]
Why This Business Differs Online

Stylz Salon is 25 points above the measured market median for content coverage (25 versus 0). Its local visibility score is 58.75 points below the measured market median (10 versus 68.75). Observed review volume is 52 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility
52.5
-16.25 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-62.5 vs median (94.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Local Visibility: -16.25 below market median (52.5 vs 68.75)[1][2]
Why This Business Differs Online

Kristen Erickson Color + Extensions's local visibility score is 16.25 points below the measured market median (52.5 versus 68.75). Observed review volume is 32 versus a market median of 94.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]

Who Has the Advantage? Factor Leaderboards

Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.

Service ร— Location Content Detection Matrix

Observed coverage of essential service and location content on sampled official websites.

Detected Content CheckKristen Erickson Color + ExtensionsXalon SalonPOPPY SALONZen Head SpaCurl Life SalonHairsotabritBlossomtologyUnder Cut SalonHair & Body WorksSalon 501Mantra Salon, Spa and BoutiqueLoft Salon & SpaConcrete Image SalonDaylily Spa SalonHair To Stay Boutique LLCHeadlines Salon & SpaWILLOW SalonStylz SalonCellar Door Salon and Spaarbor hair + spa
Service content
17 measured
โ€”โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โ€”โ€”โœ“ Detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ“ Detected[1]โœ“ Detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ“ Detected[1]โœ“ Detected[1]โœ— Not detected[1]โœ“ Detected[1]
Location content
17 measured
โ€”โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โ€”โ€”โœ“ Detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ“ Detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ“ Detected[1]โœ— Not detected[1]
Service and location coverage
17 measured
โ€”โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โ€”โ€”โœ“ Detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ“ Detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]
Relevant FAQs
17 measured
โ€”โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โ€”โ€”โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ— Not detected[1]โœ“ Detected[1]

Snapshot Provenance & Methodology Disclosure

Snapshot ID: f3bc66ab-e486-43d3-9b19-ad0fbcce002e ยท Scoring Cutoff (asOf): 2026-09-29 01:15 UTC ยท Published: 2026-09-29 01:15 UTC ยท Methodology Version: 1.1.0

This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.

View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
  • Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
  • Local Profile (15%): Measured completeness of public local-profile information.
  • Reviews (15%): Observed public rating, review volume, and review recency when measured.
  • Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
  • Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
  • Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
  • Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
  • Each factor is the arithmetic mean of its measured signals on a 0โ€“100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
  • The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
  • Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
  • Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 ร— 100. Review volume scores min(100, log10(count + 1) / 3 ร— 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
  • Review recency scores exp(-days / 180) ร— 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) ร— 100; discovery-list order is never a search rank.
  • Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
  • Market statistics exclude unavailable values. Midrank percentile = 100 ร— (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
  • Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
  • Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.