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Purpose-built comparison

Insurance Agency in St. Cloud, MN

This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.

Search captured: insurance agency in st cloud mn

Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “Insurance Agency in St. Cloud, MN”.

Insurance Agencies in St. Cloud, MN — compared by Google rating, reviews & local visibility

Real competitive search intelligence benchmark for insurance agencies providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.

🏢 20 Providers Analyzed🎯 Market Median Score: 62.83/100⭐ Median Reviews: 43.5📡 654 Attributable Measurements
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City map view · St. Cloud, MN

These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.

Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 20
Labels show comparison position, not a new score. Geographic position is location only.
20 mapped businesses shown.

Top 4 side by side

Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.

The rest of this comparison

Open NextDoorScore factor analysis for every listing
63.39 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +0.56 points
Market Position: 53.13th percentile
Local Visibility
100
+25 vs market median
Technical SEO
66.67
-16.66 vs market median
Content Coverage
25
+12.5 vs market median
Review Volume
0
+13.5 vs median (43.5)
Strongest Observed Advantage
Local Visibility: +25 above market median (100 vs 75)[1][2]
Largest Observed Gap
Technical SEO: -16.66 below market median (66.67 vs 83.33)[1][2]
Hess Partners Insurance Agency was observed at position #1 for the "Insurance Agency in St. Cloud, MN" search during SEOuP's September 29, 2026 observation.
Why This Business Differs Online

Hess Partners Insurance Agency is 25 points above the measured market median for local visibility (100 versus 75). Its technical seo score is 16.66 points below the measured market median (66.67 versus 83.33). Observed review volume is 57 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Add descriptions to sampled pages with missing descriptions.[1][2][3]

Largest Observable Opportunity: Add descriptions to sampled pages with missing descriptions[1][2]
88.66 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +25.83 points
Market Position: 96.88th percentile
Local Visibility
97.5
+22.5 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
75
+62.5 vs market median
Review Volume
0
+18.5 vs median (43.5)
Strongest Observed Advantage
Entity Consistency: +100 above market median (100 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
Advantage 1 Insurance was observed at position #2 for the "Insurance Agency in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 1 business appeared above it in that same observation.
  1. #1 Hess Partners Insurance Agency
Why This Business Differs Online

Advantage 1 Insurance is 100 points above the measured market median for entity consistency (100 versus 0). Observed review volume is 62 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility
95
+20 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
+185.5 vs median (43.5)
Strongest Observed Advantage
Local Visibility: +20 above market median (95 vs 75)[1][2]
Largest Observed Gap
No major trailing factors observed
The Lyle Group: Allstate Insurance was observed at position #3 for the "Insurance Agency in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 2 businesses appeared above it in that same observation.
  1. #1 Hess Partners Insurance Agency
  2. #2 Advantage 1 Insurance
Why This Business Differs Online

The Lyle Group: Allstate Insurance is 20 points above the measured market median for local visibility (95 versus 75). Observed review volume is 229 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment.[1][2][3]

44.56 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -18.27 points
Market Position: 28.13th percentile
Local Visibility
92.5
+17.5 vs market median
Technical SEO
0
-83.33 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
+1.5 vs median (43.5)
Strongest Observed Advantage
Local Visibility: +17.5 above market median (92.5 vs 75)[1][2]
Largest Observed Gap
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
Rock City Insurance was observed at position #4 for the "Insurance Agency in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 3 businesses appeared above it in that same observation.
  1. #1 Hess Partners Insurance Agency
  2. #2 Advantage 1 Insurance
  3. #3 The Lyle Group: Allstate Insurance
Why This Business Differs Online

Rock City Insurance is 17.5 points above the measured market median for local visibility (92.5 versus 75). Its technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 45 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
42.98 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -19.85 points
Market Position: 21.88th percentile
Local Visibility
90
+15 vs market median
Technical SEO
0
-83.33 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
-27.5 vs median (43.5)
Strongest Observed Advantage
Local Visibility: +15 above market median (90 vs 75)[1][2]
Largest Observed Gap
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
Hess Insurance Agency LLC was observed at position #5 for the "Insurance Agency in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 4 businesses appeared above it in that same observation.
  1. #1 Hess Partners Insurance Agency
  2. #2 Advantage 1 Insurance
  3. #3 The Lyle Group: Allstate Insurance
  4. #4 Rock City Insurance
Why This Business Differs Online

Hess Insurance Agency LLC is 15 points above the measured market median for local visibility (90 versus 75). Its technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 16 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
62.27 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -0.56 points
Market Position: 46.88th percentile
Local Visibility
87.5
+12.5 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
+12.5 vs market median
Review Volume
0
-33.5 vs median (43.5)
Strongest Observed Advantage
Content Coverage: +12.5 above market median (25 vs 12.5)[1][2]
Largest Observed Gap
Reviews: -8.1 below market median (62.36 vs 70.46)[1][2]
Moe Agency Inc was observed at position #6 for the "Insurance Agency in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 5 businesses appeared above it in that same observation.
  1. #1 Hess Partners Insurance Agency
  2. #2 Advantage 1 Insurance
  3. #3 The Lyle Group: Allstate Insurance
  4. #4 Rock City Insurance
  5. #5 Hess Insurance Agency LLC
Why This Business Differs Online

Moe Agency Inc is 12.5 points above the measured market median for content coverage (25 versus 12.5). Its reviews score is 8.1 points below the measured market median (62.36 versus 70.46). Observed review volume is 10 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
64 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +1.17 points
Market Position: 65.63th percentile
Local Visibility
85
+10 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
+12.5 vs market median
Review Volume
0
-1.5 vs median (43.5)
Strongest Observed Advantage
Content Coverage: +12.5 above market median (25 vs 12.5)[1][2]
Largest Observed Gap
No major trailing factors observed
Michael Brower Agency, Inc. American Family Insurance was observed at position #7 for the "Insurance Agency in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 6 businesses appeared above it in that same observation.
  1. #1 Hess Partners Insurance Agency
  2. #2 Advantage 1 Insurance
  3. #3 The Lyle Group: Allstate Insurance
  4. #4 Rock City Insurance
  5. #5 Hess Insurance Agency LLC
  6. #6 Moe Agency Inc
Why This Business Differs Online

Michael Brower Agency, Inc. American Family Insurance is 12.5 points above the measured market median for content coverage (25 versus 12.5). Observed review volume is 42 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
71.04 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +8.21 points
Market Position: 90.63th percentile
Local Visibility
82.5
+7.5 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
+611.5 vs median (43.5)
Strongest Observed Advantage
Entity Consistency: +33.33 above market median (33.33 vs 0)[1][2]
Largest Observed Gap
Content Coverage: -12.5 below market median (0 vs 12.5)[1][2]
Dan Anderson - State Farm Insurance Agent was observed at position #8 for the "Insurance Agency in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 7 businesses appeared above it in that same observation.
  1. #1 Hess Partners Insurance Agency
  2. #2 Advantage 1 Insurance
  3. #3 The Lyle Group: Allstate Insurance
  4. #4 Rock City Insurance
  5. #5 Hess Insurance Agency LLC
  6. #6 Moe Agency Inc
  7. #7 Michael Brower Agency, Inc. American Family Insurance
Why This Business Differs Online

Dan Anderson - State Farm Insurance Agent is 33.33 points above the measured market median for entity consistency (33.33 versus 0). Its content coverage score is 12.5 points below the measured market median (0 versus 12.5). Observed review volume is 655 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
67.87 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +5.04 points
Market Position: 84.38th percentile
Local Visibility
80
+5 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
+12.5 vs market median
Review Volume
0
-34.5 vs median (43.5)
Strongest Observed Advantage
Entity Consistency: +50 above market median (50 vs 0)[1][2]
Largest Observed Gap
Reviews: -10.79 below market median (59.67 vs 70.46)[1][2]
John Herman Insurance was observed at position #9 for the "Insurance Agency in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 8 businesses appeared above it in that same observation.
  1. #1 Hess Partners Insurance Agency
  2. #2 Advantage 1 Insurance
  3. #3 The Lyle Group: Allstate Insurance
  4. #4 Rock City Insurance
  5. #5 Hess Insurance Agency LLC
  6. #6 Moe Agency Inc
  7. #7 Michael Brower Agency, Inc. American Family Insurance
  8. #8 Dan Anderson - State Farm Insurance Agent
Why This Business Differs Online

John Herman Insurance is 50 points above the measured market median for entity consistency (50 versus 0). Its reviews score is 10.79 points below the measured market median (59.67 versus 70.46). Observed review volume is 9 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility
77.5
+2.5 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
+25.5 vs median (43.5)
Strongest Observed Advantage
Local Visibility: +2.5 above market median (77.5 vs 75)[1][2]
Largest Observed Gap
Reviews: -0.71 below market median (69.75 vs 70.46)[1][2]
Moe Janssen Schee Agency: Allstate Insurance was observed at position #10 for the "Insurance Agency in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 9 businesses appeared above it in that same observation.
  1. #1 Hess Partners Insurance Agency
  2. #2 Advantage 1 Insurance
  3. #3 The Lyle Group: Allstate Insurance
  4. #4 Rock City Insurance
  5. #5 Hess Insurance Agency LLC
  6. #6 Moe Agency Inc
  7. #7 Michael Brower Agency, Inc. American Family Insurance
  8. #8 Dan Anderson - State Farm Insurance Agent
  9. #9 John Herman Insurance
Why This Business Differs Online

Moe Janssen Schee Agency: Allstate Insurance is 2.5 points above the measured market median for local visibility (77.5 versus 75). Its reviews score is 0.71 points below the measured market median (69.75 versus 70.46). Observed review volume is 69 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
59.74 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -3.09 points
Market Position: 40.63th percentile
Local Visibility
50
-25 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
+124.5 vs median (43.5)
Strongest Observed Advantage
Entity Consistency: +33.33 above market median (33.33 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -25 below market median (50 vs 75)[1][2]
Why This Business Differs Online

Central Insurance Group is 33.33 points above the measured market median for entity consistency (33.33 versus 0). Its local visibility score is 25 points below the measured market median (50 versus 75). Observed review volume is 168 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
63.9 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +1.07 points
Market Position: 59.38th percentile
Local Visibility
72.5
-2.5 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
+12.5 vs market median
Review Volume
0
-20.5 vs median (43.5)
Strongest Observed Advantage
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Local Visibility: -2.5 below market median (72.5 vs 75)[1][2]
Why This Business Differs Online

Farmers Insurance - Duane Osgood is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its local visibility score is 2.5 points below the measured market median (72.5 versus 75). Observed review volume is 23 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
#13
Unrated(0 Google listing reviews)
Local Visibility
70
-5 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-33.5 vs median (43.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Why This Business Differs Online

Stearns's local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 10 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]

Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Local Visibility
67.5
-7.5 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-43.5 vs median (43.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Reviews: -70.46 below market median (0 vs 70.46)[1][2]
Why This Business Differs Online

Zora SR22 Insurance St. Cloud's reviews score is 70.46 points below the measured market median (0 versus 70.46). Observed review volume is 0 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
#15
Unrated(0 Google listing reviews)
64.86 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +2.03 points
Market Position: 71.88th percentile
Local Visibility
65
-10 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
+12.5 vs market median
Review Volume
0
-37.5 vs median (43.5)
Strongest Observed Advantage
Entity Consistency: +33.33 above market median (33.33 vs 0)[1][2]
Largest Observed Gap
Reviews: -16.38 below market median (54.08 vs 70.46)[1][2]
Why This Business Differs Online

Mark Helminick is 33.33 points above the measured market median for entity consistency (33.33 versus 0). Its reviews score is 16.38 points below the measured market median (54.08 versus 70.46). Observed review volume is 6 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
54.39 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -8.44 points
Market Position: 34.38th percentile
Local Visibility
62.5
-12.5 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
-7.5 vs median (43.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Content Coverage: -12.5 below market median (0 vs 12.5)[1][2]
Why This Business Differs Online

Auto-Owners Insurance St. Cloud Claims's content coverage score is 12.5 points below the measured market median (0 versus 12.5). Observed review volume is 36 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
29.49 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -33.34 points
Market Position: 3.13th percentile
Local Visibility
20
-55 vs market median
Technical SEO
0
-83.33 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
-26.5 vs median (43.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
Why This Business Differs Online

Patriot Insurance Brokers's technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 17 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
42.88 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -19.95 points
Market Position: 15.63th percentile
Local Visibility
57.5
-17.5 vs market median
Technical SEO
16.67
-66.66 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
+144.5 vs median (43.5)
Strongest Observed Advantage
Reviews: +16.48 above market median (86.94 vs 70.46)[1][2]
Largest Observed Gap
Technical SEO: -66.66 below market median (16.67 vs 83.33)[1][2]
Why This Business Differs Online

Ken Bellicot - State Farm Insurance Agent is 16.48 points above the measured market median for reviews (86.94 versus 70.46). Its technical seo score is 66.66 points below the measured market median (16.67 versus 83.33). Observed review volume is 188 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]

Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
37.55 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -25.28 points
Market Position: 9.38th percentile
Local Visibility
55
-20 vs market median
Technical SEO
16.67
-66.66 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
+8.5 vs median (43.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Technical SEO: -66.66 below market median (16.67 vs 83.33)[1][2]
Why This Business Differs Online

Progressive Insurance - Claims Office's technical seo score is 66.66 points below the measured market median (16.67 versus 83.33). Observed review volume is 52 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
67.58 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +4.75 points
Market Position: 78.13th percentile
Local Visibility
52.5
-22.5 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
+12.5 vs market median
Review Volume
0
+202.5 vs median (43.5)
Strongest Observed Advantage
Entity Consistency: +33.33 above market median (33.33 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -22.5 below market median (52.5 vs 75)[1][2]
Kristen Stebbins - State Farm Insurance Agent was observed at position #20 for the "Insurance Agency in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 19 businesses appeared above it in that same observation.
  1. #1 Hess Partners Insurance Agency
  2. #2 Advantage 1 Insurance
  3. #3 The Lyle Group: Allstate Insurance
  4. #4 Rock City Insurance
  5. #5 Hess Insurance Agency LLC
  6. #6 Moe Agency Inc
  7. #7 Michael Brower Agency, Inc. American Family Insurance
  8. #8 Dan Anderson - State Farm Insurance Agent
  9. #9 John Herman Insurance
  10. #10 Moe Janssen Schee Agency: Allstate Insurance
  11. #11 Central Insurance Group
  12. #12 Farmers Insurance - Duane Osgood
  13. #13 Stearns
  14. #14 Zora SR22 Insurance St. Cloud
  15. #15 Mark Helminick
  16. #16 Auto-Owners Insurance St. Cloud Claims
  17. #17 Patriot Insurance Brokers
  18. #18 Ken Bellicot - State Farm Insurance Agent
  19. #19 Progressive Insurance - Claims Office
Why This Business Differs Online

Kristen Stebbins - State Farm Insurance Agent is 33.33 points above the measured market median for entity consistency (33.33 versus 0). Its local visibility score is 22.5 points below the measured market median (52.5 versus 75). Observed review volume is 246 versus a market median of 43.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]

Who Has the Advantage? Factor Leaderboards

Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.

Highest Observed Local Visibility Scores
Market Median: 75 · Average: 73 · Range: 20–100 (20 measured)

Service × Location Content Detection Matrix

Observed coverage of essential service and location content on sampled official websites.

Detected Content CheckHess Insurance Agency LLCMark HelminickZora SR22 Insurance St. CloudMoe Janssen Schee Agency: Allstate InsuranceProgressive Insurance - Claims OfficeAuto-Owners Insurance St. Cloud ClaimsJohn Herman InsuranceKen Bellicot - State Farm Insurance AgentAdvantage 1 InsuranceMichael Brower Agency, Inc. American Family InsuranceStearnsRock City InsuranceThe Lyle Group: Allstate InsurancePatriot Insurance BrokersMoe Agency IncCentral Insurance GroupKristen Stebbins - State Farm Insurance AgentDan Anderson - State Farm Insurance AgentHess Partners Insurance AgencyFarmers Insurance - Duane Osgood
Service content
16 measured
✗ Not detected[1]✗ Not detected[1]——✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✓ Detected[1]✓ Detected[1]—✗ Not detected[1]—✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]
Location content
16 measured
✗ Not detected[1]✓ Detected[1]——✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]—✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]
Service and location coverage
16 measured
✗ Not detected[1]✗ Not detected[1]——✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]—✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]
Relevant FAQs
16 measured
✗ Not detected[1]✗ Not detected[1]——✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]

Snapshot Provenance & Methodology Disclosure

Snapshot ID: 13546754-8628-44bc-83ea-7ca2fcba57e5 · Scoring Cutoff (asOf): 2026-09-29 01:12 UTC · Published: 2026-09-29 01:12 UTC · Methodology Version: 1.1.0

This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.

View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
  • Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
  • Local Profile (15%): Measured completeness of public local-profile information.
  • Reviews (15%): Observed public rating, review volume, and review recency when measured.
  • Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
  • Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
  • Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
  • Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
  • Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
  • The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
  • Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
  • Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
  • Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
  • Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
  • Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
  • Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
  • Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.

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