™#1
Central Locksmith Inc.
St. Cloud, MN
— Score—— Reviews
Local position: #1 of 4
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Locksmith in St. Cloud, MN
This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: Locksmith in St. Cloud, MN
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “Locksmith in St. Cloud, MN”.
Locksmiths in St. Cloud, MN — compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for locksmiths providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
🏢 4 Providers Analyzed🎯 Market Median Score: 73.89/100⭐ Median Reviews: 128📡 142 Attributable Measurements
Sort Comparison By:
City map view · St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.
3 mapped businesses shown · 1 unmapped.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
#2
Security Lock Technologies
St. Cloud, MN
81.5 Score—— Reviews
Local position: #2 of 4
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#4
Locksmith St Cloud, LLC
St. Cloud, MN
73.9 Score—— Reviews
Local position: #4 of 4
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#7
KeyMe Locksmiths
St. Cloud, MN
69.4 Score—— Reviews
Local position: #7 of 4
Claim this businessView your private optimization opportunities.Open NextDoorScore factor analysis for every listing
Local Visibility
100
+5 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
+73 vs median (128)
Largest Observed Gap
No major trailing factors observed
Central Locksmith Inc. was observed at position #1 for the "Locksmith in St. Cloud, MN" search during SEOuP's September 24, 2026 observation.
81.54 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +7.65 points
Market Position: 83.33th percentile
Local Visibility
97.5
+2.5 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
75
0 vs market median
Review Volume
0
-40 vs median (128)
Security Lock Technologies was observed at position #2 for the "Locksmith in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 1 business appeared above it in that same observation.
Why This Business Differs Online
Security Lock Technologies is 2.5 points above the measured market median for local visibility (97.5 versus 95). Its reviews score is 2.82 points below the measured market median (77.49 versus 80.31). Observed review volume is 88 versus a market median of 128; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
73.89 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: 0 points
Market Position: 50th percentile
Local Visibility
92.5
-2.5 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
75
0 vs market median
Review Volume
0
+40 vs median (128)
Locksmith St Cloud, LLC was observed at position #4 for the "Locksmith in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 2 businesses appeared above it in that same observation.
Why This Business Differs Online
Locksmith St Cloud, LLC is 2.82 points above the measured market median for reviews (83.13 versus 80.31). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 168 versus a market median of 128; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
69.36 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -4.53 points
Market Position: 16.67th percentile
Local Visibility
85
-10 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
-50 vs market median
Review Volume
0
-126 vs median (128)
KeyMe Locksmiths was observed at position #7 for the "Locksmith in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 3 businesses appeared above it in that same observation.
Why This Business Differs Online
KeyMe Locksmiths is 25 points above the measured market median for entity consistency (75 versus 50). Its content coverage score is 50 points below the measured market median (25 versus 75). Observed review volume is 2 versus a market median of 128; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Highest Observed Local Visibility Scores
Market Median: 95 · Average: 93.75 · Range: 85–100 (4 measured)
Service × Location Content Detection Matrix
Observed coverage of essential service and location content on sampled official websites.
| Detected Content Check | Security Lock Technologies | KeyMe Locksmiths | Locksmith St Cloud, LLC | Central Locksmith Inc. |
|---|---|---|---|---|
| Service content 3 measured | ✓ Detected[1] | ✓ Detected[1] | ✓ Detected[1] | — |
| Location content 3 measured | ✓ Detected[1] | ✗ Not detected[1] | ✓ Detected[1] | — |
| Service and location coverage 3 measured | ✓ Detected[1] | ✗ Not detected[1] | ✓ Detected[1] | — |
| Relevant FAQs 3 measured | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | — |
Snapshot Provenance & Methodology Disclosure
Snapshot ID: d5f7a9d3-aa0d-458d-bdda-4818b550c289 · Scoring Cutoff (asOf): 2026-09-24 09:59 UTC · Published: 2026-09-24 09:59 UTC · Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
- Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
- Local Profile (15%): Measured completeness of public local-profile information.
- Reviews (15%): Observed public rating, review volume, and review recency when measured.
- Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
- Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
- Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
- Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
- Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
- The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
- Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
- Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
- Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
- Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
- Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
- Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
- Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.