™
#1
Simply Serene Wellness & Aesthetics
St. Cloud, MN
61.4 Score—— Reviews
Local position: #1 of 20
Claim this businessView your private optimization opportunities.Purpose-built comparison
med spa in in St. Cloud, MN
This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: med spa in st cloud mn
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “med spa in in St. Cloud, MN”.
Med Spas in St. Cloud, MN — compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for med spas providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
🏢 20 Providers Analyzed🎯 Market Median Score: 61.17/100⭐ Median Reviews: 90📡 738 Attributable Measurements
Sort Comparison By:
City map view · St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.
18 mapped businesses shown · 2 unmapped.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
#2
Chapter Aesthetic Studio
St. Cloud, MN
85.7 Score—— Reviews
Local position: #2 of 20
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#3
Oolala Chic Aesthetics
St. Cloud, MN
77.1 Score—— Reviews
Local position: #3 of 20
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#4
Elite Vitality
St. Cloud, MN
68.8 Score—— Reviews
Local position: #4 of 20
Claim this businessView your private optimization opportunities.The rest of this comparison
| Rank | Business | Rating | Google listing quote | Local Pulse | |
|---|---|---|---|---|---|
| #5 | The Vein Center & MedSpa | — | — | Profile | |
| #6 | CentraCare – Plaza Midsota MedSpa | — | — | Profile | |
| #7 | Element Dermatology | — | — | Profile | |
| #8 | Crafted Skin Clinic | — | — | Profile | |
| #9 | WELL & Company St. Joseph | — | — | Profile | |
| #10 | Forever Young Two | — | — | Profile | |
| #11 | Tina Rachelle Aesthetics | — | — | Profile | |
| #12 | Omni Cosmetic - St. Cloud | — | — | Profile | |
| #13 | Epic Tan & Skin | — | — | Profile | |
| #14 | Daylily Spa Salon | — | — | Profile | |
| #15 | Zen Head Spa | — | — | Profile | |
| #16 | Bella Vita Salt Spa | — | — | Profile | |
| #17 | Aesthetics Health & Wellness Medspa | — | — | Profile | |
| #18 | Massage Envy | — | — | Profile | |
| #19 | L W Med Spa Massage | — | — | Profile | |
| #20 | Nirvana Wellness and Spa | — | — | Profile |
Open NextDoorScore factor analysis for every listing
#1
Unrated(0 Google listing reviews)
61.4 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +0.23 points
Market Position: 52.78th percentile
Local Visibility
100
+38.75 vs market median
Technical SEO
50
-16.67 vs market median
Content Coverage
25
+12.5 vs market median
Review Volume
0
+24 vs median (90)
Simply Serene Wellness & Aesthetics was observed at position #1 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation.
Why This Business Differs Online
Simply Serene Wellness & Aesthetics is 38.75 points above the measured market median for local visibility (100 versus 61.25). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 114 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
85.65 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +24.48 points
Market Position: 97.22th percentile
Local Visibility
95
+33.75 vs market median
Technical SEO
83.33
+16.66 vs market median
Content Coverage
100
+87.5 vs market median
Review Volume
0
+22 vs median (90)
Largest Observed Gap
No major trailing factors observed
Chapter Aesthetic Studio was observed at position #2 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 1 business appeared above it in that same observation.
Why This Business Differs Online
Chapter Aesthetic Studio is 87.5 points above the measured market median for content coverage (100 versus 12.5). Observed review volume is 112 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
77.06 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +15.89 points
Market Position: 91.67th percentile
Local Visibility
95
+33.75 vs market median
Technical SEO
100
+33.33 vs market median
Content Coverage
25
+12.5 vs market median
Review Volume
0
-30 vs median (90)
Oolala Chic Aesthetics was observed at position #3 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 2 businesses appeared above it in that same observation.
Why This Business Differs Online
Oolala Chic Aesthetics is 33.75 points above the measured market median for local visibility (95 versus 61.25). Its reviews score is 2.87 points below the measured market median (78.76 versus 81.63). Observed review volume is 60 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
68.83 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +7.66 points
Market Position: 69.44th percentile
Local Visibility
85
+23.75 vs market median
Technical SEO
83.33
+16.66 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
+43 vs median (90)
Elite Vitality was observed at position #4 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 3 businesses appeared above it in that same observation.
Why This Business Differs Online
Elite Vitality is 23.75 points above the measured market median for local visibility (85 versus 61.25). Its content coverage score is 12.5 points below the measured market median (0 versus 12.5). Observed review volume is 133 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
44.9 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -16.27 points
Market Position: 8.33th percentile
Local Visibility
80
+18.75 vs market median
Technical SEO
0
-66.67 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
+327 vs median (90)
The Vein Center & MedSpa was observed at position #5 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 4 businesses appeared above it in that same observation.
Why This Business Differs Online
The Vein Center & MedSpa is 18.75 points above the measured market median for local visibility (80 versus 61.25). Its technical seo score is 66.67 points below the measured market median (0 versus 66.67). Observed review volume is 417 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
#6
Unrated(0 Google listing reviews)
Local Visibility
87.5
+26.25 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-89 vs median (90)
CentraCare – Plaza Midsota MedSpa was observed at position #6 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 5 businesses appeared above it in that same observation.
Why This Business Differs Online
CentraCare – Plaza Midsota MedSpa is 26.25 points above the measured market median for local visibility (87.5 versus 61.25). Its reviews score is 26.61 points below the measured market median (55.02 versus 81.63). Observed review volume is 1 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
70.79 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +9.62 points
Market Position: 80.56th percentile
Local Visibility
70
+8.75 vs market median
Technical SEO
100
+33.33 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
+504 vs median (90)
Element Dermatology was observed at position #7 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 6 businesses appeared above it in that same observation.
Why This Business Differs Online
Element Dermatology is 33.33 points above the measured market median for technical seo (100 versus 66.67). Its content coverage score is 12.5 points below the measured market median (0 versus 12.5). Observed review volume is 594 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
64.6 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +3.43 points
Market Position: 63.89th percentile
Local Visibility
65
+3.75 vs market median
Technical SEO
100
+33.33 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
+68 vs median (90)
Crafted Skin Clinic was observed at position #8 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 7 businesses appeared above it in that same observation.
Why This Business Differs Online
Crafted Skin Clinic is 33.33 points above the measured market median for technical seo (100 versus 66.67). Its entity consistency score is 25 points below the measured market median (25 versus 50). Observed review volume is 158 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
64.27 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +3.1 points
Market Position: 58.33th percentile
Local Visibility
60
-1.25 vs market median
Technical SEO
83.33
+16.66 vs market median
Content Coverage
25
+12.5 vs market median
Review Volume
0
-36 vs median (90)
WELL & Company St. Joseph was observed at position #9 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 8 businesses appeared above it in that same observation.
Why This Business Differs Online
WELL & Company St. Joseph is 16.66 points above the measured market median for technical seo (83.33 versus 66.67). Its entity consistency score is 16.67 points below the measured market median (33.33 versus 50). Observed review volume is 54 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
36.37 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -24.8 points
Market Position: 2.78th percentile
Local Visibility
55
-6.25 vs market median
Technical SEO
0
-66.67 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
-77 vs median (90)
Strongest Observed Advantage
Balanced with market baselines
Forever Young Two was observed at position #10 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 9 businesses appeared above it in that same observation.
Why This Business Differs Online
Forever Young Two's technical seo score is 66.67 points below the measured market median (0 versus 66.67). Observed review volume is 13 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
58.56 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -2.61 points
Market Position: 41.67th percentile
Local Visibility
50
-11.25 vs market median
Technical SEO
50
-16.67 vs market median
Content Coverage
25
+12.5 vs market median
Review Volume
0
-7 vs median (90)
Tina Rachelle Aesthetics was observed at position #11 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 10 businesses appeared above it in that same observation.
Why This Business Differs Online
Tina Rachelle Aesthetics is 12.5 points above the measured market median for content coverage (25 versus 12.5). Its technical seo score is 16.67 points below the measured market median (50 versus 66.67). Observed review volume is 83 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Local Visibility
72.5
+11.25 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-52 vs median (90)
Omni Cosmetic - St. Cloud was observed at position #12 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 11 businesses appeared above it in that same observation.
Why This Business Differs Online
Omni Cosmetic - St. Cloud is 11.25 points above the measured market median for local visibility (72.5 versus 61.25). Its reviews score is 8.11 points below the measured market median (73.52 versus 81.63). Observed review volume is 38 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
57.01 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -4.16 points
Market Position: 30.56th percentile
Local Visibility
40
-21.25 vs market median
Technical SEO
66.67
0 vs market median
Content Coverage
25
+12.5 vs market median
Review Volume
0
-23 vs median (90)
Epic Tan & Skin was observed at position #13 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 12 businesses appeared above it in that same observation.
- #1 Simply Serene Wellness & Aesthetics
- #2 Chapter Aesthetic Studio
- #3 Oolala Chic Aesthetics
- #4 Elite Vitality
- #5 The Vein Center & MedSpa
- #6 CentraCare – Plaza Midsota MedSpa
- #7 Element Dermatology
- #8 Crafted Skin Clinic
- #9 WELL & Company St. Joseph
- #10 Forever Young Two
- #11 Tina Rachelle Aesthetics
- #12 Omni Cosmetic - St. Cloud
Why This Business Differs Online
Epic Tan & Skin is 12.5 points above the measured market median for content coverage (25 versus 12.5). Its local visibility score is 21.25 points below the measured market median (40 versus 61.25). Observed review volume is 67 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
53.09 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -8.08 points
Market Position: 19.44th percentile
Local Visibility
35
-26.25 vs market median
Technical SEO
66.67
0 vs market median
Content Coverage
25
+12.5 vs market median
Review Volume
0
+513 vs median (90)
Daylily Spa Salon was observed at position #14 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 13 businesses appeared above it in that same observation.
- #1 Simply Serene Wellness & Aesthetics
- #2 Chapter Aesthetic Studio
- #3 Oolala Chic Aesthetics
- #4 Elite Vitality
- #5 The Vein Center & MedSpa
- #6 CentraCare – Plaza Midsota MedSpa
- #7 Element Dermatology
- #8 Crafted Skin Clinic
- #9 WELL & Company St. Joseph
- #10 Forever Young Two
- #11 Tina Rachelle Aesthetics
- #12 Omni Cosmetic - St. Cloud
- #13 Epic Tan & Skin
Why This Business Differs Online
Daylily Spa Salon is 12.5 points above the measured market median for content coverage (25 versus 12.5). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 603 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
57.51 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -3.66 points
Market Position: 36.11th percentile
Local Visibility
30
-31.25 vs market median
Technical SEO
66.67
0 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
-32 vs median (90)
Zen Head Spa was observed at position #15 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 14 businesses appeared above it in that same observation.
- #1 Simply Serene Wellness & Aesthetics
- #2 Chapter Aesthetic Studio
- #3 Oolala Chic Aesthetics
- #4 Elite Vitality
- #5 The Vein Center & MedSpa
- #6 CentraCare – Plaza Midsota MedSpa
- #7 Element Dermatology
- #8 Crafted Skin Clinic
- #9 WELL & Company St. Joseph
- #10 Forever Young Two
- #11 Tina Rachelle Aesthetics
- #12 Omni Cosmetic - St. Cloud
- #13 Epic Tan & Skin
- #14 Daylily Spa Salon
Why This Business Differs Online
Zen Head Spa is 25 points above the measured market median for entity consistency (75 versus 50). Its local visibility score is 31.25 points below the measured market median (30 versus 61.25). Observed review volume is 58 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
60.93 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -0.24 points
Market Position: 47.22th percentile
Local Visibility
62.5
+1.25 vs market median
Technical SEO
50
-16.67 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
+7 vs median (90)
Bella Vita Salt Spa was observed at position #16 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 15 businesses appeared above it in that same observation.
- #1 Simply Serene Wellness & Aesthetics
- #2 Chapter Aesthetic Studio
- #3 Oolala Chic Aesthetics
- #4 Elite Vitality
- #5 The Vein Center & MedSpa
- #6 CentraCare – Plaza Midsota MedSpa
- #7 Element Dermatology
- #8 Crafted Skin Clinic
- #9 WELL & Company St. Joseph
- #10 Forever Young Two
- #11 Tina Rachelle Aesthetics
- #12 Omni Cosmetic - St. Cloud
- #13 Epic Tan & Skin
- #14 Daylily Spa Salon
- #15 Zen Head Spa
Why This Business Differs Online
Bella Vita Salt Spa is 25 points above the measured market median for entity consistency (75 versus 50). Its technical seo score is 16.67 points below the measured market median (50 versus 66.67). Observed review volume is 97 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
#17
Unrated(0 Google listing reviews)
52.09 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -9.08 points
Market Position: 13.89th percentile
Local Visibility
60
-1.25 vs market median
Technical SEO
66.67
0 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
-33 vs median (90)
Strongest Observed Advantage
Balanced with market baselines
Aesthetics Health & Wellness Medspa was observed at position #17 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 16 businesses appeared above it in that same observation.
- #1 Simply Serene Wellness & Aesthetics
- #2 Chapter Aesthetic Studio
- #3 Oolala Chic Aesthetics
- #4 Elite Vitality
- #5 The Vein Center & MedSpa
- #6 CentraCare – Plaza Midsota MedSpa
- #7 Element Dermatology
- #8 Crafted Skin Clinic
- #9 WELL & Company St. Joseph
- #10 Forever Young Two
- #11 Tina Rachelle Aesthetics
- #12 Omni Cosmetic - St. Cloud
- #13 Epic Tan & Skin
- #14 Daylily Spa Salon
- #15 Zen Head Spa
- #16 Bella Vita Salt Spa
Why This Business Differs Online
Aesthetics Health & Wellness Medspa's entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 57 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
75.74 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +14.57 points
Market Position: 86.11th percentile
Local Visibility
57.5
-3.75 vs market median
Technical SEO
100
+33.33 vs market median
Content Coverage
50
+37.5 vs market median
Review Volume
0
+774 vs median (90)
Massage Envy was observed at position #18 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 17 businesses appeared above it in that same observation.
- #1 Simply Serene Wellness & Aesthetics
- #2 Chapter Aesthetic Studio
- #3 Oolala Chic Aesthetics
- #4 Elite Vitality
- #5 The Vein Center & MedSpa
- #6 CentraCare – Plaza Midsota MedSpa
- #7 Element Dermatology
- #8 Crafted Skin Clinic
- #9 WELL & Company St. Joseph
- #10 Forever Young Two
- #11 Tina Rachelle Aesthetics
- #12 Omni Cosmetic - St. Cloud
- #13 Epic Tan & Skin
- #14 Daylily Spa Salon
- #15 Zen Head Spa
- #16 Bella Vita Salt Spa
- #17 Aesthetics Health & Wellness Medspa
Why This Business Differs Online
Massage Envy is 37.5 points above the measured market median for content coverage (50 versus 12.5). Its local visibility score is 3.75 points below the measured market median (57.5 versus 61.25). Observed review volume is 864 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
69.33 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +8.16 points
Market Position: 75th percentile
Local Visibility
55
-6.25 vs market median
Technical SEO
66.67
0 vs market median
Content Coverage
25
+12.5 vs market median
Review Volume
0
+946 vs median (90)
L W Med Spa Massage was observed at position #19 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 18 businesses appeared above it in that same observation.
- #1 Simply Serene Wellness & Aesthetics
- #2 Chapter Aesthetic Studio
- #3 Oolala Chic Aesthetics
- #4 Elite Vitality
- #5 The Vein Center & MedSpa
- #6 CentraCare – Plaza Midsota MedSpa
- #7 Element Dermatology
- #8 Crafted Skin Clinic
- #9 WELL & Company St. Joseph
- #10 Forever Young Two
- #11 Tina Rachelle Aesthetics
- #12 Omni Cosmetic - St. Cloud
- #13 Epic Tan & Skin
- #14 Daylily Spa Salon
- #15 Zen Head Spa
- #16 Bella Vita Salt Spa
- #17 Aesthetics Health & Wellness Medspa
- #18 Massage Envy
Why This Business Differs Online
L W Med Spa Massage is 25 points above the measured market median for entity consistency (75 versus 50). Its local visibility score is 6.25 points below the measured market median (55 versus 61.25). Observed review volume is 1036 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
55.03 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -6.14 points
Market Position: 25th percentile
Local Visibility
52.5
-8.75 vs market median
Technical SEO
66.67
0 vs market median
Content Coverage
0
-12.5 vs market median
Review Volume
0
-88 vs median (90)
Strongest Observed Advantage
Balanced with market baselines
Nirvana Wellness and Spa was observed at position #20 for the "med spa in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 19 businesses appeared above it in that same observation.
- #1 Simply Serene Wellness & Aesthetics
- #2 Chapter Aesthetic Studio
- #3 Oolala Chic Aesthetics
- #4 Elite Vitality
- #5 The Vein Center & MedSpa
- #6 CentraCare – Plaza Midsota MedSpa
- #7 Element Dermatology
- #8 Crafted Skin Clinic
- #9 WELL & Company St. Joseph
- #10 Forever Young Two
- #11 Tina Rachelle Aesthetics
- #12 Omni Cosmetic - St. Cloud
- #13 Epic Tan & Skin
- #14 Daylily Spa Salon
- #15 Zen Head Spa
- #16 Bella Vita Salt Spa
- #17 Aesthetics Health & Wellness Medspa
- #18 Massage Envy
- #19 L W Med Spa Massage
Why This Business Differs Online
Nirvana Wellness and Spa's reviews score is 23.68 points below the measured market median (57.95 versus 81.63). Observed review volume is 2 versus a market median of 90; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Highest Observed Local Visibility Scores
Market Median: 61.25 · Average: 65.38 · Range: 30–100 (20 measured)
95
95
62.5
60
60
57.5
55
55
40
35
30
Service × Location Content Detection Matrix
Observed coverage of essential service and location content on sampled official websites.
| Detected Content Check | Crafted Skin Clinic | Element Dermatology | Simply Serene Wellness & Aesthetics | Nirvana Wellness and Spa | Zen Head Spa | Tina Rachelle Aesthetics | WELL & Company St. Joseph | Oolala Chic Aesthetics | Chapter Aesthetic Studio | Daylily Spa Salon | Massage Envy | Forever Young Two | L W Med Spa Massage | CentraCare – Plaza Midsota MedSpa | Epic Tan & Skin | Omni Cosmetic - St. Cloud | The Vein Center & MedSpa | Aesthetics Health & Wellness Medspa | Elite Vitality | Bella Vita Salt Spa |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Service content 18 measured | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✓ Detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | — | ✗ Not detected[1] | — | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] |
| Location content 18 measured | ✗ Not detected[1] | ✗ Not detected[1] | ✓ Detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✓ Detected[1] | ✗ Not detected[1] | ✓ Detected[1] | ✓ Detected[1] | ✓ Detected[1] | ✓ Detected[1] | ✗ Not detected[1] | ✓ Detected[1] | — | ✓ Detected[1] | — | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] |
| Service and location coverage 18 measured | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✓ Detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | — | ✗ Not detected[1] | — | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] |
| Relevant FAQs 18 measured | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✓ Detected[1] | ✗ Not detected[1] | ✓ Detected[1] | ✗ Not detected[1] | ✓ Detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | — | ✗ Not detected[1] | — | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] |
Snapshot Provenance & Methodology Disclosure
Snapshot ID: 25553cd1-49d0-4fa9-a3ab-c78089fef04a · Scoring Cutoff (asOf): 2026-09-29 01:09 UTC · Published: 2026-09-29 01:09 UTC · Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
- Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
- Local Profile (15%): Measured completeness of public local-profile information.
- Reviews (15%): Observed public rating, review volume, and review recency when measured.
- Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
- Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
- Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
- Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
- Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
- The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
- Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
- Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
- Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
- Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
- Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
- Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
- Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.