This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: mexican in St. Cloud, MN
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “mexican in St. Cloud, MN”.
Mexican Restaurants in St. Cloud, MN — compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for mexican restaurants providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
🏢 19 Providers Analyzed🎯 Market Median Score: 61.49/100⭐ Median Reviews: 472📡 645 Attributable Measurements
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City map view · St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 18
Unmapped businesses: 1
Labels show comparison position, not a new score. Geographic position is location only.
18 mapped businesses shown · 1 unmapped.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
Local Visibility: +30 above market median (100 vs 70)[1][2]
Largest Observed Gap
Technical SEO: -16.66 below market median (66.67 vs 83.33)[1][2]
Cinco de Mayo Mexican Restaurant llc was observed at position #1 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation.
Why This Business Differs Online
Cinco de Mayo Mexican Restaurant llc is 30 points above the measured market median for local visibility (100 versus 70). Its technical seo score is 16.66 points below the measured market median (66.67 versus 83.33). Observed review volume is 514 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Add descriptions to sampled pages with missing descriptions.[1][2][3]
Largest Observable Opportunity: Add descriptions to sampled pages with missing descriptions[1][2]
Local Visibility: +25 above market median (95 vs 70)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Tres Pozoles Mexican Grill was observed at position #2 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 1 business appeared above it in that same observation.
Tres Pozoles Mexican Grill is 25 points above the measured market median for local visibility (95 versus 70). Its content coverage score is 25 points below the measured market median (0 versus 25). First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility: +25 above market median (95 vs 70)[1][2]
Largest Observed Gap
No major trailing factors observed
Mexican Village Downtown was observed at position #3 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 2 businesses appeared above it in that same observation.
Mexican Village Downtown is 25 points above the measured market median for local visibility (95 versus 70). Observed review volume is 1104 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Entity Consistency: +33.33 above market median (33.33 vs 0)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
La Casita Restaurant | Mexican was observed at position #4 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 3 businesses appeared above it in that same observation.
La Casita Restaurant | Mexican is 33.33 points above the measured market median for entity consistency (33.33 versus 0). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 2444 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility: +20 above market median (90 vs 70)[1][2]
Largest Observed Gap
No major trailing factors observed
Giliberto's Mexican Taco Shop was observed at position #5 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 4 businesses appeared above it in that same observation.
Giliberto's Mexican Taco Shop is 20 points above the measured market median for local visibility (90 versus 70). Observed review volume is 3219 versus a market median of 472; this is a volume comparison, not a service-quality assessment.[1][2][3]
Local Visibility: +17.5 above market median (87.5 vs 70)[1][2]
Largest Observed Gap
Technical SEO: -33.33 below market median (50 vs 83.33)[1][2]
Don Chon Mexican Grill was observed at position #6 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 5 businesses appeared above it in that same observation.
Don Chon Mexican Grill is 17.5 points above the measured market median for local visibility (87.5 versus 70). Its technical seo score is 33.33 points below the measured market median (50 versus 83.33). Observed review volume is 538 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Local Visibility: +15 above market median (85 vs 70)[1][2]
Largest Observed Gap
No major trailing factors observed
Bravo Burrito was observed at position #7 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 6 businesses appeared above it in that same observation.
Bravo Burrito is 15 points above the measured market median for local visibility (85 versus 70). Observed review volume is 1422 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility: -5 below market median (65 vs 70)[1][2]
Taquería La Campechana | Mexican was observed at position #8 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 7 businesses appeared above it in that same observation.
Taquería La Campechana | Mexican's local visibility score is 5 points below the measured market median (65 versus 70). Observed review volume is 389 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: -33.33 below market median (50 vs 83.33)[1][2]
Los Mariachis Mexican Grill was observed at position #9 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 8 businesses appeared above it in that same observation.
Los Mariachis Mexican Grill's technical seo score is 33.33 points below the measured market median (50 versus 83.33). Observed review volume is 200 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Local Visibility: +7.5 above market median (77.5 vs 70)[1][2]
Largest Observed Gap
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
TAQUERIA Katrina 2 was observed at position #10 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 9 businesses appeared above it in that same observation.
TAQUERIA Katrina 2 is 7.5 points above the measured market median for local visibility (77.5 versus 70). Its technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 15 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Reviews: +9.65 above market median (97 vs 87.35)[1][2]
Largest Observed Gap
No major trailing factors observed
Fiesta Azul Tequila House was observed at position #11 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 10 businesses appeared above it in that same observation.
Fiesta Azul Tequila House is 9.65 points above the measured market median for reviews (97 versus 87.35). Observed review volume is 3111 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: +5.52 above market median (92.87 vs 87.35)[1][2]
Largest Observed Gap
Local Visibility: -25 below market median (45 vs 70)[1][2]
Anejos was observed at position #12 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 11 businesses appeared above it in that same observation.
Anejos is 5.52 points above the measured market median for reviews (92.87 versus 87.35). Its local visibility score is 25 points below the measured market median (45 versus 70). Observed review volume is 855 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +75 above market median (75 vs 0)[1][2]
Largest Observed Gap
Reviews: -9.53 below market median (77.82 vs 87.35)[1][2]
Brito's Burrito was observed at position #13 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 12 businesses appeared above it in that same observation.
Brito's Burrito is 75 points above the measured market median for entity consistency (75 versus 0). Its reviews score is 9.53 points below the measured market median (77.82 versus 87.35). Observed review volume is 106 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility: -35 below market median (35 vs 70)[1][2]
La Perla Market was observed at position #14 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 13 businesses appeared above it in that same observation.
La Perla Market's local visibility score is 35 points below the measured market median (35 versus 70). Observed review volume is 260 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility: -40 below market median (30 vs 70)[1][2]
Catalinas Michoacana was observed at position #15 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 14 businesses appeared above it in that same observation.
Catalinas Michoacana's local visibility score is 40 points below the measured market median (30 versus 70). Observed review volume is 199 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Taco Villa | Mexican was observed at position #16 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 15 businesses appeared above it in that same observation.
Taco Villa | Mexican is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 156 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Add current contact information to the local profile.[1][2][3]
Largest Observable Opportunity: Add current contact information to the local profile[1][2]
Reviews: -14.75 below market median (72.6 vs 87.35)[1][2]
Los Caribeños was observed at position #17 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 16 businesses appeared above it in that same observation.
Los Caribeños's reviews score is 14.75 points below the measured market median (72.6 versus 87.35). Observed review volume is 51 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Entity Consistency: +50 above market median (50 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -12.5 below market median (57.5 vs 70)[1][2]
QDOBA Mexican Eats was observed at position #18 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 17 businesses appeared above it in that same observation.
QDOBA Mexican Eats is 50 points above the measured market median for entity consistency (50 versus 0). Its local visibility score is 12.5 points below the measured market median (57.5 versus 70). Observed review volume is 439 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -15 below market median (55 vs 70)[1][2]
Chipotle Mexican Grill was observed at position #19 for the "mexican in St. Cloud, MN" search during SEOuP's October 3, 2026 observation. 18 businesses appeared above it in that same observation.
Chipotle Mexican Grill is 25 points above the measured market median for entity consistency (25 versus 0). Its local visibility score is 15 points below the measured market median (55 versus 70). Observed review volume is 1370 versus a market median of 472; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: 109f082d-2674-426e-88b9-ce96cbd50afa · Scoring Cutoff (asOf): 2026-10-03 20:45 UTC · Published: 2026-10-03 20:45 UTC · Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.