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Moving Company in St. Cloud, MN

This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.

Search captured: moving company in st cloud mn

Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “Moving Company in St. Cloud, MN”.

Moving Companies in St. Cloud, MN — compared by Google rating, reviews & local visibility

Real competitive search intelligence benchmark for moving companies providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.

🏢 17 Providers Analyzed🎯 Market Median Score: 62.91/100⭐ Median Reviews: 54📡 552 Attributable Measurements
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City map view · St. Cloud, MN

These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.

Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 16
Unmapped businesses: 1
Labels show comparison position, not a new score. Geographic position is location only.
16 mapped businesses shown · 1 unmapped.

Top 4 side by side

Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.

The rest of this comparison

Open NextDoorScore factor analysis for every listing
48.89 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -14.02 points
Market Position: 3.85th percentile
Local Visibility
100
+25 vs market median
Technical SEO
0
-83.33 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
+417 vs median (54)
Strongest Observed Advantage
Local Visibility: +25 above market median (100 vs 75)[1][2]
Largest Observed Gap
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
Midwest Moving Company was observed at position #1 for the "Moving Company in St. Cloud, MN" search during SEOuP's September 29, 2026 observation.
Why This Business Differs Online

Midwest Moving Company is 25 points above the measured market median for local visibility (100 versus 75). Its technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 471 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
74.93 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +12.02 points
Market Position: 88.46th percentile
Local Visibility
95
+20 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-38 vs median (54)
Strongest Observed Advantage
Local Visibility: +20 above market median (95 vs 75)[1][2]
Largest Observed Gap
Reviews: -7.5 below market median (64.51 vs 72.01)[1][2]
Unique Movers was observed at position #2 for the "Moving Company in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 1 business appeared above it in that same observation.
  1. #1 Midwest Moving Company
Why This Business Differs Online

Unique Movers is 20 points above the measured market median for local visibility (95 versus 75). Its reviews score is 7.5 points below the measured market median (64.51 versus 72.01). Observed review volume is 16 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility
90
+15 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
+103 vs median (54)
Strongest Observed Advantage
Local Visibility: +15 above market median (90 vs 75)[1][2]
Largest Observed Gap
No major trailing factors observed
Two Men and a Truck Moving was observed at position #3 for the "Moving Company in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 2 businesses appeared above it in that same observation.
  1. #1 Midwest Moving Company
  2. #2 Unique Movers
Why This Business Differs Online

Two Men and a Truck Moving is 15 points above the measured market median for local visibility (90 versus 75). Observed review volume is 157 versus a market median of 54; this is a volume comparison, not a service-quality assessment.[1][2][3]

#4
Unrated(0 Google listing reviews)
67.97 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +5.06 points
Market Position: 57.69th percentile
Local Visibility
85
+10 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+22 vs median (54)
Strongest Observed Advantage
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
JK Moving MN was observed at position #4 for the "Moving Company in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 3 businesses appeared above it in that same observation.
  1. #1 Midwest Moving Company
  2. #2 Unique Movers
  3. #3 Two Men and a Truck Moving
Why This Business Differs Online

JK Moving MN is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 76 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
75.91 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +13 points
Market Position: 96.15th percentile
Local Visibility
87.5
+12.5 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
50
+25 vs market median
Review Volume
0
+6 vs median (54)
Strongest Observed Advantage
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
Red's Transfer & Storage Inc. was observed at position #6 for the "Moving Company in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 4 businesses appeared above it in that same observation.
  1. #1 Midwest Moving Company
  2. #2 Unique Movers
  3. #3 Two Men and a Truck Moving
  4. #4 JK Moving MN
Why This Business Differs Online

Red's Transfer & Storage Inc. is 25 points above the measured market median for content coverage (50 versus 25). Observed review volume is 60 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility
85
+10 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-40 vs median (54)
Strongest Observed Advantage
Local Visibility: +10 above market median (85 vs 75)[1][2]
Largest Observed Gap
Reviews: -3.41 below market median (68.6 vs 72.01)[1][2]
Allied Van Lines was observed at position #7 for the "Moving Company in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 5 businesses appeared above it in that same observation.
  1. #1 Midwest Moving Company
  2. #2 Unique Movers
  3. #3 Two Men and a Truck Moving
  4. #4 JK Moving MN
  5. #6 Red's Transfer & Storage Inc.
Why This Business Differs Online

Allied Van Lines is 10 points above the measured market median for local visibility (85 versus 75). Its reviews score is 3.41 points below the measured market median (68.6 versus 72.01). Observed review volume is 14 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
#9
Unrated(0 Google listing reviews)
62.91 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: 0 points
Market Position: 50th percentile
Local Visibility
80
+5 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
50
+25 vs market median
Review Volume
0
-50 vs median (54)
Strongest Observed Advantage
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
U-Pack was observed at position #9 for the "Moving Company in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 6 businesses appeared above it in that same observation.
  1. #1 Midwest Moving Company
  2. #2 Unique Movers
  3. #3 Two Men and a Truck Moving
  4. #4 JK Moving MN
  5. #6 Red's Transfer & Storage Inc.
  6. #7 Allied Van Lines
Why This Business Differs Online

U-Pack is 25 points above the measured market median for content coverage (50 versus 25). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 4 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
71.72 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +8.81 points
Market Position: 73.08th percentile
Local Visibility
77.5
+2.5 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+71 vs median (54)
Strongest Observed Advantage
Entity Consistency: +33.34 above market median (66.67 vs 33.33)[1][2]
Largest Observed Gap
No major trailing factors observed
U-Haul Moving & Storage of St Cloud was observed at position #10 for the "Moving Company in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 7 businesses appeared above it in that same observation.
  1. #1 Midwest Moving Company
  2. #2 Unique Movers
  3. #3 Two Men and a Truck Moving
  4. #4 JK Moving MN
  5. #6 Red's Transfer & Storage Inc.
  6. #7 Allied Van Lines
  7. #9 U-Pack
Why This Business Differs Online

U-Haul Moving & Storage of St Cloud is 33.34 points above the measured market median for entity consistency (66.67 versus 33.33). Observed review volume is 125 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
71.16 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +8.25 points
Market Position: 65.38th percentile
Local Visibility
75
0 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-25 vs median (54)
Strongest Observed Advantage
Entity Consistency: +33.34 above market median (66.67 vs 33.33)[1][2]
Largest Observed Gap
Reviews: -0.39 below market median (71.62 vs 72.01)[1][2]
His Workmanship - Saint Cloud was observed at position #11 for the "Moving Company in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 8 businesses appeared above it in that same observation.
  1. #1 Midwest Moving Company
  2. #2 Unique Movers
  3. #3 Two Men and a Truck Moving
  4. #4 JK Moving MN
  5. #6 Red's Transfer & Storage Inc.
  6. #7 Allied Van Lines
  7. #9 U-Pack
  8. #10 U-Haul Moving & Storage of St Cloud
Why This Business Differs Online

His Workmanship - Saint Cloud is 33.34 points above the measured market median for entity consistency (66.67 versus 33.33). Its reviews score is 0.39 points below the measured market median (71.62 versus 72.01). Observed review volume is 29 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility
45
-30 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
+95 vs median (54)
Strongest Observed Advantage
Reviews: +13.26 above market median (85.27 vs 72.01)[1][2]
Largest Observed Gap
Local Visibility: -30 below market median (45 vs 75)[1][2]
Two Men and a Junk Truck was observed at position #12 for the "Moving Company in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 9 businesses appeared above it in that same observation.
  1. #1 Midwest Moving Company
  2. #2 Unique Movers
  3. #3 Two Men and a Truck Moving
  4. #4 JK Moving MN
  5. #6 Red's Transfer & Storage Inc.
  6. #7 Allied Van Lines
  7. #9 U-Pack
  8. #10 U-Haul Moving & Storage of St Cloud
  9. #11 His Workmanship - Saint Cloud
Why This Business Differs Online

Two Men and a Junk Truck is 13.26 points above the measured market median for reviews (85.27 versus 72.01). Its local visibility score is 30 points below the measured market median (45 versus 75). Observed review volume is 149 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
72.22 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +9.31 points
Market Position: 80.77th percentile
Local Visibility
70
-5 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
0 vs median (54)
Strongest Observed Advantage
Entity Consistency: +41.67 above market median (75 vs 33.33)[1][2]
Largest Observed Gap
Local Visibility: -5 below market median (70 vs 75)[1][2]
U-Haul Moving & Storage of West Side Saint Cloud was observed at position #13 for the "Moving Company in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 10 businesses appeared above it in that same observation.
  1. #1 Midwest Moving Company
  2. #2 Unique Movers
  3. #3 Two Men and a Truck Moving
  4. #4 JK Moving MN
  5. #6 Red's Transfer & Storage Inc.
  6. #7 Allied Van Lines
  7. #9 U-Pack
  8. #10 U-Haul Moving & Storage of St Cloud
  9. #11 His Workmanship - Saint Cloud
  10. #12 Two Men and a Junk Truck
Why This Business Differs Online

U-Haul Moving & Storage of West Side Saint Cloud is 41.67 points above the measured market median for entity consistency (75 versus 33.33). Its local visibility score is 5 points below the measured market median (70 versus 75). First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
59.63 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -3.28 points
Market Position: 26.92th percentile
Local Visibility
35
-40 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+432 vs median (54)
Strongest Observed Advantage
Reviews: +17.78 above market median (89.79 vs 72.01)[1][2]
Largest Observed Gap
Local Visibility: -40 below market median (35 vs 75)[1][2]
College Muscle Movers was observed at position #14 for the "Moving Company in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 11 businesses appeared above it in that same observation.
  1. #1 Midwest Moving Company
  2. #2 Unique Movers
  3. #3 Two Men and a Truck Moving
  4. #4 JK Moving MN
  5. #6 Red's Transfer & Storage Inc.
  6. #7 Allied Van Lines
  7. #9 U-Pack
  8. #10 U-Haul Moving & Storage of St Cloud
  9. #11 His Workmanship - Saint Cloud
  10. #12 Two Men and a Junk Truck
  11. #13 U-Haul Moving & Storage of West Side Saint Cloud
Why This Business Differs Online

College Muscle Movers is 17.78 points above the measured market median for reviews (89.79 versus 72.01). Its local visibility score is 40 points below the measured market median (35 versus 75). Observed review volume is 486 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
50.09 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -12.82 points
Market Position: 11.54th percentile
Local Visibility
65
-10 vs market median
Technical SEO
66.67
-16.66 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-53 vs median (54)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Reviews: -46.99 below market median (25.02 vs 72.01)[1][2]
Why This Business Differs Online

Go Mini's of St Cloud, MN's reviews score is 46.99 points below the measured market median (25.02 versus 72.01). Observed review volume is 1 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
54.75 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -8.16 points
Market Position: 19.23th percentile
Local Visibility
62.5
-12.5 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-53 vs median (54)
Strongest Observed Advantage
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Reviews: -56.99 below market median (15.02 vs 72.01)[1][2]
Collegeboxes at U-Haul Moving & Storage of St Cloud was observed at position #16 for the "Moving Company in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 13 businesses appeared above it in that same observation.
  1. #1 Midwest Moving Company
  2. #2 Unique Movers
  3. #3 Two Men and a Truck Moving
  4. #4 JK Moving MN
  5. #6 Red's Transfer & Storage Inc.
  6. #7 Allied Van Lines
  7. #9 U-Pack
  8. #10 U-Haul Moving & Storage of St Cloud
  9. #11 His Workmanship - Saint Cloud
  10. #12 Two Men and a Junk Truck
  11. #13 U-Haul Moving & Storage of West Side Saint Cloud
  12. #14 College Muscle Movers
  13. #15 Go Mini's of St Cloud, MN
Why This Business Differs Online

Collegeboxes at U-Haul Moving & Storage of St Cloud is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its reviews score is 56.99 points below the measured market median (15.02 versus 72.01). Observed review volume is 1 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
61.47 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -1.44 points
Market Position: 38.46th percentile
Local Visibility
20
-55 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+1,017 vs median (54)
Strongest Observed Advantage
Reviews: +24.99 above market median (97 vs 72.01)[1][2]
Largest Observed Gap
Local Visibility: -55 below market median (20 vs 75)[1][2]
Why This Business Differs Online

Matt's Moving Company is 24.99 points above the measured market median for reviews (97 versus 72.01). Its local visibility score is 55 points below the measured market median (20 versus 75). Observed review volume is 1071 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility
55
-20 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-54 vs median (54)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Reviews: -72.01 below market median (0 vs 72.01)[1][2]
Why This Business Differs Online

Tom's Trucking & Hauling's reviews score is 72.01 points below the measured market median (0 versus 72.01). Observed review volume is 0 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
61.47 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -1.44 points
Market Position: 38.46th percentile
Local Visibility
52.5
-22.5 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-47 vs median (54)
Strongest Observed Advantage
Entity Consistency: +33.34 above market median (66.67 vs 33.33)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Why This Business Differs Online

U-Box at U-Haul is 33.34 points above the measured market median for entity consistency (66.67 versus 33.33). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 7 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]

Who Has the Advantage? Factor Leaderboards

Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.

Service × Location Content Detection Matrix

Observed coverage of essential service and location content on sampled official websites.

Detected Content CheckHis Workmanship - Saint CloudCollege Muscle MoversU-Haul Moving & Storage of West Side Saint CloudMidwest Moving CompanyUnique MoversGo Mini's of St Cloud, MNAllied Van LinesJK Moving MNTwo Men and a Truck MovingMatt's Moving CompanyTwo Men and a Junk TruckU-PackU-Haul Moving & Storage of St CloudU-Box at U-HaulRed's Transfer & Storage Inc.Collegeboxes at U-Haul Moving & Storage of St CloudTom's Trucking & Hauling
Service content
13 measured
✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]—✓ Detected[1]—✓ Detected[1]—✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]—
Location content
13 measured
✓ Detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]—✗ Not detected[1]—✓ Detected[1]✓ Detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]—
Service and location coverage
13 measured
✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]—✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—
Relevant FAQs
13 measured
✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]—✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—

Snapshot Provenance & Methodology Disclosure

Snapshot ID: 41bf6da5-a866-4640-aedb-0f17f1a60b97 · Scoring Cutoff (asOf): 2026-09-29 01:14 UTC · Published: 2026-09-29 01:14 UTC · Methodology Version: 1.1.0

This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.

View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
  • Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
  • Local Profile (15%): Measured completeness of public local-profile information.
  • Reviews (15%): Observed public rating, review volume, and review recency when measured.
  • Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
  • Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
  • Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
  • Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
  • Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
  • The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
  • Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
  • Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
  • Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
  • Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
  • Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
  • Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
  • Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.

Related services in St. Cloud

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