This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: Personal Injury Lawyer in St. Cloud, MN
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: βPersonal Injury Lawyer in St. Cloud, MNβ.
Personal Injury Lawyers in St. Cloud, MN β compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for personal injury lawyers providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
π’ 19 Providers Analyzedπ― Market Median Score: 65.02/100β Median Reviews: 57π‘ 697 Attributable Measurements
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City map view Β· St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only β it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 19
Labels show comparison position, not a new score. Geographic position is location only.
19 mapped businesses shown.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
Content Coverage: +75 above market median (100 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
Nelson Personal Injury, LLC -St Cloud Office was observed at position #1 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation.
Why This Business Differs Online
Nelson Personal Injury, LLC -St Cloud Office is 75 points above the measured market median for content coverage (100 versus 25). Observed review volume is 148 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Add accurate LocalBusiness structured data.[1][2][3]
Largest Observable Opportunity: Add accurate LocalBusiness structured data[1][2]
Entity Consistency: +41.67 above market median (75 vs 33.33)[1][2]
Largest Observed Gap
No major trailing factors observed
Schwebel, Goetz & Sieben, P.A. was observed at position #2 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 1 business appeared above it in that same observation.
Schwebel, Goetz & Sieben, P.A. is 41.67 points above the measured market median for entity consistency (75 versus 33.33). Observed review volume is 538 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Content Coverage: +75 above market median (100 vs 25)[1][2]
Largest Observed Gap
Reviews: -2.25 below market median (75.14 vs 77.39)[1][2]
Hall Law Personal Injury Attorneys St. Cloud was observed at position #3 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 2 businesses appeared above it in that same observation.
Hall Law Personal Injury Attorneys St. Cloud is 75 points above the measured market median for content coverage (100 versus 25). Its reviews score is 2.25 points below the measured market median (75.14 versus 77.39). Observed review volume is 55 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Entity Consistency: +16.67 above market median (50 vs 33.33)[1][2]
Largest Observed Gap
No major trailing factors observed
Bradshaw & Bryant PLLC was observed at position #4 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 3 businesses appeared above it in that same observation.
Bradshaw & Bryant PLLC is 16.67 points above the measured market median for entity consistency (50 versus 33.33). Observed review volume is 139 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +15 above market median (90 vs 75)[1][2]
Largest Observed Gap
No major trailing factors observed
Heller & Thyen, P.A. was observed at position #5 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 4 businesses appeared above it in that same observation.
Heller & Thyen, P.A. is 15 points above the measured market median for local visibility (90 versus 75). Observed review volume is 160 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +12.5 above market median (87.5 vs 75)[1][2]
Largest Observed Gap
No major trailing factors observed
Malone Bailey was observed at position #6 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 5 businesses appeared above it in that same observation.
Reviews: -14.02 below market median (63.37 vs 77.39)[1][2]
Meshbesher & Spence was observed at position #7 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 6 businesses appeared above it in that same observation.
Meshbesher & Spence's reviews score is 14.02 points below the measured market median (63.37 versus 77.39). Observed review volume is 28 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Entity Consistency: +16.67 above market median (50 vs 33.33)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
LifeBack Law Firm, P.A. was observed at position #8 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 7 businesses appeared above it in that same observation.
LifeBack Law Firm, P.A. is 16.67 points above the measured market median for entity consistency (50 versus 33.33). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 343 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Local Visibility: +5 above market median (80 vs 75)[1][2]
Largest Observed Gap
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
Roberts Law Firm, PLLC was observed at position #9 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 8 businesses appeared above it in that same observation.
Roberts Law Firm, PLLC is 5 points above the measured market median for local visibility (80 versus 75). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 23 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +2.5 above market median (77.5 vs 75)[1][2]
Largest Observed Gap
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
PCG Law was observed at position #10 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 9 businesses appeared above it in that same observation.
PCG Law is 2.5 points above the measured market median for local visibility (77.5 versus 75). Its technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 33 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Quinlivan & Hughes, P.A. was observed at position #11 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 10 businesses appeared above it in that same observation.
Quinlivan & Hughes, P.A. is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 38 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Reviews: -10.06 below market median (67.33 vs 77.39)[1][2]
Rinke Noonan was observed at position #12 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 11 businesses appeared above it in that same observation.
Rinke Noonan's reviews score is 10.06 points below the measured market median (67.33 versus 77.39). Observed review volume is 37 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
Burns Law Office was observed at position #13 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 12 businesses appeared above it in that same observation.
Burns Law Office's entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 5 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Reviews: -77.39 below market median (0 vs 77.39)[1][2]
Jeffrey Dean Law Office was observed at position #14 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 13 businesses appeared above it in that same observation.
Jeffrey Dean Law Office's reviews score is 77.39 points below the measured market median (0 versus 77.39). Observed review volume is 0 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
Gabrielson Law Offices, LTD was observed at position #15 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 14 businesses appeared above it in that same observation.
Gabrielson Law Offices, LTD's technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 15 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Reviews: +0.6 above market median (77.99 vs 77.39)[1][2]
Largest Observed Gap
Local Visibility: -12.5 below market median (62.5 vs 75)[1][2]
Attorney Justin Braulick was observed at position #16 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 15 businesses appeared above it in that same observation.
Attorney Justin Braulick is 0.6 points above the measured market median for reviews (77.99 versus 77.39). Its local visibility score is 12.5 points below the measured market median (62.5 versus 75). Observed review volume is 62 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -60 below market median (15 vs 75)[1][2]
Bennerotte & Associates, P.A. was observed at position #18 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 16 businesses appeared above it in that same observation.
Bennerotte & Associates, P.A. is 25 points above the measured market median for content coverage (50 versus 25). Its local visibility score is 60 points below the measured market median (15 versus 75). Observed review volume is 487 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +16.67 above market median (50 vs 33.33)[1][2]
Largest Observed Gap
Local Visibility: -65 below market median (10 vs 75)[1][2]
Sand Law, LLC was observed at position #19 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 17 businesses appeared above it in that same observation.
Sand Law, LLC is 16.67 points above the measured market median for entity consistency (50 versus 33.33). Its local visibility score is 65 points below the measured market median (10 versus 75). Observed review volume is 411 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Content Coverage: +75 above market median (100 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -70 below market median (5 vs 75)[1][2]
Hall Law Personal Injury Attorneys Minneapolis was observed at position #20 for the "Personal Injury Lawyer in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 18 businesses appeared above it in that same observation.
Hall Law Personal Injury Attorneys Minneapolis is 75 points above the measured market median for content coverage (100 versus 25). Its local visibility score is 70 points below the measured market median (5 versus 75). Observed review volume is 100 versus a market median of 57; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: 322cee41-85c2-480a-b13b-0f009ae36ce7 Β· Scoring Cutoff (asOf): 2026-09-24 09:42 UTC Β· Published: 2026-09-24 09:42 UTC Β· Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0β100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 Γ 100. Review volume scores min(100, log10(count + 1) / 3 Γ 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) Γ 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) Γ 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 Γ (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.