This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: Pest Control in St. Cloud, MN
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: βPest Control in St. Cloud, MNβ.
Pest Control Companies in St. Cloud, MN β compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for pest control companies providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
π’ 11 Providers Analyzedπ― Market Median Score: 67.2/100β Median Reviews: 24π‘ 375 Attributable Measurements
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City map view Β· St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only β it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 9
Unmapped businesses: 2
Labels show comparison position, not a new score. Geographic position is location only.
9 mapped businesses shown Β· 2 unmapped.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
Valor Pest Solutions was observed at position #1 for the "Pest Control in St. Cloud, MN" search during SEOuP's September 24, 2026 observation.
Why This Business Differs Online
Valor Pest Solutions is 50 points above the measured market median for content coverage (75 versus 25). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 103 versus a market median of 24; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Content Coverage: +75 above market median (100 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
Greenix Pest Control was observed at position #2 for the "Pest Control in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 1 business appeared above it in that same observation.
Greenix Pest Control is 75 points above the measured market median for content coverage (100 versus 25). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 40 versus a market median of 24; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +10 above market median (90 vs 80)[1][2]
Largest Observed Gap
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
Local Pest Control Company was observed at position #3 for the "Pest Control in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 2 businesses appeared above it in that same observation.
Local Pest Control Company is 10 points above the measured market median for local visibility (90 versus 80). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 1 versus a market median of 24; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +5 above market median (85 vs 80)[1][2]
Largest Observed Gap
Reviews: -7.8 below market median (64.08 vs 71.88)[1][2]
Adam's Pest Control was observed at position #4 for the "Pest Control in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 3 businesses appeared above it in that same observation.
Adam's Pest Control is 5 points above the measured market median for local visibility (85 versus 80). Its reviews score is 7.8 points below the measured market median (64.08 versus 71.88). Observed review volume is 6 versus a market median of 24; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Godfather's Exterminating, Inc. was observed at position #5 for the "Pest Control in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 4 businesses appeared above it in that same observation.
Godfather's Exterminating, Inc.'s local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 15 versus a market median of 24; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Content Coverage: +75 above market median (100 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -5 below market median (75 vs 80)[1][2]
Valley Green Companies was observed at position #6 for the "Pest Control in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 5 businesses appeared above it in that same observation.
Valley Green Companies is 75 points above the measured market median for content coverage (100 versus 25). Its local visibility score is 5 points below the measured market median (75 versus 80). Observed review volume is 123 versus a market median of 24; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Ground Control was observed at position #7 for the "Pest Control in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 6 businesses appeared above it in that same observation.
Ground Control is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 11 versus a market median of 24; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Technical SEO: -50 below market median (33.33 vs 83.33)[1][2]
Watch Dog Goose Patrol, LLC was observed at position #8 for the "Pest Control in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 7 businesses appeared above it in that same observation.
Watch Dog Goose Patrol, LLC's technical seo score is 50 points below the measured market median (33.33 versus 83.33). Observed review volume is 3 versus a market median of 24; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Ground Control was observed at position #10 for the "Pest Control in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 8 businesses appeared above it in that same observation.
Ground Control is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its content coverage score is 25 points below the measured market median (0 versus 25). First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
Reviews: +11.02 above market median (82.9 vs 71.88)[1][2]
Largest Observed Gap
Local Visibility: -30 below market median (50 vs 80)[1][2]
Francis Animal And Pest Control was observed at position #11 for the "Pest Control in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 9 businesses appeared above it in that same observation.
Francis Animal And Pest Control is 11.02 points above the measured market median for reviews (82.9 versus 71.88). Its local visibility score is 30 points below the measured market median (50 versus 80). Observed review volume is 187 versus a market median of 24; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +41.67 above market median (75 vs 33.33)[1][2]
Largest Observed Gap
Local Visibility: -35 below market median (45 vs 80)[1][2]
The Mosquito Militia & Mid-Sota Wildlife Ops was observed at position #12 for the "Pest Control in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 10 businesses appeared above it in that same observation.
The Mosquito Militia & Mid-Sota Wildlife Ops is 41.67 points above the measured market median for entity consistency (75 versus 33.33). Its local visibility score is 35 points below the measured market median (45 versus 80). Observed review volume is 37 versus a market median of 24; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: ce7477bf-ad40-44f3-9356-041d8d8e0d18 Β· Scoring Cutoff (asOf): 2026-09-24 09:44 UTC Β· Published: 2026-09-24 09:44 UTC Β· Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0β100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 Γ 100. Review volume scores min(100, log10(count + 1) / 3 Γ 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) Γ 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) Γ 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 Γ (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.