This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: real estate agent in st cloud mn
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “real estate agent in in St. Cloud, MN”.
Real Estate Agents in St. Cloud, MN — compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for real estate agents providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
🏢 20 Providers Analyzed🎯 Market Median Score: 52.25/100⭐ Median Reviews: 47📡 568 Attributable Measurements
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City map view · St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 20
Labels show comparison position, not a new score. Geographic position is location only.
20 mapped businesses shown.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
Local Visibility: +23.75 above market median (100 vs 76.25)[1][2]
Largest Observed Gap
Technical SEO: -8.34 below market median (50 vs 58.34)[1][2]
Skip Halverson, Broker/Realtor, RE/MAX Results was observed at position #1 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation.
Why This Business Differs Online
Skip Halverson, Broker/Realtor, RE/MAX Results is 23.75 points above the measured market median for local visibility (100 versus 76.25). Its technical seo score is 8.34 points below the measured market median (50 versus 58.34). Observed review volume is 112 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Local Visibility: +21.25 above market median (97.5 vs 76.25)[1][2]
Largest Observed Gap
No major trailing factors observed
Summit Real Estate Team was observed at position #2 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 1 business appeared above it in that same observation.
Summit Real Estate Team is 21.25 points above the measured market median for local visibility (97.5 versus 76.25). Observed review volume is 97 versus a market median of 47; this is a volume comparison, not a service-quality assessment.[1][2][3]
Local Visibility: +18.75 above market median (95 vs 76.25)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Stella Scholl Premier Real Estate Services was observed at position #3 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 2 businesses appeared above it in that same observation.
Stella Scholl Premier Real Estate Services is 18.75 points above the measured market median for local visibility (95 versus 76.25). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 75 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Local Visibility: +16.25 above market median (92.5 vs 76.25)[1][2]
Largest Observed Gap
No major trailing factors observed
Premier Real Estate Services was observed at position #4 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 3 businesses appeared above it in that same observation.
Premier Real Estate Services is 16.25 points above the measured market median for local visibility (92.5 versus 76.25). Observed review volume is 290 versus a market median of 47; this is a volume comparison, not a service-quality assessment.[1][2][3]
Entity Consistency: +66.67 above market median (66.67 vs 0)[1][2]
Largest Observed Gap
Technical SEO: -8.34 below market median (50 vs 58.34)[1][2]
The Janel Morgan Team - Morgan & Co. was observed at position #5 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 4 businesses appeared above it in that same observation.
The Janel Morgan Team - Morgan & Co. is 66.67 points above the measured market median for entity consistency (66.67 versus 0). Its technical seo score is 8.34 points below the measured market median (50 versus 58.34). Observed review volume is 205 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Local Visibility: +11.25 above market median (87.5 vs 76.25)[1][2]
Largest Observed Gap
Reviews: -3.16 below market median (74.86 vs 78.02)[1][2]
Sarah Neu Real Estate was observed at position #6 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 5 businesses appeared above it in that same observation.
Sarah Neu Real Estate is 11.25 points above the measured market median for local visibility (87.5 versus 76.25). Its reviews score is 3.16 points below the measured market median (74.86 versus 78.02). Observed review volume is 30 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility: +8.75 above market median (85 vs 76.25)[1][2]
Largest Observed Gap
Reviews: -3.9 below market median (74.12 vs 78.02)[1][2]
Chuck Zwilling, Becca Ruegemer- RE/MAX Results REALTORs was observed at position #7 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 6 businesses appeared above it in that same observation.
Chuck Zwilling, Becca Ruegemer- RE/MAX Results REALTORs is 8.75 points above the measured market median for local visibility (85 versus 76.25). Its reviews score is 3.9 points below the measured market median (74.12 versus 78.02). Observed review volume is 27 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility: +6.25 above market median (82.5 vs 76.25)[1][2]
Largest Observed Gap
Reviews: -8.65 below market median (69.37 vs 78.02)[1][2]
Edina Realty - St. Cloud Real Estate Agency was observed at position #8 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 7 businesses appeared above it in that same observation.
Edina Realty - St. Cloud Real Estate Agency is 6.25 points above the measured market median for local visibility (82.5 versus 76.25). Its reviews score is 8.65 points below the measured market median (69.37 versus 78.02). Observed review volume is 28 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Entity Consistency: +33.33 above market median (33.33 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
Trust Real Estate Company LLC was observed at position #9 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 8 businesses appeared above it in that same observation.
Trust Real Estate Company LLC is 33.33 points above the measured market median for entity consistency (33.33 versus 0). Observed review volume is 57 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Reviews: +2.23 above market median (80.25 vs 78.02)[1][2]
Largest Observed Gap
No major trailing factors observed
Deborah Baier Real Estate Associate Broker GRI was observed at position #10 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 9 businesses appeared above it in that same observation.
Deborah Baier Real Estate Associate Broker GRI is 2.23 points above the measured market median for reviews (80.25 versus 78.02). Observed review volume is 74 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: -2.29 below market median (75.73 vs 78.02)[1][2]
The George Moore Group was observed at position #11 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 10 businesses appeared above it in that same observation.
The George Moore Group's reviews score is 2.29 points below the measured market median (75.73 versus 78.02). Observed review volume is 34 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Technical SEO: -25.01 below market median (33.33 vs 58.34)[1][2]
Tim Loso - Central MN Realty, LLC was observed at position #12 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 11 businesses appeared above it in that same observation.
Tim Loso - Central MN Realty, LLC is 25 points above the measured market median for content coverage (25 versus 0). Its technical seo score is 25.01 points below the measured market median (33.33 versus 58.34). Observed review volume is 36 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Technical SEO: -58.34 below market median (0 vs 58.34)[1][2]
Melissa Greene, MN Real Estate Agent was observed at position #13 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 12 businesses appeared above it in that same observation.
Melissa Greene, MN Real Estate Agent's technical seo score is 58.34 points below the measured market median (0 versus 58.34). First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Local Visibility: -8.75 below market median (67.5 vs 76.25)[1][2]
The Morrison Team | Realtors | RE/MAX Results was observed at position #14 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 13 businesses appeared above it in that same observation.
The Morrison Team | Realtors | RE/MAX Results's local visibility score is 8.75 points below the measured market median (67.5 versus 76.25). First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +66.67 above market median (66.67 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -11.25 below market median (65 vs 76.25)[1][2]
Coldwell Banker Realty - St. Cloud / Sartell was observed at position #15 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 14 businesses appeared above it in that same observation.
Coldwell Banker Realty - St. Cloud / Sartell is 66.67 points above the measured market median for entity consistency (66.67 versus 0). Its local visibility score is 11.25 points below the measured market median (65 versus 76.25). Observed review volume is 29 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -51.25 below market median (25 vs 76.25)[1][2]
Shanelle Monreal - REALTOR® was observed at position #16 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 15 businesses appeared above it in that same observation.
Shanelle Monreal - REALTOR® is 25 points above the measured market median for content coverage (25 versus 0). Its local visibility score is 51.25 points below the measured market median (25 versus 76.25). Observed review volume is 86 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +33.33 above market median (33.33 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -56.25 below market median (20 vs 76.25)[1][2]
VoigtJohnson Real Estate was observed at position #17 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 16 businesses appeared above it in that same observation.
VoigtJohnson Real Estate is 33.33 points above the measured market median for entity consistency (33.33 versus 0). Its local visibility score is 56.25 points below the measured market median (20 versus 76.25). Observed review volume is 112 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: +8.33 above market median (66.67 vs 58.34)[1][2]
Largest Observed Gap
Local Visibility: -18.75 below market median (57.5 vs 76.25)[1][2]
Becky Essery, Coldwell Banker Realty was observed at position #18 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 17 businesses appeared above it in that same observation.
Becky Essery, Coldwell Banker Realty is 8.33 points above the measured market median for technical seo (66.67 versus 58.34). Its local visibility score is 18.75 points below the measured market median (57.5 versus 76.25). Observed review volume is 26 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: -58.34 below market median (0 vs 58.34)[1][2]
Central MN Realty was observed at position #19 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 18 businesses appeared above it in that same observation.
Central MN Realty's technical seo score is 58.34 points below the measured market median (0 versus 58.34). Observed review volume is 16 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Entity Consistency: +33.33 above market median (33.33 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -23.75 below market median (52.5 vs 76.25)[1][2]
Your Next Place Real Estate was observed at position #20 for the "real estate agent in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 19 businesses appeared above it in that same observation.
Your Next Place Real Estate is 33.33 points above the measured market median for entity consistency (33.33 versus 0). Its local visibility score is 23.75 points below the measured market median (52.5 versus 76.25). Observed review volume is 3 versus a market median of 47; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: a582a0f9-4e32-4d69-8084-fe6ce4f10c54 · Scoring Cutoff (asOf): 2026-09-29 01:13 UTC · Published: 2026-09-29 01:13 UTC · Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.