Skip to content
For ResidentsFor Business Owners
Purpose-built comparison

storage facility in in St. Cloud, MN

This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.

Search captured: storage facility in st cloud mn

Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “storage facility in in St. Cloud, MN”.

Storage Facilities in St. Cloud, MN — compared by Google rating, reviews & local visibility

Real competitive search intelligence benchmark for storage facilities providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.

🏢 16 Providers Analyzed🎯 Market Median Score: 67.24/100⭐ Median Reviews: 28.5📡 632 Attributable Measurements
Sort Comparison By:

City map view · St. Cloud, MN

These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.

Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 16
Labels show comparison position, not a new score. Geographic position is location only.
16 mapped businesses shown.

Top 4 side by side

Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.

The rest of this comparison

Open NextDoorScore factor analysis for every listing
#1
Unrated(0 Google listing reviews)
62.13 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -5.11 points
Market Position: 34.38th percentile
Local Visibility
100
+26.25 vs market median
Technical SEO
66.67
-16.66 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-5.5 vs median (28.5)
Strongest Observed Advantage
Local Visibility: +26.25 above market median (100 vs 73.75)[1][2]
Largest Observed Gap
Entity Consistency: -41.67 below market median (0 vs 41.67)[1][2]
StorageLink was observed at position #1 for the "storage facility in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation.
Why This Business Differs Online

StorageLink is 26.25 points above the measured market median for local visibility (100 versus 73.75). Its entity consistency score is 41.67 points below the measured market median (0 versus 41.67). Observed review volume is 23 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
74.26 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +7.02 points
Market Position: 96.88th percentile
Local Visibility
85
+11.25 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+30.5 vs median (28.5)
Strongest Observed Advantage
Entity Consistency: +33.33 above market median (75 vs 41.67)[1][2]
Largest Observed Gap
No major trailing factors observed
Storage Rentals of America was observed at position #4 for the "storage facility in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 1 business appeared above it in that same observation.
  1. #1 StorageLink
Why This Business Differs Online

Storage Rentals of America is 33.33 points above the measured market median for entity consistency (75 versus 41.67). Observed review volume is 59 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
69.02 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +1.78 points
Market Position: 65.63th percentile
Local Visibility
87.5
+13.75 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-15.5 vs median (28.5)
Strongest Observed Advantage
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Viking Self Storage was observed at position #6 for the "storage facility in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 2 businesses appeared above it in that same observation.
  1. #1 StorageLink
  2. #4 Storage Rentals of America
Why This Business Differs Online

Viking Self Storage is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 13 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
71.29 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +4.05 points
Market Position: 78.13th percentile
Local Visibility
85
+11.25 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
50
+25 vs market median
Review Volume
0
+9.5 vs median (28.5)
Strongest Observed Advantage
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -8.34 below market median (33.33 vs 41.67)[1][2]
Premier Self Storage was observed at position #7 for the "storage facility in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 3 businesses appeared above it in that same observation.
  1. #1 StorageLink
  2. #4 Storage Rentals of America
  3. #6 Viking Self Storage
Why This Business Differs Online

Premier Self Storage is 25 points above the measured market median for content coverage (50 versus 25). Its entity consistency score is 8.34 points below the measured market median (33.33 versus 41.67). Observed review volume is 38 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
69.21 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +1.97 points
Market Position: 71.88th percentile
Local Visibility
82.5
+8.75 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
75
+50 vs market median
Review Volume
0
+3.5 vs median (28.5)
Strongest Observed Advantage
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -41.67 below market median (0 vs 41.67)[1][2]
InTown Self Storage was observed at position #8 for the "storage facility in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 4 businesses appeared above it in that same observation.
  1. #1 StorageLink
  2. #4 Storage Rentals of America
  3. #6 Viking Self Storage
  4. #7 Premier Self Storage
Why This Business Differs Online

InTown Self Storage is 50 points above the measured market median for content coverage (75 versus 25). Its entity consistency score is 41.67 points below the measured market median (0 versus 41.67). Observed review volume is 32 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
54.75 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -12.49 points
Market Position: 28.13th percentile
Local Visibility
80
+6.25 vs market median
Technical SEO
50
-33.33 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-19.5 vs median (28.5)
Strongest Observed Advantage
Local Visibility: +6.25 above market median (80 vs 73.75)[1][2]
Largest Observed Gap
Entity Consistency: -41.67 below market median (0 vs 41.67)[1][2]
Red River Storage was observed at position #9 for the "storage facility in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 5 businesses appeared above it in that same observation.
  1. #1 StorageLink
  2. #4 Storage Rentals of America
  3. #6 Viking Self Storage
  4. #7 Premier Self Storage
  5. #8 InTown Self Storage
Why This Business Differs Online

Red River Storage is 6.25 points above the measured market median for local visibility (80 versus 73.75). Its entity consistency score is 41.67 points below the measured market median (0 versus 41.67). Observed review volume is 9 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
#10
Unrated(0 Google listing reviews)
39.95 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -27.29 points
Market Position: 3.13th percentile
Local Visibility
77.5
+3.75 vs market median
Technical SEO
0
-83.33 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-23.5 vs median (28.5)
Strongest Observed Advantage
Local Visibility: +3.75 above market median (77.5 vs 73.75)[1][2]
Largest Observed Gap
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
Local Storage was observed at position #10 for the "storage facility in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 6 businesses appeared above it in that same observation.
  1. #1 StorageLink
  2. #4 Storage Rentals of America
  3. #6 Viking Self Storage
  4. #7 Premier Self Storage
  5. #8 InTown Self Storage
  6. #9 Red River Storage
Why This Business Differs Online

Local Storage is 3.75 points above the measured market median for local visibility (77.5 versus 73.75). Its technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 5 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
73.22 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +5.98 points
Market Position: 90.63th percentile
Local Visibility
75
+1.25 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+25.5 vs median (28.5)
Strongest Observed Advantage
Entity Consistency: +33.33 above market median (75 vs 41.67)[1][2]
Largest Observed Gap
No major trailing factors observed
U-Haul Moving & Storage of West Side Saint Cloud was observed at position #11 for the "storage facility in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 7 businesses appeared above it in that same observation.
  1. #1 StorageLink
  2. #4 Storage Rentals of America
  3. #6 Viking Self Storage
  4. #7 Premier Self Storage
  5. #8 InTown Self Storage
  6. #9 Red River Storage
  7. #10 Local Storage
Why This Business Differs Online

U-Haul Moving & Storage of West Side Saint Cloud is 33.33 points above the measured market median for entity consistency (75 versus 41.67). Observed review volume is 54 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
71.6 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +4.36 points
Market Position: 84.38th percentile
Local Visibility
72.5
-1.25 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-3.5 vs median (28.5)
Strongest Observed Advantage
Entity Consistency: +33.33 above market median (75 vs 41.67)[1][2]
Largest Observed Gap
Local Visibility: -1.25 below market median (72.5 vs 73.75)[1][2]
U-Haul Storage of East Side St Cloud was observed at position #12 for the "storage facility in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 8 businesses appeared above it in that same observation.
  1. #1 StorageLink
  2. #4 Storage Rentals of America
  3. #6 Viking Self Storage
  4. #7 Premier Self Storage
  5. #8 InTown Self Storage
  6. #9 Red River Storage
  7. #10 Local Storage
  8. #11 U-Haul Moving & Storage of West Side Saint Cloud
Why This Business Differs Online

U-Haul Storage of East Side St Cloud is 33.33 points above the measured market median for entity consistency (75 versus 41.67). Its local visibility score is 1.25 points below the measured market median (72.5 versus 73.75). Observed review volume is 25 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
#13
Unrated(0 Google listing reviews)
67.55 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +0.31 points
Market Position: 53.13th percentile
Local Visibility
40
-33.75 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+334.5 vs median (28.5)
Strongest Observed Advantage
Reviews: +20.14 above market median (88.69 vs 68.55)[1][2]
Largest Observed Gap
Local Visibility: -33.75 below market median (40 vs 73.75)[1][2]
Public Storage was observed at position #13 for the "storage facility in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 9 businesses appeared above it in that same observation.
  1. #1 StorageLink
  2. #4 Storage Rentals of America
  3. #6 Viking Self Storage
  4. #7 Premier Self Storage
  5. #8 InTown Self Storage
  6. #9 Red River Storage
  7. #10 Local Storage
  8. #11 U-Haul Moving & Storage of West Side Saint Cloud
  9. #12 U-Haul Storage of East Side St Cloud
Why This Business Differs Online

Public Storage is 20.14 points above the measured market median for reviews (88.69 versus 68.55). Its local visibility score is 33.75 points below the measured market median (40 versus 73.75). Observed review volume is 363 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
51.57 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -15.67 points
Market Position: 9.38th percentile
Local Visibility
67.5
-6.25 vs market median
Technical SEO
66.67
-16.66 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-20.5 vs median (28.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Entity Consistency: -41.67 below market median (0 vs 41.67)[1][2]
Safe Loc Storage was observed at position #14 for the "storage facility in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 10 businesses appeared above it in that same observation.
  1. #1 StorageLink
  2. #4 Storage Rentals of America
  3. #6 Viking Self Storage
  4. #7 Premier Self Storage
  5. #8 InTown Self Storage
  6. #9 Red River Storage
  7. #10 Local Storage
  8. #11 U-Haul Moving & Storage of West Side Saint Cloud
  9. #12 U-Haul Storage of East Side St Cloud
  10. #13 Public Storage
Why This Business Differs Online

Safe Loc Storage's entity consistency score is 41.67 points below the measured market median (0 versus 41.67). Observed review volume is 8 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
66.92 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -0.32 points
Market Position: 46.88th percentile
Local Visibility
62.5
-11.25 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-25.5 vs median (28.5)
Strongest Observed Advantage
Entity Consistency: +25 above market median (66.67 vs 41.67)[1][2]
Largest Observed Gap
Local Visibility: -11.25 below market median (62.5 vs 73.75)[1][2]
Self-Storage at U-Haul was observed at position #16 for the "storage facility in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 11 businesses appeared above it in that same observation.
  1. #1 StorageLink
  2. #4 Storage Rentals of America
  3. #6 Viking Self Storage
  4. #7 Premier Self Storage
  5. #8 InTown Self Storage
  6. #9 Red River Storage
  7. #10 Local Storage
  8. #11 U-Haul Moving & Storage of West Side Saint Cloud
  9. #12 U-Haul Storage of East Side St Cloud
  10. #13 Public Storage
  11. #14 Safe Loc Storage
Why This Business Differs Online

Self-Storage at U-Haul is 25 points above the measured market median for entity consistency (66.67 versus 41.67). Its local visibility score is 11.25 points below the measured market median (62.5 versus 73.75). Observed review volume is 3 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
68.22 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +0.98 points
Market Position: 59.38th percentile
Local Visibility
60
-13.75 vs market median
Technical SEO
83.33
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+96.5 vs median (28.5)
Strongest Observed Advantage
Entity Consistency: +25 above market median (66.67 vs 41.67)[1][2]
Largest Observed Gap
Local Visibility: -13.75 below market median (60 vs 73.75)[1][2]
U-Haul Moving & Storage of St Cloud was observed at position #17 for the "storage facility in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 12 businesses appeared above it in that same observation.
  1. #1 StorageLink
  2. #4 Storage Rentals of America
  3. #6 Viking Self Storage
  4. #7 Premier Self Storage
  5. #8 InTown Self Storage
  6. #9 Red River Storage
  7. #10 Local Storage
  8. #11 U-Haul Moving & Storage of West Side Saint Cloud
  9. #12 U-Haul Storage of East Side St Cloud
  10. #13 Public Storage
  11. #14 Safe Loc Storage
  12. #16 Self-Storage at U-Haul
Why This Business Differs Online

U-Haul Moving & Storage of St Cloud is 25 points above the measured market median for entity consistency (66.67 versus 41.67). Its local visibility score is 13.75 points below the measured market median (60 versus 73.75). Observed review volume is 125 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
54.09 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -13.15 points
Market Position: 15.63th percentile
Local Visibility
57.5
-16.25 vs market median
Technical SEO
66.67
-16.66 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-8.5 vs median (28.5)
Strongest Observed Advantage
Reviews: +1.49 above market median (70.04 vs 68.55)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Why This Business Differs Online

Mid Minnesota Storage is 1.49 points above the measured market median for reviews (70.04 versus 68.55). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 20 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
54.41 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -12.83 points
Market Position: 21.88th percentile
Local Visibility
55
-18.75 vs market median
Technical SEO
66.67
-16.66 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+376.5 vs median (28.5)
Strongest Observed Advantage
Reviews: +6.93 above market median (75.48 vs 68.55)[1][2]
Largest Observed Gap
Entity Consistency: -41.67 below market median (0 vs 41.67)[1][2]
Why This Business Differs Online

Arctic Cold Storage is 6.93 points above the measured market median for reviews (75.48 versus 68.55). Its entity consistency score is 41.67 points below the measured market median (0 versus 41.67). Observed review volume is 405 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
64.01 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -3.23 points
Market Position: 40.63th percentile
Local Visibility
5
-68.75 vs market median
Technical SEO
100
+16.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+130.5 vs median (28.5)
Strongest Observed Advantage
Entity Consistency: +33.33 above market median (75 vs 41.67)[1][2]
Largest Observed Gap
Local Visibility: -68.75 below market median (5 vs 73.75)[1][2]
Why This Business Differs Online

Cornerstone Self Storage is 33.33 points above the measured market median for entity consistency (75 versus 41.67). Its local visibility score is 68.75 points below the measured market median (5 versus 73.75). Observed review volume is 159 versus a market median of 28.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]

Who Has the Advantage? Factor Leaderboards

Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.

Service × Location Content Detection Matrix

Observed coverage of essential service and location content on sampled official websites.

Detected Content CheckU-Haul Moving & Storage of West Side Saint CloudInTown Self StorageMid Minnesota StorageSelf-Storage at U-HaulArctic Cold StorageSafe Loc StorageCornerstone Self StoragePremier Self StorageStorageLinkU-Haul Moving & Storage of St CloudPublic StorageU-Haul Storage of East Side St CloudViking Self StorageRed River StorageLocal StorageStorage Rentals of America
Service content
16 measured
✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]
Location content
16 measured
✓ Detected[1]✓ Detected[1]✗ Not detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]✗ Not detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]
Service and location coverage
16 measured
✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]
Relevant FAQs
16 measured
✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]

Snapshot Provenance & Methodology Disclosure

Snapshot ID: c4a2889d-2214-4958-8122-fa236a534a15 · Scoring Cutoff (asOf): 2026-09-29 01:14 UTC · Published: 2026-09-29 01:14 UTC · Methodology Version: 1.1.0

This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.

View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
  • Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
  • Local Profile (15%): Measured completeness of public local-profile information.
  • Reviews (15%): Observed public rating, review volume, and review recency when measured.
  • Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
  • Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
  • Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
  • Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
  • Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
  • The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
  • Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
  • Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
  • Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
  • Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
  • Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
  • Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
  • Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.

Related services in St. Cloud

All storage facilities comparisons · All local comparisons · How scores work · Own one of these businesses? Claim your free listing