™#1
Discount Tire
St. Cloud, MN
59.4 Score—— Reviews
Local position: #1 of 17
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Tire Shop in St. Cloud, MN
This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: tire shop in st cloud mn
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “Tire Shop in St. Cloud, MN”.
Tire Shops in St. Cloud, MN — compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for tire shops providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
🏢 17 Providers Analyzed🎯 Market Median Score: 67.63/100⭐ Median Reviews: 254📡 507 Attributable Measurements
Sort Comparison By:
City map view · St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.
17 mapped businesses shown.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
#2
Speedco Truck Lube and Tires
St. Cloud, MN
69.0 Score—— Reviews
Local position: #2 of 17
Claim this businessView your private optimization opportunities.#3
Granite City Tire & Auto
St. Cloud, MN
— Score—— Reviews
Local position: #3 of 17
Claim this businessView your private optimization opportunities.#4
Tires Plus
St. Cloud, MN
— Score—— Reviews
Local position: #4 of 17
Claim this businessView your private optimization opportunities.The rest of this comparison
| Rank | Business | Rating | Google listing quote | Local Pulse | |
|---|---|---|---|---|---|
| #5 | Heartland Tire St Cloud | — | — | Profile | |
| #6 | Pomp's Tire Service | — | — | Profile | |
| #7 | Firestone Complete Auto Care | — | — | Profile | |
| #8 | Northstar Tire & Auto | — | — | Profile | |
| #9 | Snappy Auto & Tire | — | — | Profile | |
| #11 | Goodyear | — | — | Profile | |
| #12 | Andy's Towing | — | — | Profile | |
| #13 | Love's Travel Stop | — | — | Profile | |
| #15 | Sam's Club Tire & Battery | — | — | Profile | |
| #16 | Gateway Tire & Auto | — | — | Profile | |
| #17 | Granite City Tire & Auto | — | — | Profile | |
| #19 | Les Schwab Tire Center | — | — | Profile | |
| #20 | Costco Tire Service Center | — | — | Profile |
Open NextDoorScore factor analysis for every listing
59.4 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -8.23 points
Market Position: 25th percentile
Local Visibility
100
+20 vs market median
Technical SEO
50
-41.67 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
+758 vs median (254)
Discount Tire was observed at position #1 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation.
Why This Business Differs Online
Discount Tire is 20 points above the measured market median for local visibility (100 versus 80). Its technical seo score is 41.67 points below the measured market median (50 versus 91.67). Observed review volume is 1012 versus a market median of 254; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
#2
Unrated(0 Google listing reviews)
69.01 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +1.38 points
Market Position: 55th percentile
Local Visibility
97.5
+17.5 vs market median
Technical SEO
100
+8.33 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-188 vs median (254)
Speedco Truck Lube and Tires was observed at position #2 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 1 business appeared above it in that same observation.
Why This Business Differs Online
Speedco Truck Lube and Tires is 17.5 points above the measured market median for local visibility (97.5 versus 80). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 66 versus a market median of 254; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
Local Visibility
95
+15 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
+459 vs median (254)
Largest Observed Gap
No major trailing factors observed
Granite City Tire & Auto was observed at position #3 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 2 businesses appeared above it in that same observation.
Local Visibility
92.5
+12.5 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
+295 vs median (254)
Largest Observed Gap
No major trailing factors observed
Tires Plus was observed at position #4 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 3 businesses appeared above it in that same observation.
74.82 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +7.19 points
Market Position: 95th percentile
Local Visibility
90
+10 vs market median
Technical SEO
100
+8.33 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
0 vs median (254)
Largest Observed Gap
No major trailing factors observed
Heartland Tire St Cloud was observed at position #5 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 4 businesses appeared above it in that same observation.
71.25 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +3.62 points
Market Position: 65th percentile
Local Visibility
87.5
+7.5 vs market median
Technical SEO
83.33
-8.34 vs market median
Content Coverage
75
+50 vs market median
Review Volume
0
-212 vs median (254)
Pomp's Tire Service was observed at position #6 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 5 businesses appeared above it in that same observation.
Why This Business Differs Online
Pomp's Tire Service is 50 points above the measured market median for content coverage (75 versus 25). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 42 versus a market median of 254; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
#7
Unrated(0 Google listing reviews)
Local Visibility
85
+5 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
+244 vs median (254)
Largest Observed Gap
No major trailing factors observed
Firestone Complete Auto Care was observed at position #7 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 6 businesses appeared above it in that same observation.
Why This Business Differs Online
Firestone Complete Auto Care is 5.34 points above the measured market median for reviews (86.97 versus 81.63). Observed review volume is 498 versus a market median of 254; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Local Visibility
82.5
+2.5 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-136 vs median (254)
Northstar Tire & Auto was observed at position #8 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 7 businesses appeared above it in that same observation.
Why This Business Differs Online
Northstar Tire & Auto is 2.5 points above the measured market median for local visibility (82.5 versus 80). Its reviews score is 5.04 points below the measured market median (76.59 versus 81.63). Observed review volume is 118 versus a market median of 254; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
63.8 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -3.83 points
Market Position: 35th percentile
Local Visibility
80
0 vs market median
Technical SEO
83.33
-8.34 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+17 vs median (254)
Snappy Auto & Tire was observed at position #9 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 8 businesses appeared above it in that same observation.
Why This Business Differs Online
Snappy Auto & Tire is 0.95 points above the measured market median for reviews (82.58 versus 81.63). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 271 versus a market median of 254; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Local Visibility
75
-5 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-250 vs median (254)
Strongest Observed Advantage
Balanced with market baselines
Goodyear was observed at position #11 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 9 businesses appeared above it in that same observation.
Why This Business Differs Online
Goodyear's local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 4 versus a market median of 254; this is a volume comparison, not a service-quality assessment. First measured action: Add current contact information to the local profile.[1][2][3]
74.75 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +7.12 points
Market Position: 85th percentile
Local Visibility
72.5
-7.5 vs market median
Technical SEO
100
+8.33 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+536 vs median (254)
Andy's Towing was observed at position #12 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 10 businesses appeared above it in that same observation.
Why This Business Differs Online
Andy's Towing is 16.67 points above the measured market median for entity consistency (50 versus 33.33). Its local visibility score is 7.5 points below the measured market median (72.5 versus 80). Observed review volume is 790 versus a market median of 254; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
66.24 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -1.39 points
Market Position: 45th percentile
Local Visibility
70
-10 vs market median
Technical SEO
100
+8.33 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
+106 vs median (254)
Love's Travel Stop was observed at position #13 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 11 businesses appeared above it in that same observation.
Why This Business Differs Online
Love's Travel Stop is 8.33 points above the measured market median for technical seo (100 versus 91.67). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 360 versus a market median of 254; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]
50.88 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -16.75 points
Market Position: 5th percentile
Local Visibility
65
-15 vs market median
Technical SEO
50
-41.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-224 vs median (254)
Strongest Observed Advantage
Balanced with market baselines
Sam's Club Tire & Battery was observed at position #15 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 12 businesses appeared above it in that same observation.
Why This Business Differs Online
Sam's Club Tire & Battery's technical seo score is 41.67 points below the measured market median (50 versus 91.67). Observed review volume is 30 versus a market median of 254; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Local Visibility
25
-55 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-93 vs median (254)
Strongest Observed Advantage
Balanced with market baselines
Gateway Tire & Auto was observed at position #16 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 13 businesses appeared above it in that same observation.
Why This Business Differs Online
Gateway Tire & Auto's local visibility score is 55 points below the measured market median (25 versus 80). Observed review volume is 161 versus a market median of 254; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Local Visibility
20
-60 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
+375 vs median (254)
Granite City Tire & Auto was observed at position #17 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 14 businesses appeared above it in that same observation.
- #1 Discount Tire
- #2 Speedco Truck Lube and Tires
- #3 Granite City Tire & Auto
- #4 Tires Plus
- #5 Heartland Tire St Cloud
- #6 Pomp's Tire Service
- #7 Firestone Complete Auto Care
- #8 Northstar Tire & Auto
- #9 Snappy Auto & Tire
- #11 Goodyear
- #12 Andy's Towing
- #13 Love's Travel Stop
- #15 Sam's Club Tire & Battery
- #16 Gateway Tire & Auto
Why This Business Differs Online
Granite City Tire & Auto is 11.03 points above the measured market median for reviews (92.66 versus 81.63). Its local visibility score is 60 points below the measured market median (20 versus 80). Observed review volume is 629 versus a market median of 254; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
72.5 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +4.87 points
Market Position: 75th percentile
Local Visibility
55
-25 vs market median
Technical SEO
100
+8.33 vs market median
Content Coverage
50
+25 vs market median
Review Volume
0
-186 vs median (254)
Les Schwab Tire Center was observed at position #19 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 15 businesses appeared above it in that same observation.
- #1 Discount Tire
- #2 Speedco Truck Lube and Tires
- #3 Granite City Tire & Auto
- #4 Tires Plus
- #5 Heartland Tire St Cloud
- #6 Pomp's Tire Service
- #7 Firestone Complete Auto Care
- #8 Northstar Tire & Auto
- #9 Snappy Auto & Tire
- #11 Goodyear
- #12 Andy's Towing
- #13 Love's Travel Stop
- #15 Sam's Club Tire & Battery
- #16 Gateway Tire & Auto
- #17 Granite City Tire & Auto
Why This Business Differs Online
Les Schwab Tire Center is 25 points above the measured market median for content coverage (50 versus 25). Its local visibility score is 25 points below the measured market median (55 versus 80). Observed review volume is 68 versus a market median of 254; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
#20
Unrated(0 Google listing reviews)
52.1 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -15.53 points
Market Position: 15th percentile
Local Visibility
52.5
-27.5 vs market median
Technical SEO
50
-41.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-236 vs median (254)
Strongest Observed Advantage
Balanced with market baselines
Costco Tire Service Center was observed at position #20 for the "Tire Shop in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 16 businesses appeared above it in that same observation.
- #1 Discount Tire
- #2 Speedco Truck Lube and Tires
- #3 Granite City Tire & Auto
- #4 Tires Plus
- #5 Heartland Tire St Cloud
- #6 Pomp's Tire Service
- #7 Firestone Complete Auto Care
- #8 Northstar Tire & Auto
- #9 Snappy Auto & Tire
- #11 Goodyear
- #12 Andy's Towing
- #13 Love's Travel Stop
- #15 Sam's Club Tire & Battery
- #16 Gateway Tire & Auto
- #17 Granite City Tire & Auto
- #19 Les Schwab Tire Center
Why This Business Differs Online
Costco Tire Service Center's technical seo score is 41.67 points below the measured market median (50 versus 91.67). Observed review volume is 18 versus a market median of 254; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Highest Observed Local Visibility Scores
Market Median: 80 · Average: 73.24 · Range: 20–100 (17 measured)
100
92.5
72.5
Service × Location Content Detection Matrix
Observed coverage of essential service and location content on sampled official websites.
| Detected Content Check | Firestone Complete Auto Care | Love's Travel Stop | Heartland Tire St Cloud | Gateway Tire & Auto | Goodyear | Tires Plus | Granite City Tire & Auto | Snappy Auto & Tire | Sam's Club Tire & Battery | Northstar Tire & Auto | Costco Tire Service Center | Les Schwab Tire Center | Discount Tire | Granite City Tire & Auto | Andy's Towing | Speedco Truck Lube and Tires | Pomp's Tire Service |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Service content 10 measured | — | ✗ Not detected[1] | ✓ Detected[1] | — | — | — | — | ✗ Not detected[1] | ✓ Detected[1] | — | ✗ Not detected[1] | ✓ Detected[1] | ✗ Not detected[1] | — | ✗ Not detected[1] | ✗ Not detected[1] | ✓ Detected[1] |
| Location content 10 measured | — | ✗ Not detected[1] | ✗ Not detected[1] | — | — | — | — | ✓ Detected[1] | ✗ Not detected[1] | — | ✓ Detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | — | ✓ Detected[1] | ✗ Not detected[1] | ✓ Detected[1] |
| Service and location coverage 10 measured | — | ✗ Not detected[1] | ✗ Not detected[1] | — | — | — | — | ✗ Not detected[1] | ✗ Not detected[1] | — | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] | — | ✗ Not detected[1] | ✗ Not detected[1] | ✗ Not detected[1] |
| Relevant FAQs 10 measured | — | ✗ Not detected[1] | ✗ Not detected[1] | — | — | — | — | ✗ Not detected[1] | ✗ Not detected[1] | — | ✗ Not detected[1] | ✓ Detected[1] | ✗ Not detected[1] | — | ✗ Not detected[1] | ✗ Not detected[1] | ✓ Detected[1] |
Snapshot Provenance & Methodology Disclosure
Snapshot ID: 9c07bc3a-c47b-49d2-8a5f-203dde9081d1 · Scoring Cutoff (asOf): 2026-09-29 01:13 UTC · Published: 2026-09-29 01:13 UTC · Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
- Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
- Local Profile (15%): Measured completeness of public local-profile information.
- Reviews (15%): Observed public rating, review volume, and review recency when measured.
- Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
- Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
- Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
- Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
- Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
- The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
- Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
- Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
- Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
- Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
- Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
- Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
- Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.