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Purpose-built comparison

water-damage in St. Cloud, MN

This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.

Search captured: water-damage in St. Cloud, MN

Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: β€œwater-damage in St. Cloud, MN”.

Water Damage Restoration Companies in St. Cloud, MN β€” compared by Google rating, reviews & local visibility

Real competitive search intelligence benchmark for water damage restoration companies providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.

🏒 14 Providers Analyzed🎯 Market Median Score: 71.98/100⭐ Median Reviews: 51.5πŸ“‘ 541 Attributable Measurements
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City map view Β· St. Cloud, MN

These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only β€” it is not a score.

Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 14
Labels show comparison position, not a new score. Geographic position is location only.
14 mapped businesses shown.

Top 4 side by side

Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.

The rest of this comparison

RankBusinessRatingGoogle listing quoteLocal Pulse
#5S.B. Restoration Services Inc.β€”β€”Profile
#6Proβ€”β€”Profile
#7Roto-Rooter Plumbing and Water Cleanupβ€”β€”Profile
#8Ice Dams Removedβ€”β€”Profile
#9Stanley Steemerβ€”β€”Profile
#10Resch Enterprises5.0 β˜… (50)β€œWe love the Gorilla Braces. They work great. Love the customer service. We needed a pa…”—Profile
#11Basement Water Controlledβ€”β€”Profile
#12Master Trade Services Incβ€”β€”Profile
#13Four Seasons Contracting5.0 β˜… (48)β€œFour Seasons just completed a total bathroom remodel for us, and we couldn’t be happier.…”—Profile
#14Exterior Proβ€”β€”Profile
Open NextDoorScore factor analysis for every listing
87.13 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +15.15 points
Market Position: 96.15th percentile
Local Visibility
100
+21.25 vs market median
Technical SEO
100
0 vs market median
Content Coverage
75
+50 vs market median
Review Volume
0
+243.5 vs median (51.5)
Strongest Observed Advantage
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
SERVPRO of St. Cloud was observed at position #1 for the "water-damage in St. Cloud, MN" search during SEOuP's September 24, 2026 observation.
Why This Business Differs Online

SERVPRO of St. Cloud is 50 points above the measured market median for content coverage (75 versus 25). Observed review volume is 295 versus a market median of 51.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
83.32 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +11.34 points
Market Position: 80.77th percentile
Local Visibility
97.5
+18.75 vs market median
Technical SEO
100
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+3.5 vs median (51.5)
Strongest Observed Advantage
Entity Consistency: +50 above market median (100 vs 50)[1][2]
Largest Observed Gap
Reviews: -10.24 below market median (67.14 vs 77.38)[1][2]
Restore 24 was observed at position #2 for the "water-damage in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 1 business appeared above it in that same observation.
  1. #1 SERVPRO of St. Cloud
Why This Business Differs Online

Restore 24 is 50 points above the measured market median for entity consistency (100 versus 50). Its reviews score is 10.24 points below the measured market median (67.14 versus 77.38). Observed review volume is 55 versus a market median of 51.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
#3
Unrated(0 Google listing reviews)
54.47 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -17.51 points
Market Position: 11.54th percentile
Local Visibility
90
+11.25 vs market median
Technical SEO
50
-50 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
+36.5 vs median (51.5)
Strongest Observed Advantage
Local Visibility: +11.25 above market median (90 vs 78.75)[1][2]
Largest Observed Gap
Entity Consistency: -50 below market median (0 vs 50)[1][2]
Precision was observed at position #3 for the "water-damage in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 2 businesses appeared above it in that same observation.
  1. #1 SERVPRO of St. Cloud
  2. #2 Restore 24
Why This Business Differs Online

Precision is 11.25 points above the measured market median for local visibility (90 versus 78.75). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 88 versus a market median of 51.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
74.81 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +2.83 points
Market Position: 65.38th percentile
Local Visibility
85
+6.25 vs market median
Technical SEO
100
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-10.5 vs median (51.5)
Strongest Observed Advantage
Local Visibility: +6.25 above market median (85 vs 78.75)[1][2]
Largest Observed Gap
Reviews: -0.33 below market median (77.05 vs 77.38)[1][2]
SERVPRO of Albany, Waite Park, Cold Spring, Litchfield was observed at position #4 for the "water-damage in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 3 businesses appeared above it in that same observation.
  1. #1 SERVPRO of St. Cloud
  2. #2 Restore 24
  3. #3 Precision
Why This Business Differs Online

SERVPRO of Albany, Waite Park, Cold Spring, Litchfield is 6.25 points above the measured market median for local visibility (85 versus 78.75). Its reviews score is 0.33 points below the measured market median (77.05 versus 77.38). Observed review volume is 41 versus a market median of 51.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
70.78 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -1.2 points
Market Position: 26.92th percentile
Local Visibility
80
+1.25 vs market median
Technical SEO
100
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+6.5 vs median (51.5)
Strongest Observed Advantage
Local Visibility: +1.25 above market median (80 vs 78.75)[1][2]
Largest Observed Gap
Entity Consistency: -16.67 below market median (33.33 vs 50)[1][2]
S.B. Restoration Services Inc. was observed at position #5 for the "water-damage in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 4 businesses appeared above it in that same observation.
  1. #1 SERVPRO of St. Cloud
  2. #2 Restore 24
  3. #3 Precision
  4. #4 SERVPRO of Albany, Waite Park, Cold Spring, Litchfield
Why This Business Differs Online

S.B. Restoration Services Inc. is 1.25 points above the measured market median for local visibility (80 versus 78.75). Its entity consistency score is 16.67 points below the measured market median (33.33 versus 50). Observed review volume is 58 versus a market median of 51.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
#6
Unrated(0 Google listing reviews)
Local Visibility
75
-3.75 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-51.5 vs median (51.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Reviews: -77.38 below market median (0 vs 77.38)[1][2]
Pro was observed at position #6 for the "water-damage in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 5 businesses appeared above it in that same observation.
  1. #1 SERVPRO of St. Cloud
  2. #2 Restore 24
  3. #3 Precision
  4. #4 SERVPRO of Albany, Waite Park, Cold Spring, Litchfield
  5. #5 S.B. Restoration Services Inc.
Why This Business Differs Online

Pro's reviews score is 77.38 points below the measured market median (0 versus 77.38). Observed review volume is 0 versus a market median of 51.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
81.05 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +9.07 points
Market Position: 73.08th percentile
Local Visibility
70
-8.75 vs market median
Technical SEO
100
0 vs market median
Content Coverage
50
+25 vs market median
Review Volume
0
+1,598.5 vs median (51.5)
Strongest Observed Advantage
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -8.75 below market median (70 vs 78.75)[1][2]
Roto-Rooter Plumbing and Water Cleanup was observed at position #7 for the "water-damage in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 6 businesses appeared above it in that same observation.
  1. #1 SERVPRO of St. Cloud
  2. #2 Restore 24
  3. #3 Precision
  4. #4 SERVPRO of Albany, Waite Park, Cold Spring, Litchfield
  5. #5 S.B. Restoration Services Inc.
  6. #6 Pro
Why This Business Differs Online

Roto-Rooter Plumbing and Water Cleanup is 25 points above the measured market median for content coverage (50 versus 25). Its local visibility score is 8.75 points below the measured market median (70 versus 78.75). Observed review volume is 1650 versus a market median of 51.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
85.66 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +13.68 points
Market Position: 88.46th percentile
Local Visibility
82.5
+3.75 vs market median
Technical SEO
100
0 vs market median
Content Coverage
75
+50 vs market median
Review Volume
0
-6.5 vs median (51.5)
Strongest Observed Advantage
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
No major trailing factors observed
Ice Dams Removed was observed at position #8 for the "water-damage in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 7 businesses appeared above it in that same observation.
  1. #1 SERVPRO of St. Cloud
  2. #2 Restore 24
  3. #3 Precision
  4. #4 SERVPRO of Albany, Waite Park, Cold Spring, Litchfield
  5. #5 S.B. Restoration Services Inc.
  6. #6 Pro
  7. #7 Roto-Rooter Plumbing and Water Cleanup
Why This Business Differs Online

Ice Dams Removed is 50 points above the measured market median for content coverage (75 versus 25). Observed review volume is 45 versus a market median of 51.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
71.36 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -0.62 points
Market Position: 42.31th percentile
Local Visibility
80
+1.25 vs market median
Technical SEO
66.67
-33.33 vs market median
Content Coverage
100
+75 vs market median
Review Volume
0
+143.5 vs median (51.5)
Strongest Observed Advantage
Content Coverage: +75 above market median (100 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -50 below market median (0 vs 50)[1][2]
Stanley Steemer was observed at position #9 for the "water-damage in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 8 businesses appeared above it in that same observation.
  1. #1 SERVPRO of St. Cloud
  2. #2 Restore 24
  3. #3 Precision
  4. #4 SERVPRO of Albany, Waite Park, Cold Spring, Litchfield
  5. #5 S.B. Restoration Services Inc.
  6. #6 Pro
  7. #7 Roto-Rooter Plumbing and Water Cleanup
  8. #8 Ice Dams Removed
Why This Business Differs Online

Stanley Steemer is 75 points above the measured market median for content coverage (100 versus 25). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 195 versus a market median of 51.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
#10
5.0(50 Google listing reviews)
3100 45th Ave SE, St Cloud, MN 56304, USA (800) 831-2559 Official Website
52.23 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -19.75 points
Market Position: 3.85th percentile
Local Visibility
77.5
-1.25 vs market median
Technical SEO
50
-50 vs market median
Content Coverage
0
-25 vs market median
Review Volume
50
-3.5 vs median (51.5)
Strongest Observed Advantage
Reviews: +0.79 above market median (78.17 vs 77.38)[1][2]
Largest Observed Gap
Entity Consistency: -50 below market median (0 vs 50)[1][2]
Resch Enterprises was observed at position #10 for the "water-damage in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 9 businesses appeared above it in that same observation.
  1. #1 SERVPRO of St. Cloud
  2. #2 Restore 24
  3. #3 Precision
  4. #4 SERVPRO of Albany, Waite Park, Cold Spring, Litchfield
  5. #5 S.B. Restoration Services Inc.
  6. #6 Pro
  7. #7 Roto-Rooter Plumbing and Water Cleanup
  8. #8 Ice Dams Removed
  9. #9 Stanley Steemer
Why This Business Differs Online

Resch Enterprises is 0.79 points above the measured market median for reviews (78.17 versus 77.38). Its entity consistency score is 50 points below the measured market median (0 versus 50). Observed review volume is 48 versus a market median of 51.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
71.32 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -0.66 points
Market Position: 34.62th percentile
Local Visibility
75
-3.75 vs market median
Technical SEO
100
0 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-38.5 vs median (51.5)
Strongest Observed Advantage
Entity Consistency: +25 above market median (75 vs 50)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
Basement Water Controlled was observed at position #11 for the "water-damage in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 10 businesses appeared above it in that same observation.
  1. #1 SERVPRO of St. Cloud
  2. #2 Restore 24
  3. #3 Precision
  4. #4 SERVPRO of Albany, Waite Park, Cold Spring, Litchfield
  5. #5 S.B. Restoration Services Inc.
  6. #6 Pro
  7. #7 Roto-Rooter Plumbing and Water Cleanup
  8. #8 Ice Dams Removed
  9. #9 Stanley Steemer
  10. #10 Resch Enterprises
Why This Business Differs Online

Basement Water Controlled is 25 points above the measured market median for entity consistency (75 versus 50). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 13 versus a market median of 51.5; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
58.68 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -13.3 points
Market Position: 19.23th percentile
Local Visibility
45
-33.75 vs market median
Technical SEO
100
0 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-35.5 vs median (51.5)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Local Visibility: -33.75 below market median (45 vs 78.75)[1][2]
Master Trade Services Inc was observed at position #12 for the "water-damage in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 11 businesses appeared above it in that same observation.
  1. #1 SERVPRO of St. Cloud
  2. #2 Restore 24
  3. #3 Precision
  4. #4 SERVPRO of Albany, Waite Park, Cold Spring, Litchfield
  5. #5 S.B. Restoration Services Inc.
  6. #6 Pro
  7. #7 Roto-Rooter Plumbing and Water Cleanup
  8. #8 Ice Dams Removed
  9. #9 Stanley Steemer
  10. #10 Resch Enterprises
  11. #11 Basement Water Controlled
Why This Business Differs Online

Master Trade Services Inc's local visibility score is 33.75 points below the measured market median (45 versus 78.75). Observed review volume is 16 versus a market median of 51.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
71.98 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: 0 points
Market Position: 50th percentile
Local Visibility
70
-8.75 vs market median
Technical SEO
100
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
48
-3.5 vs median (51.5)
Strongest Observed Advantage
Reviews: +0.79 above market median (78.17 vs 77.38)[1][2]
Largest Observed Gap
Local Visibility: -8.75 below market median (70 vs 78.75)[1][2]
Four Seasons Contracting was observed at position #13 for the "water-damage in St. Cloud, MN" search during SEOuP's September 24, 2026 observation. 12 businesses appeared above it in that same observation.
  1. #1 SERVPRO of St. Cloud
  2. #2 Restore 24
  3. #3 Precision
  4. #4 SERVPRO of Albany, Waite Park, Cold Spring, Litchfield
  5. #5 S.B. Restoration Services Inc.
  6. #6 Pro
  7. #7 Roto-Rooter Plumbing and Water Cleanup
  8. #8 Ice Dams Removed
  9. #9 Stanley Steemer
  10. #10 Resch Enterprises
  11. #11 Basement Water Controlled
  12. #12 Master Trade Services Inc
Why This Business Differs Online

Four Seasons Contracting is 0.79 points above the measured market median for reviews (78.17 versus 77.38). Its local visibility score is 8.75 points below the measured market median (70 versus 78.75). Observed review volume is 48 versus a market median of 51.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
73.32 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +1.34 points
Market Position: 57.69th percentile
Local Visibility
67.5
-11.25 vs market median
Technical SEO
100
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+254.5 vs median (51.5)
Strongest Observed Advantage
Reviews: +13.07 above market median (90.45 vs 77.38)[1][2]
Largest Observed Gap
Local Visibility: -11.25 below market median (67.5 vs 78.75)[1][2]
Why This Business Differs Online

Exterior Pro is 13.07 points above the measured market median for reviews (90.45 versus 77.38). Its local visibility score is 11.25 points below the measured market median (67.5 versus 78.75). Observed review volume is 306 versus a market median of 51.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]

Who Has the Advantage? Factor Leaderboards

Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.

Service Γ— Location Content Detection Matrix

Observed coverage of essential service and location content on sampled official websites.

Detected Content CheckIce Dams RemovedRoto-Rooter Plumbing and Water CleanupStanley SteemerResch EnterprisesPrecisionSERVPRO of Albany, Waite Park, Cold Spring, LitchfieldSERVPRO of St. CloudRestore 24Basement Water ControlledProFour Seasons ContractingMaster Trade Services IncS.B. Restoration Services Inc.Exterior Pro
Service content
13 measured
βœ“ Detected[1]βœ“ Detected[1]βœ“ Detected[1]βœ— Not detected[1]βœ— Not detected[1]βœ“ Detected[1]βœ“ Detected[1]βœ— Not detected[1]βœ— Not detected[1]β€”βœ— Not detected[1]βœ— Not detected[1]βœ— Not detected[1]βœ— Not detected[1]
Location content
13 measured
βœ“ Detected[1]βœ— Not detected[1]βœ“ Detected[1]βœ— Not detected[1]βœ— Not detected[1]βœ— Not detected[1]βœ“ Detected[1]βœ“ Detected[1]βœ— Not detected[1]β€”βœ“ Detected[1]βœ— Not detected[1]βœ“ Detected[1]βœ“ Detected[1]
Service and location coverage
13 measured
βœ“ Detected[1]βœ— Not detected[1]βœ“ Detected[1]βœ— Not detected[1]βœ— Not detected[1]βœ— Not detected[1]βœ“ Detected[1]βœ— Not detected[1]βœ— Not detected[1]β€”βœ— Not detected[1]βœ— Not detected[1]βœ— Not detected[1]βœ— Not detected[1]
Relevant FAQs
13 measured
βœ— Not detected[1]βœ“ Detected[1]βœ“ Detected[1]βœ— Not detected[1]βœ— Not detected[1]βœ— Not detected[1]βœ— Not detected[1]βœ— Not detected[1]βœ— Not detected[1]β€”βœ— Not detected[1]βœ— Not detected[1]βœ— Not detected[1]βœ— Not detected[1]

Snapshot Provenance & Methodology Disclosure

Snapshot ID: a78e64e6-8373-432e-bb90-354bc59d42d6 Β· Scoring Cutoff (asOf): 2026-09-24 09:57 UTC Β· Published: 2026-09-24 09:57 UTC Β· Methodology Version: 1.1.0

This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.

View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
  • Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
  • Local Profile (15%): Measured completeness of public local-profile information.
  • Reviews (15%): Observed public rating, review volume, and review recency when measured.
  • Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
  • Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
  • Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
  • Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
  • Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
  • The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
  • Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
  • Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 Γ— 100. Review volume scores min(100, log10(count + 1) / 3 Γ— 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
  • Review recency scores exp(-days / 180) Γ— 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) Γ— 100; discovery-list order is never a search rank.
  • Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
  • Market statistics exclude unavailable values. Midrank percentile = 100 Γ— (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
  • Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
  • Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.