This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
Search captured: pet grooming in st cloud mn
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “pet grooming in in St. Cloud, MN”.
Pet Groomers in St. Cloud, MN — compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for pet groomers providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
🏢 20 Providers Analyzed🎯 Market Median Score: 62.81/100⭐ Median Reviews: 154.5📡 643 Attributable Measurements
Sort Comparison By:
City map view · St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 18
Unmapped businesses: 2
Labels show comparison position, not a new score. Geographic position is location only.
18 mapped businesses shown · 2 unmapped.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
“The staff and groomer heather are so friendly, kind and caring. My Mila may (Ragdoll) came out looking absolutely gorgeous! This was her first experience (and…”Crystal Miller · Google listing
“Danielle was so nice and spoke with a soft voice to my 2 dogs. One is 8 and has separation anxiety, and my other dog is 16 and has health issues from old age.…”Peggy · Google listing
“First time visiting this place a couple weeks ago now and they did a great job with my gigantic puppy Charlie! They were able to keep him comfortable and he le…”Jamie Tottingham · Google listing
“No soap, either kind. No flea rinse. Water was extremely hot instead of cold. No warning of no soap and no flea rinse. You get into the bath and get wet.…”Susan Jeffrey · Google listing
Content Coverage: +50 above market median (50 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
Pet Evolution - St. Cloud, MN - Grooming | Self-Wash | Healthy Food | Mobile Nail Trim was observed at position #1 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation.
Why This Business Differs Online
Pet Evolution - St. Cloud, MN - Grooming | Self-Wash | Healthy Food | Mobile Nail Trim is 50 points above the measured market median for content coverage (50 versus 0). Observed review volume is 519 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility: +32.5 above market median (97.5 vs 65)[1][2]
Largest Observed Gap
Technical SEO: -16.66 below market median (66.67 vs 83.33)[1][2]
Karma's Paw Spa was observed at position #2 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 1 business appeared above it in that same observation.
Karma's Paw Spa is 32.5 points above the measured market median for local visibility (97.5 versus 65). Its technical seo score is 16.66 points below the measured market median (66.67 versus 83.33). Observed review volume is 124 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]
Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
Local Visibility: +30 above market median (95 vs 65)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Lucky Dog Pet Grooming was observed at position #3 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 2 businesses appeared above it in that same observation.
Lucky Dog Pet Grooming is 30 points above the measured market median for local visibility (95 versus 65). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 12 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Local Visibility: +27.5 above market median (92.5 vs 65)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Pet Fresh Dog Wash was observed at position #4 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 3 businesses appeared above it in that same observation.
Pet Fresh Dog Wash is 27.5 points above the measured market median for local visibility (92.5 versus 65). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 27 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Add current contact information to the local profile.[1][2][3]
Largest Observable Opportunity: Add current contact information to the local profile[1][2]
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
Reviews: -3.61 below market median (78.89 vs 82.5)[1][2]
Purrfect Paws Pet Spa was observed at position #5 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 4 businesses appeared above it in that same observation.
Purrfect Paws Pet Spa is 16.67 points above the measured market median for technical seo (100 versus 83.33). Its reviews score is 3.61 points below the measured market median (78.89 versus 82.5). Observed review volume is 107 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility: +22.5 above market median (87.5 vs 65)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
La Dee Dogs was observed at position #6 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 5 businesses appeared above it in that same observation.
La Dee Dogs is 22.5 points above the measured market median for local visibility (87.5 versus 65). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 244 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Technical SEO: +16.67 above market median (100 vs 83.33)[1][2]
Largest Observed Gap
No major trailing factors observed
KNOTTY Paws was observed at position #7 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 6 businesses appeared above it in that same observation.
KNOTTY Paws is 16.67 points above the measured market median for technical seo (100 versus 83.33). Observed review volume is 185 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Reviews: +4.03 above market median (86.53 vs 82.5)[1][2]
Largest Observed Gap
No major trailing factors observed
Pet Supplies Plus Waite Park was observed at position #8 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 7 businesses appeared above it in that same observation.
Pet Supplies Plus Waite Park is 4.03 points above the measured market median for reviews (86.53 versus 82.5). Observed review volume is 204 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility: +15 above market median (80 vs 65)[1][2]
Largest Observed Gap
Technical SEO: -50 below market median (33.33 vs 83.33)[1][2]
Oh Fur Cute was observed at position #9 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 8 businesses appeared above it in that same observation.
Oh Fur Cute is 15 points above the measured market median for local visibility (80 versus 65). Its technical seo score is 50 points below the measured market median (33.33 versus 83.33). Observed review volume is 6 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Content Coverage: +50 above market median (50 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -10 below market median (55 vs 65)[1][2]
Petco Grooming was observed at position #10 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 9 businesses appeared above it in that same observation.
Petco Grooming is 50 points above the measured market median for content coverage (50 versus 0). Its local visibility score is 10 points below the measured market median (55 versus 65). Observed review volume is 84 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: +10.5 above market median (93 vs 82.5)[1][2]
Largest Observed Gap
Local Visibility: -15 below market median (50 vs 65)[1][2]
PetSmart was observed at position #11 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 10 businesses appeared above it in that same observation.
PetSmart is 10.5 points above the measured market median for reviews (93 versus 82.5). Its local visibility score is 15 points below the measured market median (50 versus 65). Observed review volume is 1735 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -20 below market median (45 vs 65)[1][2]
Buzzy Bees Pet Spa was observed at position #12 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 11 businesses appeared above it in that same observation.
Buzzy Bees Pet Spa is 25 points above the measured market median for content coverage (25 versus 0). Its local visibility score is 20 points below the measured market median (45 versus 65). Observed review volume is 15 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: +15.32 above market median (97.82 vs 82.5)[1][2]
Largest Observed Gap
Technical SEO: -50 below market median (33.33 vs 83.33)[1][2]
Lilly pups boutique was observed at position #13 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 12 businesses appeared above it in that same observation.
Lilly pups boutique is 15.32 points above the measured market median for reviews (97.82 versus 82.5). Its technical seo score is 50 points below the measured market median (33.33 versus 83.33). Observed review volume is 849 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]
Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
Entity Consistency: +16.67 above market median (50 vs 33.33)[1][2]
Largest Observed Gap
Local Visibility: -30 below market median (35 vs 65)[1][2]
PetSmart Grooming was observed at position #14 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 13 businesses appeared above it in that same observation.
PetSmart Grooming is 16.67 points above the measured market median for entity consistency (50 versus 33.33). Its local visibility score is 30 points below the measured market median (35 versus 65). Observed review volume is 3 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Grooming by matt was observed at position #15 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 14 businesses appeared above it in that same observation.
Grooming by matt's local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 6 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Content Coverage: +50 above market median (50 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -40 below market median (25 vs 65)[1][2]
PETCO, Eau Claire was observed at position #16 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 15 businesses appeared above it in that same observation.
PETCO, Eau Claire is 50 points above the measured market median for content coverage (50 versus 0). Its local visibility score is 40 points below the measured market median (25 versus 65). Observed review volume is 1548 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Technical SEO: -50 below market median (33.33 vs 83.33)[1][2]
Cat & Dog by Pawdini Grooming Spot was observed at position #17 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 16 businesses appeared above it in that same observation.
Cat & Dog by Pawdini Grooming Spot's technical seo score is 50 points below the measured market median (33.33 versus 83.33). Observed review volume is 81 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
Granite City Pet Hospital was observed at position #18 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 17 businesses appeared above it in that same observation.
Granite City Pet Hospital is 25 points above the measured market median for content coverage (25 versus 0). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 818 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Reviews: +3.38 above market median (85.88 vs 82.5)[1][2]
Largest Observed Gap
Technical SEO: -83.33 below market median (0 vs 83.33)[1][2]
Sam & Danni's Pet Resort was observed at position #19 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 18 businesses appeared above it in that same observation.
Sam & Danni's Pet Resort is 3.38 points above the measured market median for reviews (85.88 versus 82.5). Its technical seo score is 83.33 points below the measured market median (0 versus 83.33). Observed review volume is 246 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
Local Visibility: -12.5 below market median (52.5 vs 65)[1][2]
Companions Animal Hospital was observed at position #20 for the "pet grooming in in St. Cloud, MN" search during SEOuP's September 29, 2026 observation. 19 businesses appeared above it in that same observation.
Companions Animal Hospital is 25 points above the measured market median for content coverage (25 versus 0). Its local visibility score is 12.5 points below the measured market median (52.5 versus 65). Observed review volume is 299 versus a market median of 154.5; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: c6a2fb51-258c-43d4-91a3-80f05eb1f641 · Scoring Cutoff (asOf): 2026-09-29 01:15 UTC · Published: 2026-09-29 01:15 UTC · Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.