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Plumber — Repair, Water Heater in St. Cloud, MN

This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.

⚠ Repair⚠ Water Heater
Search captured: water heater repair in st cloud mn

Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “repair water heater Plumber in St. Cloud, MN”.

Plumbers (Repair Water Heater) in St. Cloud, MN — compared by Google rating, reviews & local visibility

Real competitive search intelligence benchmark for plumbers (repair water heater) providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.

🏢 19 Providers Analyzed🎯 Market Median Score: 69.39/100⭐ Median Reviews: 267📡 644 Attributable Measurements
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City map view · St. Cloud, MN

These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.

Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 19
Labels show comparison position, not a new score. Geographic position is location only.
19 mapped businesses shown.

Top 4 side by side

Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.

The rest of this comparison

RankBusinessRatingGoogle listing quoteLocal Pulse
#5Precise Heating, A/C, Plumbing & Refrigeration, Inc.4.9 ★ (313)“We couldn’t be happier with our garage heater installation! From the very first call to c…”—Profile
#6Fred's Plumbing, Heating & AC4.7 ★ (110)“Fred’s Heating and AC helped me get my furnace fixed temporarily while we were out of tow…”—Profile
#7Mechanical Energy Systems4.8 ★ (305)“They installed the furnace in my home. And I don't have any issues with the furnace. That…”—Profile
#8Rol Air Plumbing & Heating4.9 ★ (1127)“Jeff is always great to work with. He is the primary reason we keep coming back to Hero w…”—Profile
#9H&S Heating and Air Conditioning4.6 ★ (270)“I am extremely disappointed with my experience with HNS Heating and Air-Conditioning. We…”—Profile
#10MR Mechanical Heating & Cooling4.9 ★ (92)“MR Mechanical was great to work with. After our power went out our thermostat quit workin…”—Profile
#11Roto-Rooter Plumbing and Water Cleanup——Profile
#125 Star Plumbing Heating & Air4.6 ★ (145)“I had troubles with mt furnace staying on and heating. Had Curtis come out and inspect an…”—Profile
#13Neighborhood Home Services4.8 ★ (957)“I cannot say enough good things about our HVAC technician Mike M and the service we recei…”—Profile
#14Warrior Drain Cleaning & Plumbing Services——Profile
#15Finken Water Treatment, Plumbing, Heating & Cooling——Profile
#16Neighborhood Home Services——Profile
#17Opie's Gold Heat n' Air4.8 ★ (1472)“Working with Brady, Cole, and the rest of the team from Opie’s Gold Heat n’ Air was an ex…”—Profile
#18Pipers Inc of St Cloud——Profile
#19Blue Star Plumbing——Profile
Open NextDoorScore factor analysis for every listing
72.06 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +2.67 points
Market Position: 56.67th percentile
Local Visibility
100
+35 vs market median
Technical SEO
83.33
-16.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
-189 vs median (267)
Strongest Observed Advantage
Local Visibility: +35 above market median (100 vs 65)[1][2]
Largest Observed Gap
Technical SEO: -16.67 below market median (83.33 vs 100)[1][2]
El-Jay Plumbing & Heating Inc was observed at position #1 for the "repair water heater Plumber in St. Cloud, MN" search during SEOuP's September 30, 2026 observation.
Why This Business Differs Online

El-Jay Plumbing & Heating Inc is 35 points above the measured market median for local visibility (100 versus 65). Its technical seo score is 16.67 points below the measured market median (83.33 versus 100). Observed review volume is 78 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Add clear primary headings on sampled pages.[1][2][3]

Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
79.88 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +10.49 points
Market Position: 96.67th percentile
Local Visibility
97.5
+32.5 vs market median
Technical SEO
100
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
44
-223 vs median (267)
Strongest Observed Advantage
Entity Consistency: +33.34 above market median (66.67 vs 33.33)[1][2]
Largest Observed Gap
Reviews: -11.88 below market median (77.55 vs 89.43)[1][2]
Gladiator Plumbing & Heating was observed at position #2 for the "repair water heater Plumber in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 1 business appeared above it in that same observation.
  1. #1 El-Jay Plumbing & Heating Inc
Why This Business Differs Online

Gladiator Plumbing & Heating is 33.34 points above the measured market median for entity consistency (66.67 versus 33.33). Its reviews score is 11.88 points below the measured market median (77.55 versus 89.43). Observed review volume is 44 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility
95
+30 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-12 vs median (267)
Strongest Observed Advantage
Local Visibility: +30 above market median (95 vs 65)[1][2]
Largest Observed Gap
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
A & K Plumbing was observed at position #3 for the "repair water heater Plumber in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 2 businesses appeared above it in that same observation.
  1. #1 El-Jay Plumbing & Heating Inc
  2. #2 Gladiator Plumbing & Heating
Why This Business Differs Online

A & K Plumbing is 30 points above the measured market median for local visibility (95 versus 65). Its local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 255 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]

Largest Observable Opportunity: Connect the official website to the local profile[1][2]
76.95 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +7.56 points
Market Position: 76.67th percentile
Local Visibility
92.5
+27.5 vs market median
Technical SEO
100
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
1,088
+814 vs median (267)
Strongest Observed Advantage
Local Visibility: +27.5 above market median (92.5 vs 65)[1][2]
Largest Observed Gap
No major trailing factors observed
Augusta Plumbing Heating Air Conditioning was observed at position #4 for the "repair water heater Plumber in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 3 businesses appeared above it in that same observation.
  1. #1 El-Jay Plumbing & Heating Inc
  2. #2 Gladiator Plumbing & Heating
  3. #3 A & K Plumbing
Why This Business Differs Online

Augusta Plumbing Heating Air Conditioning is 27.5 points above the measured market median for local visibility (92.5 versus 65). Observed review volume is 1081 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
73.34 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +3.95 points
Market Position: 63.33th percentile
Local Visibility
80
+15 vs market median
Technical SEO
100
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
313
+46 vs median (267)
Strongest Observed Advantage
Local Visibility: +15 above market median (80 vs 65)[1][2]
Largest Observed Gap
No major trailing factors observed
Precise Heating, A/C, Plumbing & Refrigeration, Inc. was observed at position #5 for the "repair water heater Plumber in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 4 businesses appeared above it in that same observation.
  1. #1 El-Jay Plumbing & Heating Inc
  2. #2 Gladiator Plumbing & Heating
  3. #3 A & K Plumbing
  4. #4 Augusta Plumbing Heating Air Conditioning
Why This Business Differs Online

Precise Heating, A/C, Plumbing & Refrigeration, Inc. is 15 points above the measured market median for local visibility (80 versus 65). Observed review volume is 313 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
#6
4.7(110 Google listing reviews)
3635 Quail Rd NE, Sauk Rapids, MN 56379, USA (320) 360-0605 Official Website
48.83 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -20.56 points
Market Position: 10th percentile
Local Visibility
75
+10 vs market median
Technical SEO
33.33
-66.67 vs market median
Content Coverage
0
-25 vs market median
Review Volume
110
-157 vs median (267)
Strongest Observed Advantage
Local Visibility: +10 above market median (75 vs 65)[1][2]
Largest Observed Gap
Technical SEO: -66.67 below market median (33.33 vs 100)[1][2]
Fred's Plumbing, Heating & AC was observed at position #6 for the "repair water heater Plumber in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 5 businesses appeared above it in that same observation.
  1. #1 El-Jay Plumbing & Heating Inc
  2. #2 Gladiator Plumbing & Heating
  3. #3 A & K Plumbing
  4. #4 Augusta Plumbing Heating Air Conditioning
  5. #5 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
Why This Business Differs Online

Fred's Plumbing, Heating & AC is 10 points above the measured market median for local visibility (75 versus 65). Its technical seo score is 66.67 points below the measured market median (33.33 versus 100). Observed review volume is 110 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]

Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
#7
4.8(305 Google listing reviews)
629 Lincoln Ave NE, St Cloud, MN 56304, USA (320) 253-4859 Official Website
77.08 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +7.69 points
Market Position: 90th percentile
Local Visibility
85
+20 vs market median
Technical SEO
83.33
-16.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
305
+38 vs median (267)
Strongest Observed Advantage
Entity Consistency: +41.67 above market median (75 vs 33.33)[1][2]
Largest Observed Gap
Technical SEO: -16.67 below market median (83.33 vs 100)[1][2]
Mechanical Energy Systems was observed at position #7 for the "repair water heater Plumber in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 6 businesses appeared above it in that same observation.
  1. #1 El-Jay Plumbing & Heating Inc
  2. #2 Gladiator Plumbing & Heating
  3. #3 A & K Plumbing
  4. #4 Augusta Plumbing Heating Air Conditioning
  5. #5 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  6. #6 Fred's Plumbing, Heating & AC
Why This Business Differs Online

Mechanical Energy Systems is 41.67 points above the measured market median for entity consistency (75 versus 33.33). Its technical seo score is 16.67 points below the measured market median (83.33 versus 100). Observed review volume is 305 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Add descriptions to sampled pages with missing descriptions.[1][2][3]

Largest Observable Opportunity: Add descriptions to sampled pages with missing descriptions[1][2]
#8
4.9(1,127 Google listing reviews)
3955 Shadowwood Dr NE Ste 4, Sauk Rapids, MN 56379, USA (763) 515-6411 Official Website
66.6 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -2.79 points
Market Position: 23.33th percentile
Local Visibility
65
0 vs market median
Technical SEO
100
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
1,127
+858 vs median (267)
Strongest Observed Advantage
Reviews: +9.57 above market median (99 vs 89.43)[1][2]
Largest Observed Gap
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
Rol Air Plumbing & Heating was observed at position #8 for the "repair water heater Plumber in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 7 businesses appeared above it in that same observation.
  1. #1 El-Jay Plumbing & Heating Inc
  2. #2 Gladiator Plumbing & Heating
  3. #3 A & K Plumbing
  4. #4 Augusta Plumbing Heating Air Conditioning
  5. #5 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  6. #6 Fred's Plumbing, Heating & AC
  7. #7 Mechanical Energy Systems
Why This Business Differs Online

Rol Air Plumbing & Heating is 9.57 points above the measured market median for reviews (99 versus 89.43). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 1125 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
69.39 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: 0 points
Market Position: 50th percentile
Local Visibility
80
+15 vs market median
Technical SEO
83.33
-16.67 vs market median
Content Coverage
25
0 vs market median
Review Volume
270
0 vs median (267)
Strongest Observed Advantage
Local Visibility: +15 above market median (80 vs 65)[1][2]
Largest Observed Gap
Technical SEO: -16.67 below market median (83.33 vs 100)[1][2]
H&S Heating and Air Conditioning was observed at position #9 for the "repair water heater Plumber in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 8 businesses appeared above it in that same observation.
  1. #1 El-Jay Plumbing & Heating Inc
  2. #2 Gladiator Plumbing & Heating
  3. #3 A & K Plumbing
  4. #4 Augusta Plumbing Heating Air Conditioning
  5. #5 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  6. #6 Fred's Plumbing, Heating & AC
  7. #7 Mechanical Energy Systems
  8. #8 Rol Air Plumbing & Heating
Why This Business Differs Online

H&S Heating and Air Conditioning is 15 points above the measured market median for local visibility (80 versus 65). Its technical seo score is 16.67 points below the measured market median (83.33 versus 100). First measured action: Add clear primary headings on sampled pages.[1][2][3]

Largest Observable Opportunity: Add clear primary headings on sampled pages[1][2]
63.2 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -6.19 points
Market Position: 16.67th percentile
Local Visibility
77.5
+12.5 vs market median
Technical SEO
83.33
-16.67 vs market median
Content Coverage
0
-25 vs market median
Review Volume
92
-174 vs median (267)
Strongest Observed Advantage
Local Visibility: +12.5 above market median (77.5 vs 65)[1][2]
Largest Observed Gap
Content Coverage: -25 below market median (0 vs 25)[1][2]
MR Mechanical Heating & Cooling was observed at position #10 for the "repair water heater Plumber in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 9 businesses appeared above it in that same observation.
  1. #1 El-Jay Plumbing & Heating Inc
  2. #2 Gladiator Plumbing & Heating
  3. #3 A & K Plumbing
  4. #4 Augusta Plumbing Heating Air Conditioning
  5. #5 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  6. #6 Fred's Plumbing, Heating & AC
  7. #7 Mechanical Energy Systems
  8. #8 Rol Air Plumbing & Heating
  9. #9 H&S Heating and Air Conditioning
Why This Business Differs Online

MR Mechanical Heating & Cooling is 12.5 points above the measured market median for local visibility (77.5 versus 65). Its content coverage score is 25 points below the measured market median (0 versus 25). Observed review volume is 93 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Answer relevant service questions missing from the sampled content.[1][2][3]

Largest Observable Opportunity: Answer relevant service questions missing from the sampled content[1][2]
77.05 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +7.66 points
Market Position: 83.33th percentile
Local Visibility
50
-15 vs market median
Technical SEO
100
0 vs market median
Content Coverage
50
+25 vs market median
Review Volume
0
+1,390 vs median (267)
Strongest Observed Advantage
Entity Consistency: +33.34 above market median (66.67 vs 33.33)[1][2]
Largest Observed Gap
Local Visibility: -15 below market median (50 vs 65)[1][2]
Roto-Rooter Plumbing and Water Cleanup was observed at position #11 for the "repair water heater Plumber in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 10 businesses appeared above it in that same observation.
  1. #1 El-Jay Plumbing & Heating Inc
  2. #2 Gladiator Plumbing & Heating
  3. #3 A & K Plumbing
  4. #4 Augusta Plumbing Heating Air Conditioning
  5. #5 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  6. #6 Fred's Plumbing, Heating & AC
  7. #7 Mechanical Energy Systems
  8. #8 Rol Air Plumbing & Heating
  9. #9 H&S Heating and Air Conditioning
  10. #10 MR Mechanical Heating & Cooling
Why This Business Differs Online

Roto-Rooter Plumbing and Water Cleanup is 33.34 points above the measured market median for entity consistency (66.67 versus 33.33). Its local visibility score is 15 points below the measured market median (50 versus 65). Observed review volume is 1657 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
67.98 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -1.41 points
Market Position: 36.67th percentile
Local Visibility
45
-20 vs market median
Technical SEO
83.33
-16.67 vs market median
Content Coverage
75
+50 vs market median
Review Volume
145
-122 vs median (267)
Strongest Observed Advantage
Content Coverage: +50 above market median (75 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -20 below market median (45 vs 65)[1][2]
Why This Business Differs Online

5 Star Plumbing Heating & Air is 50 points above the measured market median for content coverage (75 versus 25). Its local visibility score is 20 points below the measured market median (45 versus 65). Observed review volume is 145 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
#13
4.8(957 Google listing reviews)
1060 35th Ave NE, Sauk Rapids, MN 56379, USA (320) 244-7465 Official Website
Local Visibility
40
-25 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
957
+690 vs median (267)
Strongest Observed Advantage
Reviews: +8.26 above market median (97.69 vs 89.43)[1][2]
Largest Observed Gap
Local Visibility: -25 below market median (40 vs 65)[1][2]
Why This Business Differs Online

Neighborhood Home Services is 8.26 points above the measured market median for reviews (97.69 versus 89.43). Its local visibility score is 25 points below the measured market median (40 versus 65). Observed review volume is 957 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
66.91 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -2.48 points
Market Position: 30th percentile
Local Visibility
35
-30 vs market median
Technical SEO
100
0 vs market median
Content Coverage
25
0 vs market median
Review Volume
0
+24 vs median (267)
Strongest Observed Advantage
Entity Consistency: +16.67 above market median (50 vs 33.33)[1][2]
Largest Observed Gap
Local Visibility: -30 below market median (35 vs 65)[1][2]
Why This Business Differs Online

Warrior Drain Cleaning & Plumbing Services is 16.67 points above the measured market median for entity consistency (50 versus 33.33). Its local visibility score is 30 points below the measured market median (35 versus 65). Observed review volume is 291 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
74.73 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: +5.34 points
Market Position: 70th percentile
Local Visibility
65
0 vs market median
Technical SEO
100
0 vs market median
Content Coverage
50
+25 vs market median
Review Volume
0
-170 vs median (267)
Strongest Observed Advantage
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Reviews: -11.24 below market median (78.19 vs 89.43)[1][2]
Why This Business Differs Online

Finken Water Treatment, Plumbing, Heating & Cooling is 25 points above the measured market median for content coverage (50 versus 25). Its reviews score is 11.24 points below the measured market median (78.19 versus 89.43). Observed review volume is 97 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]

Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility
25
-40 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
+1,292 vs median (267)
Strongest Observed Advantage
Reviews: +8.57 above market median (98 vs 89.43)[1][2]
Largest Observed Gap
Local Visibility: -40 below market median (25 vs 65)[1][2]
Why This Business Differs Online

Neighborhood Home Services is 8.57 points above the measured market median for reviews (98 versus 89.43). Its local visibility score is 40 points below the measured market median (25 versus 65). Observed review volume is 1559 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
#17
4.8(1,472 Google listing reviews)
7284 Co Rd 75, St Cloud, MN 56301, USA (320) 200-1142 Official Website
69.2 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -0.19 points
Market Position: 43.33th percentile
Local Visibility
60
-5 vs market median
Technical SEO
100
0 vs market median
Content Coverage
50
+25 vs market median
Review Volume
1,472
+1,200 vs median (267)
Strongest Observed Advantage
Content Coverage: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Entity Consistency: -33.33 below market median (0 vs 33.33)[1][2]
Why This Business Differs Online

Opie's Gold Heat n' Air is 25 points above the measured market median for content coverage (50 versus 25). Its entity consistency score is 33.33 points below the measured market median (0 versus 33.33). Observed review volume is 1467 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]

Largest Observable Opportunity: Add accessible business contact information[1][2]
Local Visibility
15
-50 vs market median
Technical SEO
Insufficient data
Insufficient data vs market median
Content Coverage
Insufficient data
Insufficient data vs market median
Review Volume
0
-251 vs median (267)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Local Visibility: -50 below market median (15 vs 65)[1][2]
Pipers Inc of St Cloud was observed at position #18 for the "repair water heater Plumber in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 17 businesses appeared above it in that same observation.
  1. #1 El-Jay Plumbing & Heating Inc
  2. #2 Gladiator Plumbing & Heating
  3. #3 A & K Plumbing
  4. #4 Augusta Plumbing Heating Air Conditioning
  5. #5 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  6. #6 Fred's Plumbing, Heating & AC
  7. #7 Mechanical Energy Systems
  8. #8 Rol Air Plumbing & Heating
  9. #9 H&S Heating and Air Conditioning
  10. #10 MR Mechanical Heating & Cooling
  11. #11 Roto-Rooter Plumbing and Water Cleanup
  12. #12 5 Star Plumbing Heating & Air
  13. #13 Neighborhood Home Services
  14. #14 Warrior Drain Cleaning & Plumbing Services
  15. #15 Finken Water Treatment, Plumbing, Heating & Cooling
  16. #16 Neighborhood Home Services
  17. #17 Opie's Gold Heat n' Air
Why This Business Differs Online

Pipers Inc of St Cloud's local visibility score is 50 points below the measured market median (15 versus 65). Observed review volume is 16 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
38.9 / 100
Overall NextDoorScore Score
Observable digital search authority benchmark
Vs Market Median: -30.49 points
Market Position: 3.33th percentile
Local Visibility
10
-55 vs market median
Technical SEO
50
-50 vs market median
Content Coverage
0
-25 vs market median
Review Volume
0
-202 vs median (267)
Strongest Observed Advantage
Balanced with market baselines
Largest Observed Gap
Local Visibility: -55 below market median (10 vs 65)[1][2]
Blue Star Plumbing was observed at position #19 for the "repair water heater Plumber in St. Cloud, MN" search during SEOuP's September 30, 2026 observation. 18 businesses appeared above it in that same observation.
  1. #1 El-Jay Plumbing & Heating Inc
  2. #2 Gladiator Plumbing & Heating
  3. #3 A & K Plumbing
  4. #4 Augusta Plumbing Heating Air Conditioning
  5. #5 Precise Heating, A/C, Plumbing & Refrigeration, Inc.
  6. #6 Fred's Plumbing, Heating & AC
  7. #7 Mechanical Energy Systems
  8. #8 Rol Air Plumbing & Heating
  9. #9 H&S Heating and Air Conditioning
  10. #10 MR Mechanical Heating & Cooling
  11. #11 Roto-Rooter Plumbing and Water Cleanup
  12. #12 5 Star Plumbing Heating & Air
  13. #13 Neighborhood Home Services
  14. #14 Warrior Drain Cleaning & Plumbing Services
  15. #15 Finken Water Treatment, Plumbing, Heating & Cooling
  16. #16 Neighborhood Home Services
  17. #17 Opie's Gold Heat n' Air
  18. #18 Pipers Inc of St Cloud
Why This Business Differs Online

Blue Star Plumbing's local visibility score is 55 points below the measured market median (10 versus 65). Observed review volume is 65 versus a market median of 267; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]

Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]

Who Has the Advantage? Factor Leaderboards

Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.

Highest Observed Local Visibility Scores
Market Median: 65 · Average: 62.76 · Range: 10–100 (19 measured)

Service × Location Content Detection Matrix

Observed coverage of essential service and location content on sampled official websites.

Detected Content CheckEl-Jay Plumbing & Heating IncA & K Plumbing5 Star Plumbing Heating & AirNeighborhood Home ServicesMR Mechanical Heating & CoolingRoto-Rooter Plumbing and Water CleanupRol Air Plumbing & HeatingMechanical Energy SystemsGladiator Plumbing & HeatingOpie's Gold Heat n' AirPipers Inc of St CloudBlue Star PlumbingH&S Heating and Air ConditioningFinken Water Treatment, Plumbing, Heating & CoolingWarrior Drain Cleaning & Plumbing ServicesAugusta Plumbing Heating Air ConditioningFred's Plumbing, Heating & ACNeighborhood Home ServicesPrecise Heating, A/C, Plumbing & Refrigeration, Inc.
Service content
15 measured
✗ Not detected[1]—✓ Detected[1]—✗ Not detected[1]✓ Detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]
Location content
15 measured
✓ Detected[1]—✓ Detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✓ Detected[1]✓ Detected[1]—✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✓ Detected[1]✗ Not detected[1]—✓ Detected[1]
Service and location coverage
15 measured
✗ Not detected[1]—✓ Detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]
Relevant FAQs
15 measured
✗ Not detected[1]—✗ Not detected[1]—✗ Not detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]✗ Not detected[1]✓ Detected[1]—✗ Not detected[1]✗ Not detected[1]✓ Detected[1]✓ Detected[1]✗ Not detected[1]✗ Not detected[1]—✗ Not detected[1]

Snapshot Provenance & Methodology Disclosure

Snapshot ID: 2974d0a4-eede-4214-8d7a-f24b795ec018 · Scoring Cutoff (asOf): 2026-09-30 02:56 UTC · Published: 2026-09-30 02:56 UTC · Methodology Version: 1.1.0

This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.

View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
  • Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
  • Local Profile (15%): Measured completeness of public local-profile information.
  • Reviews (15%): Observed public rating, review volume, and review recency when measured.
  • Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
  • Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
  • Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
  • Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
  • Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
  • The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
  • Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
  • Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
  • Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
  • Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
  • Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
  • Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
  • Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.

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