This market was created from the customer's normalized search intent. Google discovery uses the intent-aware query; the published NextDoorScore score still uses the existing methodology.
⚠ Emergency
Search captured: emergency Urgent Care Center in St. Cloud, MN
Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings. Observed search: “emergency Urgent Care Center in St. Cloud, MN”.
Urgent Care Centers (Emergency) in St. Cloud, MN — compared by Google rating, reviews & local visibility
Real competitive search intelligence benchmark for urgent care centers (emergency) providers in St. Cloud, MN. Evaluates observable local visibility, technical website health, service content depth, and customer reputation derived from actual NextDoorScore observations.
🏢 19 Providers Analyzed🎯 Market Median Score: 55.24/100⭐ Median Reviews: 54📡 358 Attributable Measurements
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City map view · St. Cloud, MN
These are the businesses in this comparison, placed on their real coordinates. Top comparison businesses stay labeled. Geographic position is location only — it is not a score.
Marker Legend
Top comparison businesses
Other businesses
3Clustered businesses
Mapped businesses: 14
Unmapped businesses: 5
Labels show comparison position, not a new score. Geographic position is location only.
14 mapped businesses shown · 5 unmapped.
Top 4 side by side
Observed Google position for this search. Individual quotes appear only when Google Places returned review text. Listing names, ratings, and addresses shown for this comparison are from Google, refreshed when needed. SEOuP stores Place IDs and its own observations, not a permanent copy of Google listings.
“⭐⭐⭐⭐⭐ Review of Spooky Splendor’s Review
Spooky Splendor has written less of a hospital review and more of a survival log from an airport terminal where the f…”ThePatientCritic · Google listing
“Warning for anyone arriving at St. Cloud Hospital ED via EMS!
If you arrive at this Emergency Department by ambulance, be prepared to be pushed into the publi…”Andrew-Louis Rousseau · Google listing
“Only 1 star because the receptionist was nice.. but Wish I would’ve read the reviews before going. Dr. Eathan minimized my symptoms as I’m sitting there drippi…”Alena Alameda · Google listing
“Care was excellent- from the person answering the phone, the receptionist, room staff and doctor! We had well above care- little wait time, concerns addressed…”Karlyn Pogatchnik · Google listing
Local Visibility: +27.5 above market median (100 vs 72.5)[1][2]
Largest Observed Gap
No major trailing factors observed
CentraCare - St. Cloud Hospital Emergency Trauma Center was observed at position #1 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation.
Why This Business Differs Online
CentraCare - St. Cloud Hospital Emergency Trauma Center is 27.5 points above the measured market median for local visibility (100 versus 72.5). Observed review volume is 307 versus a market median of 54; this is a volume comparison, not a service-quality assessment.[1][2][3]
Local Visibility: +25 above market median (97.5 vs 72.5)[1][2]
Largest Observed Gap
No major trailing factors observed
CentraCare - St. Cloud Hospital was observed at position #2 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 1 business appeared above it in that same observation.
CentraCare - St. Cloud Hospital is 25 points above the measured market median for local visibility (97.5 versus 72.5). Observed review volume is 318 versus a market median of 54; this is a volume comparison, not a service-quality assessment.[1][2][3]
Local Visibility: +22.5 above market median (95 vs 72.5)[1][2]
Largest Observed Gap
No major trailing factors observed
CentraCare - Plaza Urgent Care was observed at position #3 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 2 businesses appeared above it in that same observation.
CentraCare - Plaza Urgent Care is 22.5 points above the measured market median for local visibility (95 versus 72.5). Observed review volume is 203 versus a market median of 54; this is a volume comparison, not a service-quality assessment.[1][2][3]
Local Visibility: +20 above market median (92.5 vs 72.5)[1][2]
Largest Observed Gap
Technical SEO: -91.67 below market median (0 vs 91.67)[1][2]
Urgent Injury Care at St. Cloud Orthopedics was observed at position #4 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 3 businesses appeared above it in that same observation.
Urgent Injury Care at St. Cloud Orthopedics is 20 points above the measured market median for local visibility (92.5 versus 72.5). Its technical seo score is 91.67 points below the measured market median (0 versus 91.67). Observed review volume is 9 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review missing canonical tags on sampled pages.[1][2][3]
Largest Observable Opportunity: Review missing canonical tags on sampled pages[1][2]
Local Visibility: +17.5 above market median (90 vs 72.5)[1][2]
Largest Observed Gap
Reviews: -11.83 below market median (51.65 vs 63.48)[1][2]
CentraCare M Physicians Orthopedics Urgent Care was observed at position #5 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 4 businesses appeared above it in that same observation.
CentraCare M Physicians Orthopedics Urgent Care is 17.5 points above the measured market median for local visibility (90 versus 72.5). Its reviews score is 11.83 points below the measured market median (51.65 versus 63.48). Observed review volume is 4 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Profile: -33.33 below market median (66.67 vs 100)[1][2]
Urgent care (Express care) was observed at position #7 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 5 businesses appeared above it in that same observation.
Urgent care (Express care)'s local profile score is 33.33 points below the measured market median (66.67 versus 100). Observed review volume is 17 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Connect the official website to the local profile.[1][2][3]
Largest Observable Opportunity: Connect the official website to the local profile[1][2]
Reviews: +10.76 above market median (74.24 vs 63.48)[1][2]
Largest Observed Gap
No major trailing factors observed
CentraCare Plaza was observed at position #8 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 6 businesses appeared above it in that same observation.
CentraCare Plaza is 10.76 points above the measured market median for reviews (74.24 versus 63.48). Observed review volume is 225 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility: +7.5 above market median (80 vs 72.5)[1][2]
Largest Observed Gap
Reviews: -8.46 below market median (55.02 vs 63.48)[1][2]
CentraCare Square was observed at position #9 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 7 businesses appeared above it in that same observation.
CentraCare Square is 7.5 points above the measured market median for local visibility (80 versus 72.5). Its reviews score is 8.46 points below the measured market median (55.02 versus 63.48). Observed review volume is 1 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility: +5 above market median (77.5 vs 72.5)[1][2]
Largest Observed Gap
Reviews: -8.46 below market median (55.02 vs 63.48)[1][2]
CentraCare - St. Cloud Hospital Children's Center was observed at position #10 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 8 businesses appeared above it in that same observation.
CentraCare - St. Cloud Hospital Children's Center is 5 points above the measured market median for local visibility (77.5 versus 72.5). Its reviews score is 8.46 points below the measured market median (55.02 versus 63.48). Observed review volume is 1 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Content Coverage: +25 above market median (25 vs 0)[1][2]
Largest Observed Gap
No major trailing factors observed
St. Cloud VA Medical Center was observed at position #11 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 9 businesses appeared above it in that same observation.
St. Cloud VA Medical Center is 25 points above the measured market median for content coverage (25 versus 0). Observed review volume is 188 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Add accessible business contact information.[1][2][3]
Largest Observable Opportunity: Add accessible business contact information[1][2]
Reviews: +32.52 above market median (96 vs 63.48)[1][2]
Largest Observed Gap
No major trailing factors observed
Orlando Health St. Cloud Hospital Emergency Room was observed at position #12 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 10 businesses appeared above it in that same observation.
Orlando Health St. Cloud Hospital Emergency Room is 32.52 points above the measured market median for reviews (96 versus 63.48). Observed review volume is 2573 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: +29.52 above market median (93 vs 63.48)[1][2]
Largest Observed Gap
Local Visibility: -2.5 below market median (70 vs 72.5)[1][2]
AdventHealth Centra Care St. Cloud was observed at position #13 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 11 businesses appeared above it in that same observation.
AdventHealth Centra Care St. Cloud is 29.52 points above the measured market median for reviews (93 versus 63.48). Its local visibility score is 2.5 points below the measured market median (70 versus 72.5). Observed review volume is 1991 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: -63.48 below market median (0 vs 63.48)[1][2]
CentraCare Medical Alert Service was observed at position #14 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 12 businesses appeared above it in that same observation.
CentraCare Medical Alert Service's reviews score is 63.48 points below the measured market median (0 versus 63.48). Observed review volume is 0 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Reviews: -48.46 below market median (15.02 vs 63.48)[1][2]
CentraCare Health-Sauk Centre Hospital: Emergency Room was observed at position #15 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 13 businesses appeared above it in that same observation.
CentraCare Health-Sauk Centre Hospital: Emergency Room's reviews score is 48.46 points below the measured market median (15.02 versus 63.48). Observed review volume is 1 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the public review-volume gap relative to this market.[1][2][3]
Largest Observable Opportunity: Review the public review-volume gap relative to this market[1][2]
Local Visibility: -47.5 below market median (25 vs 72.5)[1][2]
St. Francis Regional Medical Center Urgent Care – St. Francis was observed at position #16 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 14 businesses appeared above it in that same observation.
St. Francis Regional Medical Center Urgent Care – St. Francis's local visibility score is 47.5 points below the measured market median (25 versus 72.5). Observed review volume is 33 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility: -52.5 below market median (20 vs 72.5)[1][2]
CentraCare Health - Monticello : Emergency Room was observed at position #17 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 15 businesses appeared above it in that same observation.
CentraCare Health - Monticello : Emergency Room's local visibility score is 52.5 points below the measured market median (20 versus 72.5). First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Reviews: +33.52 above market median (97 vs 63.48)[1][2]
Largest Observed Gap
Local Visibility: -57.5 below market median (15 vs 72.5)[1][2]
Action Urgent Care was observed at position #18 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 16 businesses appeared above it in that same observation.
Action Urgent Care is 33.52 points above the measured market median for reviews (97 versus 63.48). Its local visibility score is 57.5 points below the measured market median (15 versus 72.5). Observed review volume is 2986 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Entity Consistency: +25 above market median (50 vs 25)[1][2]
Largest Observed Gap
Local Visibility: -62.5 below market median (10 vs 72.5)[1][2]
The Urgency Room was observed at position #19 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 17 businesses appeared above it in that same observation.
The Urgency Room is 25 points above the measured market median for entity consistency (50 versus 25). Its local visibility score is 62.5 points below the measured market median (10 versus 72.5). Observed review volume is 841 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Local Visibility: -67.5 below market median (5 vs 72.5)[1][2]
St. James Medical Center - Mayo Health System: Emergency Room was observed at position #20 for the "emergency Urgent Care Center in St. Cloud, MN" search during SEOuP's October 23, 2026 observation. 18 businesses appeared above it in that same observation.
St. James Medical Center - Mayo Health System: Emergency Room's local visibility score is 67.5 points below the measured market median (5 versus 72.5). Observed review volume is 9 versus a market median of 54; this is a volume comparison, not a service-quality assessment. First measured action: Review the measured local-search visibility gap.[1][2][3]
Largest Observable Opportunity: Review the measured local-search visibility gap[1][2]
Who Has the Advantage? Factor Leaderboards
Independent rankings for each measured search factor within this snapshot. Ranks reflect observable digital data, not an endorsement.
Snapshot ID: f4b929c8-15a8-462c-b14f-a927957b54c3 · Scoring Cutoff (asOf): 2026-10-23 01:30 UTC · Published: 2026-10-23 01:30 UTC · Methodology Version: 1.1.0
This comparison is a published, immutable snapshot. Scores evaluate observable digital search signals (local visibility, website accessibility, service content, and reviews) and do not evaluate physical craftsmanship, licensing, or safety.
View Full Methodology Weights & Scoring Rules
Methodology Factor Weights:
Local Visibility (20%): Verified local-search position and explicitly observed category, location, and service-area relevance.
Local Profile (15%): Measured completeness of public local-profile information.
Reviews (15%): Observed public rating, review volume, and review recency when measured.
Technical SEO (20%): Explicitly measured website accessibility, metadata, indexability, and technical checks.
Content Coverage (15%): Detected relevant service, local, and supporting content within the sampled website.
Entity Consistency (15%): Explicit cross-source consistency checks and detected business identity information.
Scoring Rules:
Scores describe observable digital signals, not workmanship, customer service, licensing, safety, or business quality.
Each factor is the arithmetic mean of its measured signals on a 0–100 scale. Signal coverage is shown separately; absent or unavailable signals are never zeroes.
The overall score is the weighted mean of all six factors and is unavailable until every factor has at least one measured signal. Factor coverage can differ across businesses.
Only attributable observations at or before the fixed asOf date, no more than 90 days old, and not expired at asOf are scored. The latest observation for a signal controls its availability.
Boolean checks score 100 for true and 0 for false. Rating scores rating / 5 × 100. Review volume scores min(100, log10(count + 1) / 3 × 100), a disclosed saturation benchmark of 999 reviews, not a quality assessment.
Review recency scores exp(-days / 180) × 100. Verified local-search rank scores max(0, 1 - (rank - 1) / 20) × 100; discovery-list order is never a search rank.
Measured percentages are used directly. Broken-link count scores 100 only for an explicitly measured zero, otherwise 0. Scores and statistics round to two decimals.
Market statistics exclude unavailable values. Midrank percentile = 100 × (number below + half the number tied) / measured sample size; an all-tied sample is at the 50th percentile.
Opportunities describe measured gaps, not estimated traffic or revenue. Missing observations never create an opportunity. Raw observations, source references, and dates remain visible.
Observed Google position is the 1-based order returned by the configured Google Places text search for a specific query, location, and observation time. It is not a universal or permanent Google rank. SEOuP stores Place IDs and its own audit observations; Google listing fields are a short-lived display cache with required attribution.
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